一只名为"猪妞"的AI荷兰猪，被快手上的年轻人捧为"互联网嘴替"；一次响应"苏超"球迷呼声的地级市IP外显功能迭代， 单条视频便引发百万评论；辽宁一名4岁女童失联的消息传开后，本地网友自发接力搜寻，全国老铁直播间蹲守祈福…… 近日，《2025快手热点年度趋势报告》发布，平台每天有2.6亿用户主动追随热点，热榜日均主动浏览量达1.1亿次，全年由 普通用户共创的热点视频超过3881万条。 作为平台内容生态的重要组成部分，快手热点生态延续了一贯的"温暖""互助"与"烟火气"。据南方都市报统计，报告中"普 通人""全民""共创"三个关键词累计出现超30次。在快手，普通人时刻参与着热点生态的构筑。 普通人的需求和表达被看见 9月阅兵期间，外卖员@银河护卫队在快手发布的独家视频打动了无数网友。镜头里，他骑着电瓶车穿行于长安街，两旁是 挥舞国旗、热烈欢呼的人群。在涌动的爱国情绪中，这条充满现场感的视频迅速登上快手热榜TOP2。他感慨："以前总觉 得国家大事离自己很远，可今天穿行在这片'红色海洋'里，忽然明白了——原来每个人都是时代的像素点。" 在民间体育赛事中，快手早已成为云上主场。"苏超"席卷全网时，快手迅速上线"IP定 ...

形成"政府监管、平台负责、行业自律、公众参与"的共建共治共享格局。 当前，正值我国网络生态治理与网络强国建设持续深化的关键节点。2025年11月28日，二十届中央政治 局第二十三次集体学习聚焦加强网络生态治理，提出网络生态治理是网络强国建设的重要任务，事关国 家发展和安全，事关人民群众切身利益。这为我国网络空间治理提供了重要指引与根本遵循。 我国网络生态治理的主要举措 党的十八大以来，我国网络生态治理与网络强国建设持续系统发力、纵深推进。我国立足当前网民规模 全球第一、互联网业态多元的基本国情，始终坚持"依法治网、依法办网，依法管网"，采取了一系列重 要举措，逐步构建起了中国特色的网络空间治理法治框架，为网络强国夯实了法治根基，并取得了阶段 性成就及治理实效。 立法上，我国出台了《网络安全法》《数据安全法》《个人信息保护法》三大核心法律，加之《互联网 信息服务管理办法》《互联网信息内容生态治理规定》等行政法规、部门规章，共同构成了网络生态治 理的法治基础与规范指引。针对新业态、新场景，我国正积极开展法治建设工作，不断压实平台在内容 审核、账号管理、风险处置等职责上的法律责任与社会责任，引导互联网平台形成兼顾经 ...

Core Insights - The "new silver-haired population" aged 45 and above has grown from 460 million in 2020 to 660 million in 2023, becoming a significant driver of the consumption market, shifting from "basic elderly care" to "quality living" [1] - The report by iResearch and Kuaishou reveals that the consumption needs of this demographic are evolving from basic utility to a pursuit of quality and peace of mind, aligning well with Kuaishou's content and e-commerce ecosystem [1] Group 1: Demographic Characteristics - The new silver-haired population is characterized by "vitality, value, and a comfortable lifestyle," breaking traditional stereotypes and creating an economic system that balances family responsibilities with self-actualization [2] - Kuaishou has identified four typical user groups within this demographic: Practical, Vitality, Composed, and Zen, each exhibiting unique consumption behaviors and attitudes [2] Group 2: Market Size and Growth - The population aged 45 and above has steadily increased, with their proportion rising from 42.2% to 44.7% from 2019 to 2023, indicating a significant market opportunity worth over 14 trillion yuan, with expectations to expand towards 20 trillion yuan due to policy support [4] - Kuaishou's platform has over 4 billion daily active users, with approximately 25% belonging to the new silver-haired demographic, showcasing their strong engagement and consumption potential [6] Group 3: Consumption Preferences - The new silver-haired population prioritizes health and personal interests, with 74% focusing on health reserves and 62% on personal interest development, indicating a shift from traditional family-oriented consumption [8] - Key consumption categories include health and wellness products, travel and leisure experiences, fashion, home improvement, and educational entertainment, reflecting a diverse range of interests and needs [13] Group 4: Consumption Trends - The consumption mindset is transitioning from "survival needs" to "quality self-enjoyment," with a focus on product quality, brand value, and emotional attachment, moving beyond mere price considerations [38] - The "she economy" is evolving into a "she + he + it" economy, where consumption decisions often involve multiple family members, indicating a trend towards comprehensive family solutions [41] Group 5: Strategic Opportunities - Kuaishou's content-driven e-commerce ecosystem is well-suited to meet the values and needs of the new silver-haired population, emphasizing practical knowledge, interest-based content, and skill learning [8][28] - The platform's operational strategy focuses on building trust through user engagement, simplifying merchant onboarding, and creating a seamless connection between content and commerce to enhance user retention and satisfaction [30][22]

