Workflow
快手平台
icon
Search documents
快手成立生活服务事业部 刘逍任负责人
Cai Jing Wang· 2025-09-30 09:59
本次调整后,商业化事业部将为平台做好广告中台能力的支撑,同时聚焦发展内容消费、综合平台、品 牌营销、聚星、快手联盟等业务。 公告同时宣布,笑古将不再担任本地生活事业部负责人,转任公司业务顾问,公司对笑古所做出的贡献 表示衷心感谢。 9月30日,快手发布公告表示,为了更好地服务长效经营的商家,迎接未来增长机会,决定对现有商业 体系相关组织进行迭代升级。基于电商、生活服务、商业化三大核心商业场景,快手对原商业化、本 地、电商团队的相关业务进行重构。 快手CEO程一笑通过署名的全员邮件向员工宣布了笑古卸任的消息,并在全员信中表示,笑古从零开始 搭建电商团队,坚定推行"信任电商",实现了快手电商GMV和用户规模的显著增长;2022年,笑古勇 挑重担,出任本地生活事业部负责人。再次从零搭建业务体系和商业模式,在激烈的市场竞争中为快手 开辟了"进场零售"新的可能性。"笑古自2019年加入公司以来,始终保持着创业者般的激情与坚韧,为 快手商业体系的构建和发展做出了重要贡献。" 快手方面表示,此次调整是为了让业务目标更明确,业务策略更一致,资源投入更聚焦,业务组织协同 更敏捷,从而进一步提升公司商业体系的组织效率和商业变现效 ...
港股异动丨快手收涨超7%,公司宣布商业生态体系再升级
Ge Long Hui· 2025-09-30 09:42
业内人士对此分析,调整后的电商和商业化团队,将更好地发挥各自优势、形成更为敏捷的协同模式。 例如品牌主可通过内容种草等曝光形式提升用户心智,与电商业务的效果类广告形成互补,这样的架构 设计,也有助于快手商业生态的可持续健康发展。 快手(1024.HK)今日收涨7.22%报84.6港元,成交额58.99亿港元,总市值3655.59亿港元。今日,快手公 告称对现有商业体系相关组织进行迭代升级,基于电商、生活服务、商业化三大核心商业场景,快手对 原商业化、本地、电商团队的相关业务进行重构。 本次调整中,本地生活事业部正式更名为生活服务事业部。本地生活业务将与线索广告业务整合,原商 业化事业部下线索广告相关的行业团队、产品团队及相关中台团队调整至生活服务事业部下。本次调整 后,商业化事业部将为平台做好广告中台能力的支撑,同时聚焦发展内容消费、综合平台、品牌营销、 聚星、快手联盟等业务。 ...
港股异动丨快手拉升涨超6%,股价创逾3年新高
Ge Long Hui· 2025-09-30 07:05
Core Viewpoint - Kuaishou-W (1024.HK) has seen a rapid increase in stock price, rising over 6% to HKD 83.95, marking a new high since July 2022 [1] Group 1: Company Overview - Kuaishou is the second-largest short video platform in China, boasting over 700 million monthly active users [1] - The company stands out due to its decentralized distribution, strong user engagement, and community-driven ecosystem [1] Group 2: Growth Potential - Kuaishou has structural growth opportunities, particularly in lower-tier cities and non-standardized e-commerce categories [1] - The utilization of vast proprietary datasets to train advanced AI models, such as OneRec and Kegui, enhances user engagement and opens new revenue streams while reducing costs for merchants [1] Group 3: Analyst Rating - DBS Bank has resumed coverage of Kuaishou, assigning a "Buy" rating with a target price of HKD 98 [1]
超1亿人次见证!“无语哥中国行”收官,快手解锁民间跨文化新表达
Huan Qiu Wang· 2025-09-26 12:45
作为独家直播平台,快手以"民间幽默无国界"为核心,让这位拥有2.57亿全球粉丝的知名网红走进中国"老铁"视野,更借高关注度,彰显了 平台在跨文化传播与城市文旅推广中的独特价值。 "无语哥"从意大利街头普通青年成长为全球网红的经历,与快手"让普通人记录和分享生活"的平台理念高度契合。自今年7月底入驻以来, 他快速积累粉丝,相关视频播放量持续走高。平台策划的#全民变身无语哥、#无语哥中国行老铁来支招 等话题,联动多位快手达人展开创 意互动,构建起"平台搭台、用户唱戏"的内容生态闭环。 天津站的马可波罗广场上,"无语哥"身着印着"中国老铁"的T恤,与市民同唱意大利民歌;相声演员曹云金教他用天津话问"吃嘛好",重庆 站中达人"毒角SHOW"带他体验刮痧。这些互动催生了跨越国界的情感共鸣,而"奥力给""巴适的板"等方言热词的传递,更成为连接不同文 化的纽带,生动诠释了"幽默无国界"的内涵。 【环球网科技综合报道】随着广州站醒狮互动的最后一个镜头结束,"无语哥中国行"快手独家直播正式落幕。这场辗转天津、重庆、广州 三地的直播活动,吸引实时观看人次总和突破1亿,以幽默为纽带,完成了一次鲜活的跨文化交流实践。 快手的强互动属 ...
