县域文化振兴

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快手“艺术一夏”:超110场戏曲下乡公益演出丰富县域文化生活
Huan Qiu Wang· 2025-08-08 12:40
Core Viewpoint - The "Art Summer" initiative by Kuaishou has successfully integrated traditional Chinese opera into rural areas, enhancing cultural engagement and economic activity in various counties across China [1][9]. Group 1: Cultural Impact - The "Art Summer" initiative has organized over 110 performances, bringing traditional operas like Qinqiang and Er Ren Zhuan to more than ten counties, enriching the cultural life of local communities [1]. - The initiative has fostered deep interaction between culture and daily life, as seen in Gansu's Huining County, where performances led to the emergence of local markets, enhancing community engagement [2]. - The initiative has achieved significant digital engagement, with over 10,852 live performances and a total viewership of 900 million, indicating a strong revival of traditional opera in rural cultural revitalization [3]. Group 2: Economic Empowerment - The initiative has stimulated local economies by promoting cultural tourism, with performances driving demand for local food and accommodation services [8]. - Local artists have leveraged the initiative to promote regional specialties, enhancing the economic impact of cultural events [8]. Group 3: Policy and Digital Support - The "Art Summer" initiative aligns with national cultural policies aimed at enriching rural cultural services and promoting traditional arts in villages [9]. - Kuaishou has launched support programs for traditional opera troupes, providing resources for innovation and cultural transmission, with a high coverage rate of traditional arts on the platform [11].