Summary of Boss Electric's Conference Call Company Overview - **Company**: Boss Electric - **Industry**: Kitchen Appliances Key Financial Performance - **Revenue**: Decreased by 2.58% year-on-year in the first half of the year, but showed growth in Q2 [2][4] - **Net Profit**: Decreased by 6.28%, with a non-recurring profit decline of 2.4% [2][4] - **Operating Cash Flow**: Increased by 23% year-on-year, indicating resilience in challenging conditions [2][4] Sales Channel Performance - **Retail Channel**: Grew by 8.86% in the first half, with Q2 growth of 7.59% [2][5] - **E-commerce Channel**: Decreased by 7.65% in the first half but stabilized in Q2 [2][5] - **Engineering Channel**: Declined by 22% overall, with a Q2 drop of 17.7% [2][5] - **Overseas Channel**: Grew by 52%, contributing approximately 40 million yuan [2][5] Product and Market Expansion - **New Product Categories**: Introduced cabinets with sales of approximately 100 million yuan, partially offsetting declines in the new housing market [2][6] - **International Market**: Initial success in overseas revenue growth, particularly in North America [2][6][12] Dividend and Investor Confidence - **Mid-term Dividend Plan**: Maintained consistent dividend amounts, reflecting commitment to shareholder returns and financial stability [2][7] E-commerce Strategy Adjustments - **Q1 Decline**: E-commerce faced challenges due to national subsidy policy impacts [2][9] - **Q2 Recovery**: Implemented organizational changes, talent acquisition, and a shift towards new media strategies, resulting in recovery [2][9] Gross Margin Improvement - **Q2 Gross Margin**: Increased by 1,500 basis points, attributed to supply chain reforms and reduced raw material costs [2][10][28] Brand Performance - **Star Series**: Significant contribution to user acquisition, maintaining the top position in the hood market despite a decline in average price [3][11] - **Mingqi Brand**: Achieved a 23% growth rate in hoods, entering the top ten in online rankings [3][11] Challenges and Future Outlook - **Real Estate Market Impact**: Ongoing challenges from the declining real estate market affecting kitchen appliance demand [4][21] - **Marketing Expenses**: Expected to remain stable between 25% and 27% of revenue, with variations due to promotional activities [16] Inventory and Tax Adjustments - **Inventory Write-back**: A write-back of 18 million yuan due to previous provisions and returns [18] - **Tax Benefits**: Decrease in software tax refunds and VAT reductions due to policy changes [19][31] Future Capital Expenditure and M&A Plans - **Capital Expenditure**: Planned investment of 350 million yuan for renovations and potential acquisitions [32] - **Dividend Strategy**: Future dividends will be influenced by acquisition outcomes, with a commitment to maintain or exceed current levels [32] Market Dynamics - **Shift to Second-hand Housing**: Increased proportion of second-hand housing due to a significant decline in new housing [33] This summary encapsulates the key points from Boss Electric's conference call, highlighting financial performance, sales channel dynamics, product expansion, and strategic adjustments in response to market conditions.

Core Viewpoint - Company reported strong performance in 1H25 with significant growth in GMV, revenue, and net profit, driven by effective strategies and market conditions [1][2][3] Financial Performance - 1H25 GMV reached 14.1 billion yuan, up 34.4% year-on-year, with revenue of 5.663 billion yuan, up 41.2% year-on-year, and net profit of 1.625 billion yuan, up 121.5% year-on-year [1] - Adjusted core profit was 1.136 billion yuan, reflecting a 49% year-on-year increase, with an adjusted core profit margin of 20.1%, up 1.0 percentage points year-on-year [1][3] Store Expansion and Product Development - As of the end of 1H25, the company operated 11,179 stores, marking a significant milestone in store count [1][3] - The company introduced 16 new coffee products and implemented a new franchise policy to ease financial burdens on franchisees, with over 8,000 stores equipped with coffee machines [2][3] Revenue Structure and Contribution - Revenue from sales of goods and equipment, franchise management services, and direct store sales reached 4.496 billion yuan, 1.159 billion yuan, and 78 million yuan respectively, with year-on-year growth rates of 41.8%, 39.2%, and 14.0% [2] - The annualized revenue per franchise store from goods and equipment is approximately 804,000 yuan, up 20.7% year-on-year, while franchise management service revenue is about 207,000 yuan, up 18.5% year-on-year [3] Profitability and User Engagement - The company maintained a gross margin of 31.5% in 1H25, with stable sales and management expense ratios [3] - The number of registered users on the company's mini-program reached 178 million, with 50 million active users in the latest quarter, reflecting a 36.9% year-on-year increase [3] Future Outlook and Valuation - The company adjusted its net profit forecasts for 2025-2027, with expected profits of 2.163 billion yuan, 2.517 billion yuan, and 3.058 billion yuan respectively, corresponding to adjusted EPS of 0.91, 1.06, and 1.29 yuan [4] - The target price was adjusted to 34.57 HKD, based on a 30x PE for 2026, considering the company's growth potential and profitability [4]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 34.57 [7][8]. Core Insights - The company reported strong growth in both revenue and profit, with a 1H25 GMV of RMB 141 billion, up 34.4% year-on-year, and revenue of RMB 56.63 billion, up 41.2% year-on-year. The net profit attributable to the parent company reached RMB 16.25 billion, a significant increase of 121.5% year-on-year [1][2]. - The company is actively expanding its product categories, including coffee and breakfast, while also increasing its store count, which reached 11,179 by the end of 1H25. This expansion strategy is expected to sustain growth in the medium to long term [1][3]. - The company has a strong focus on enhancing operational efficiency and brand positioning, which supports high repurchase rates. Even with potential reductions in delivery subsidies, the company is expected to demonstrate resilience in same-store sales [1][2]. Revenue and Profitability - In 1H25, the company's revenue from sales of goods and equipment, franchise management services, and direct store sales were RMB 44.96 billion, RMB 11.59 billion, and RMB 0.78 billion, respectively, showing year-on-year increases of 41.8%, 39.2%, and 14.0% [3]. - The adjusted core profit margin for 1H25 was 20.1%, reflecting a year-on-year increase of 1.0 percentage points, indicating improved profitability [4]. Expansion and Market Strategy - The company has opened 1,570 new stores in 1H25 while closing 305, with a notable increase in the proportion of stores located in lower-tier cities and rural areas [3]. - The introduction of coffee machines in over 8,000 stores and the launch of 16 new coffee products are expected to enhance same-store sales and overall revenue [2][4]. Financial Forecast and Valuation - The adjusted net profit forecasts for 2025, 2026, and 2027 are RMB 21.63 billion, RMB 25.17 billion, and RMB 30.58 billion, respectively, with corresponding adjusted EPS of RMB 0.91, RMB 1.06, and RMB 1.29 [5][11]. - The report suggests a valuation of 30 times the expected PE for 2026, leading to a target price adjustment to HKD 34.57 [5][11].

