乘"媒体+"东 风，"中国虾 王"出圈记_南方 +_南方plus 节日聚餐，哪道 菜最抢镜？在广 东，答案大概率 指向那只身披湛 蓝铠甲的"猛 虾"——高要罗 氏沼虾。餐馆 里"一虾难求"的 火爆场景，手机 上刷屏的"十二 道虾味"，央视 镜头下跃动的丰 收图景，都展现 出"中国虾王"的 超强人气。 在"中国预制菜 第一园"——粤 港澳大湾区（肇 庆高要）预制菜 产业园里，2小 时就能让一只罗 氏沼虾身价翻 倍，验收、蒸 煮、分选、速 冻……蓝衣大虾 变身橙红美味， 奔向千家万户的 餐桌。 在全面推进乡村 振兴、深入实 施"百千万工 程"的壮阔征程 中，"媒体+"正 成为激活县域特 色产业的强大引 擎。地处粤港澳 大湾区腹地的广 东肇庆高要，凭 借得天独厚的生 态禀赋与敢为人 先的创新精神， 让"中国罗氏沼 虾之乡"的金字 招牌愈发闪亮。 如今，乘着"媒 体+"的浩荡东 风，"中国虾 王"——高要罗 氏沼虾不仅跃动 于万亩虾塘，更 驰骋于广阔市 场，成为激活县 域经济、带动农 民增收的强劲引 擎，书写下现代 农业高质量发展 的生动答卷。 "媒体+"品牌 "中国虾王"火出 圈 高桂大虾，何为 中国虾王？ 好风凭 ...

Core Viewpoint - The news highlights the booming development of the freshwater shrimp industry in Gaoyao District, Zhaoqing, Guangdong, particularly focusing on the success of the local "Roe Shrimp" brand, which has gained national attention through a feature on CCTV, showcasing its robust production and market performance [2][6][81]. Industry Overview - Gaoyao District is recognized as the "Hometown of Chinese Roe Shrimp," with a significant scale of 130,000 acres for shrimp farming, an annual production exceeding 52,000 tons, and an annual output value surpassing 5 billion yuan, making it the largest county-level producer in China [5][6][33]. - The industry has seen a surge in brand vitality and market sales, particularly during the "Chinese Farmers' Harvest Festival" and the Mid-Autumn and National Day holidays, leading to a remarkable trading volume of 23 million pounds and a transaction value exceeding 690 million yuan from January to September 2024 [12][15]. Market Dynamics - The trading scene at the Zhaoqing Century Comprehensive Market has been particularly vibrant, with daily shrimp truck entries increasing from 180 to 210 during the holiday season, stabilizing at an average daily trading volume of 115,000 pounds and maintaining prices around 25 yuan per pound [18][19][20]. - The brand effect of Gaoyao Roe Shrimp has significantly expanded its market presence, with the local brand becoming well-known across the country, further boosted by the long-tail effect of the harvest festival and the peak consumption season [22][23]. Production and Processing Innovations - The industry has established a complete supply chain from breeding, farming, processing to sales, enhancing its value proposition. The introduction of advanced technologies in breeding and processing has improved shrimp survival rates from 10% to over 90% and increased product value through standardized processing [48][50][62]. - The processing company, Zhaoqing Hengxing Aquatic Technology Co., has implemented multiple sorting and freezing technologies, allowing for a price difference of 20-30 yuan per pound based on shrimp specifications, with mid-range specifications accounting for 60-70% of sales [51][66]. Consumer Engagement - The versatility of Roe Shrimp as a culinary ingredient has been showcased through various cooking methods, appealing to consumers and expanding its market reach. The shrimp's adaptability in different dishes has been highlighted, enhancing its attractiveness as a food product [72][78]. - The comprehensive approach of integrating agriculture with culture and tourism has positioned Gaoyao Roe Shrimp as a leading example in the agricultural sector, demonstrating the potential for brand development and industrialization in county-level agriculture [81].