今日头条、UC被查!责任人被从严处理
Group 1 - The National Internet Information Office has taken measures against the Toutiao platform for failing to fulfill its responsibility in managing information content, resulting in the display of harmful information on the trending list and related topics [1] - The UC platform has also been penalized for not managing information content properly, leading to the presence of extreme and sensitive content related to online violence and minors' privacy on its trending list [3] - Recent actions have also been taken against Weibo and Kuaishou platforms for damaging the online ecosystem [5] Group 2 - Both Toutiao and UC platforms have been subjected to measures including interviews, orders to rectify within a specified time, warnings, and strict handling of responsible individuals [1][3] - The actions are based on the "Regulations on the Ecological Governance of Online Information Content" and other relevant regulations [1][3]
快手、微博被查处,两平台回应称将落实整改
Cai Jing Wang· 2025-09-22 07:44
Core Viewpoint - The National Internet Information Office (NIIO) has taken disciplinary actions against Kuaishou and Weibo for failing to manage harmful content on their platforms, emphasizing the need for a cleaner online environment [1][3]. Group 1: Regulatory Actions - NIIO has conducted interviews and imposed penalties on Kuaishou and Weibo for not fulfilling their responsibilities in managing content, particularly regarding the promotion of celebrity gossip and trivial information [3]. - Both platforms are required to rectify their practices within a specified timeframe and face strict consequences for responsible personnel [3]. Group 2: Company Responses - Weibo has acknowledged the criticism from regulatory authorities and has established a special team to address the issues related to its trending topics management, committing to improve its governance mechanisms [4]. - Kuaishou has also accepted the regulatory feedback and is forming a dedicated team to enhance its trending topics management and ensure compliance with the NIIO's requirements [5].
快手恒生指数可持续发展评级跃升至A级
Zhi Tong Cai Jing· 2025-09-22 01:38
Core Insights - Kuaishou Technology (01024) has achieved a significant improvement in its sustainability rating, moving from A- to A, placing it in the top 20% of its industry [1] - The annual ESG assessment conducted by the Hong Kong Quality Assurance Agency (HKQAA) evaluates seven core dimensions, including corporate governance, environment, fair operation, labor practices, consumer issues, human rights, and community engagement [1] - The higher sustainability rating is expected to increase Kuaishou's weight in the Hang Seng ESG Index and Hang Seng ESG Enhanced Index, making it more attractive to sustainable investment funds and potentially attracting more long-term capital [1]
恒指低开0.32%,快手跌逾6%,安踏跌逾4%
Hua Er Jie Jian Wen· 2025-09-22 01:26
Group 1 - The Hang Seng Technology Index opened down by 0.68% [1] - Kuaishou opened down by 6.3% due to concerns over the platform's handling of inappropriate information related to trending topics, leading to discussions with the Cyberspace Administration [1] - Anta Sports opened down by 4.6% following controversy over a fireworks display by its brand Arc'teryx in the Himalayas [1]
快手、微博回应被约谈:整改!
Nan Fang Du Shi Bao· 2025-09-20 15:28
Group 1 - Kuaishou has responded to the recent government interview regarding issues in its hot search rankings, emphasizing its commitment to implement corrective measures and establish a special team for rectification [2] - The company aims to enhance the management mechanism of its hot search rankings and strengthen its responsibility for content management [2] - Kuaishou will actively accept supervision from users and society to create a clearer online space [2] Group 2 - Weibo has also been interviewed by the government concerning mismanagement in its hot search rankings and has taken the matter seriously [3] - The platform has formed a special rectification team to address the ecological governance issues related to its hot search rankings [3] - Weibo plans to improve its management capabilities and enhance the transparency and public value orientation of its hot search algorithm [3]
微博、快手回应被约谈
21世纪经济报道· 2025-09-20 14:11
Core Viewpoint - The article discusses the recent actions taken by the Chinese internet regulatory authorities against Weibo and Kuaishou regarding the management of trending topics and the need for both platforms to implement corrective measures to improve their content management systems [1][3][4]. Group 1: Weibo's Response - Weibo has established a special rectification working group to address issues related to the trending topics ecosystem, committing to the highest standards and strict requirements for governance [1]. - The platform aims to reflect deeply on its shortcomings in the construction of the trending mechanism, management rules, and ecological governance system, enhancing its comprehensive management capabilities across all links and stages [1]. Group 2: Kuaishou's Response - Kuaishou has acknowledged the regulatory body's concerns and has formed a special rectification team to improve the management mechanism of trending topics [3][4]. - The platform emphasizes the importance of enhancing the normative and diverse nature of the content on its trending lists, taking this opportunity to strengthen its content management responsibilities [3][4].