Core Viewpoint - The company, Qiaqia Foods, is facing significant pressure on its financial performance, with a projected decline in net profit for the first half of 2025, attributed to rising raw material costs and increased competition in the market [2][5][6]. Financial Performance - Qiaqia Foods expects a net profit of 80 million to 97.5 million yuan for the first half of 2025, representing a year-on-year decline of 71.05% to 76.25% [2][5]. - The company's first quarter of 2025 saw a net profit drop of 67.88% and a revenue decline of 13.76% [2]. - This projected decline marks the largest mid-year profit drop since the company went public in 2011 [6]. Cost Pressures - The increase in raw material costs, particularly for sunflower seeds and nuts, has significantly impacted the company's gross margin [6][7]. - Factors contributing to rising costs include adverse weather conditions affecting sunflower seed quality and price increases in nut procurement due to drought and tariffs [6][8]. - The company has previously raised prices on sunflower seed products but has become cautious about further price increases due to intense market competition and consumer price sensitivity [8]. New Product Development and Market Strategy - Qiaqia Foods is attempting to diversify its product offerings by exploring new categories such as peanut products and ice cream, while also expanding into overseas markets [9][10]. - The company has launched ice cream products that combine sunflower seeds, indicating a strategy to innovate and attract consumer interest [10]. - Despite these efforts, the market response has been lukewarm, and the company faces challenges in effectively leveraging its existing distribution channels for new products [10][11]. Channel Expansion - The company has reported significant growth in sales through membership channels like Sam's Club, with a projected sales figure of around 200 million yuan in 2024 [11]. - However, recent issues with product selection at Sam's Club have raised concerns about the effectiveness of this channel strategy, as consumer dissatisfaction could impact brand perception [11]. - Analysts suggest that while Qiaqia Foods is innovating in product flavors, it needs to enhance its promotional strategies and deepen partnerships with retail channels to drive growth [11].

Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Views - The company's profit exceeded expectations, with 2024 revenue reaching 16.82 billion yuan, a year-on-year increase of 15%, and net profit attributable to shareholders at 1.05 billion yuan, up 8% year-on-year. The first quarter of 2025 saw revenue of 3.83 billion yuan, a 10% increase year-on-year, and net profit of 247 million yuan, a significant 43% increase year-on-year [6] - The company has established a new appliance research institute to develop emerging product categories, with overseas revenue showing strong growth, particularly in small home appliances, while domestic sales faced challenges due to a sluggish market [6] - The gross profit margin decreased to 20.9% in 2024, down 1.8 percentage points year-on-year, primarily due to product mix adjustments, while expense ratios remained stable [6] - The company is expected to see continued growth in profitability, with forecasts for net profit of 1.17 billion yuan in 2025, 1.26 billion yuan in 2026, and 1.37 billion yuan in 2027, reflecting year-on-year growth rates of 11.0%, 7.6%, and 8.6% respectively [6] Financial Data and Profit Forecast - Total revenue for 2024 is projected at 16.82 billion yuan, with a year-on-year growth rate of 14.8%. For 2025, revenue is expected to reach 18.33 billion yuan, reflecting an 8.9% increase [2] - The net profit attributable to shareholders for 2024 is estimated at 1.05 billion yuan, with a growth rate of 7.8%. The forecast for 2025 is 1.17 billion yuan, indicating an 11.0% increase [2] - Earnings per share for 2024 is projected at 1.29 yuan, increasing to 1.44 yuan in 2025 [2] - The company's return on equity (ROE) is expected to be 12.9% in 2025, with a price-to-earnings (P/E) ratio of 9 [2] Market Data - As of April 28, 2025, the closing price of the company's stock is 13.00 yuan, with a market capitalization of 10.51 billion yuan [3] - The company has a price-to-book ratio of 1.3 and a dividend yield of 3.08% [3]