Core Viewpoint - The news highlights the booming development of the freshwater shrimp industry in Gaoyao District, Zhaoqing, Guangdong, particularly focusing on the success of the local "Roe Shrimp" brand, which has gained national attention through a feature on CCTV, showcasing its robust production and market performance [2][6][81]. Industry Overview - Gaoyao District is recognized as the "Hometown of Chinese Roe Shrimp," with a significant scale of 130,000 acres for shrimp farming, an annual production exceeding 52,000 tons, and an annual output value surpassing 5 billion yuan, making it the largest county-level producer in China [5][6][33]. - The industry has seen a surge in brand vitality and market sales, particularly during the "Chinese Farmers' Harvest Festival" and the Mid-Autumn and National Day holidays, leading to a remarkable trading volume of 23 million pounds and a transaction value exceeding 690 million yuan from January to September 2024 [12][15]. Market Dynamics - The trading scene at the Zhaoqing Century Comprehensive Market has been particularly vibrant, with daily shrimp truck entries increasing from 180 to 210 during the holiday season, stabilizing at an average daily trading volume of 115,000 pounds and maintaining prices around 25 yuan per pound [18][19][20]. - The brand effect of Gaoyao Roe Shrimp has significantly expanded its market presence, with the local brand becoming well-known across the country, further boosted by the long-tail effect of the harvest festival and the peak consumption season [22][23]. Production and Processing Innovations - The industry has established a complete supply chain from breeding, farming, processing to sales, enhancing its value proposition. The introduction of advanced technologies in breeding and processing has improved shrimp survival rates from 10% to over 90% and increased product value through standardized processing [48][50][62]. - The processing company, Zhaoqing Hengxing Aquatic Technology Co., has implemented multiple sorting and freezing technologies, allowing for a price difference of 20-30 yuan per pound based on shrimp specifications, with mid-range specifications accounting for 60-70% of sales [51][66]. Consumer Engagement - The versatility of Roe Shrimp as a culinary ingredient has been showcased through various cooking methods, appealing to consumers and expanding its market reach. The shrimp's adaptability in different dishes has been highlighted, enhancing its attractiveness as a food product [72][78]. - The comprehensive approach of integrating agriculture with culture and tourism has positioned Gaoyao Roe Shrimp as a leading example in the agricultural sector, demonstrating the potential for brand development and industrialization in county-level agriculture [81].