Core Viewpoint - The company, Qiaqia Foods, is facing significant pressure on its financial performance, with a projected decline in net profit for the first half of 2025, attributed to rising raw material costs and increased competition in the market [2][5][6]. Financial Performance - Qiaqia Foods expects a net profit of 80 million to 97.5 million yuan for the first half of 2025, representing a year-on-year decline of 71.05% to 76.25% [2][5]. - The company's first quarter of 2025 saw a net profit drop of 67.88% and a revenue decline of 13.76% [2]. - This projected decline marks the largest mid-year profit drop since the company went public in 2011 [6]. Cost Pressures - The increase in raw material costs, particularly for sunflower seeds and nuts, has significantly impacted the company's gross margin [6][7]. - Factors contributing to rising costs include adverse weather conditions affecting sunflower seed quality and price increases in nut procurement due to drought and tariffs [6][8]. - The company has previously raised prices on sunflower seed products but has become cautious about further price increases due to intense market competition and consumer price sensitivity [8]. New Product Development and Market Strategy - Qiaqia Foods is attempting to diversify its product offerings by exploring new categories such as peanut products and ice cream, while also expanding into overseas markets [9][10]. - The company has launched ice cream products that combine sunflower seeds, indicating a strategy to innovate and attract consumer interest [10]. - Despite these efforts, the market response has been lukewarm, and the company faces challenges in effectively leveraging its existing distribution channels for new products [10][11]. Channel Expansion - The company has reported significant growth in sales through membership channels like Sam's Club, with a projected sales figure of around 200 million yuan in 2024 [11]. - However, recent issues with product selection at Sam's Club have raised concerns about the effectiveness of this channel strategy, as consumer dissatisfaction could impact brand perception [11]. - Analysts suggest that while Qiaqia Foods is innovating in product flavors, it needs to enhance its promotional strategies and deepen partnerships with retail channels to drive growth [11].