Group 1: Central Bank Credit Repair Policy - The People's Bank of China announced a one-time credit repair policy effective from January 1, 2026, for overdue amounts not exceeding 10,000 RMB from January 1, 2020, to December 31, 2025 [1] - The policy applies to various loan types, including personal business loans, housing loans, consumer loans, and credit cards, regardless of the lending institution, as long as they are connected to the central bank's credit system [1] - The policy aims to provide individuals with a chance to correct past credit issues, enhance financial institutions' ability to assess credit status, and promote a culture of trust in economic activities [1] Group 2: National Venture Capital Guidance Fund - The National Venture Capital Guidance Fund was launched, establishing three regional funds to attract investments from various sources, aiming for a total fund size of over one trillion RMB [3] - The fund will focus on strategic emerging industries and future industries, with a 20-year lifespan, including a 10-year investment period and a 10-year exit period [3] - The fund has already signed investment intentions with 49 sub-funds and 27 direct investment projects in key sectors such as integrated circuits and biotechnology [3] Group 3: New Foreign Investment Directory - The National Development and Reform Commission and the Ministry of Commerce released the 2025 version of the Encouraged Foreign Investment Industry Directory, effective from February 1, 2026 [4] - The revised directory aims to attract more foreign investment in advanced manufacturing, modern services, high-tech, and energy-saving sectors, particularly in the central and northeastern regions of China [5] - The update responds to the new technological revolution and industrial transformation, optimizing the direction of foreign investment [5] Group 4: Childcare Services Law Draft - The draft law on childcare services emphasizes government leadership in developing public childcare services and aims to reduce family upbringing costs [6] - It includes strict regulations for childcare institutions and personnel qualifications, requiring licenses and adherence to various standards [6] - The law aims to address existing issues in childcare services, such as insufficient supply and safety concerns, contributing to population quality development [7] Group 5: RMB Exchange Rate - The offshore RMB against the US dollar broke the "7" mark for the first time since September 2024, with the onshore RMB also strengthening [8] - The RMB's appreciation is attributed to a weaker dollar and stable economic fundamentals in China, with expectations for future fluctuations around the 7 level [8] - The People's Bank of China aims to maintain the RMB's stability at a reasonable level while enhancing market resilience [8] Group 6: Financial Support for Western Land-Sea New Corridor - Eight departments, including the People's Bank of China, released opinions to enhance financial support for the Western Land-Sea New Corridor, proposing 21 key measures [9] - The corridor connects 12 western provinces and regions, facilitating trade with ASEAN countries and over 583 ports globally [10] - The initiative aims to improve financial services and cooperation across regions, enhancing the corridor's strategic importance in international trade [10] Group 7: Beijing Real Estate Policy Adjustment - Beijing's housing authorities announced adjustments to real estate policies, including relaxed purchase conditions for non-local families and support for multi-child households [11] - The changes aim to stimulate the housing market by addressing the needs of residents and promoting transaction flow [12] - The adjustments reflect a shift in the real estate market dynamics, recognizing the increasing importance of second-hand housing transactions [12] Group 8: Kuaishou Cyber Attack - Kuaishou experienced a large-scale cyber attack on December 22, leading to the temporary shutdown of its live streaming feature and significant stock price decline [13] - The attack highlighted vulnerabilities in Kuaishou's defense mechanisms, prompting concerns about the effectiveness of traditional security measures [13] - The incident serves as a warning for the industry to prioritize security investments and upgrade defense strategies [13]

规模空前的黑灰产网络攻击在直播间内暂告一段落，但此次攻防失守造成的影响仍在持续。直播平台 该如何做好内容生态平衡？作为攻击回报率较高的领域，直播平台该如何做好日常网络安全防御？黑 灰产如此大规模攻击到底图什么？ 根据现有公开信息分析，安恒研究院专家对第一财经记者表示，即便是如此大规模的攻击，筹备时间 会长至1-2个月，但消耗的资源其实并不大，只需要在灰产市场上购入僵尸账号、买通水军配合直播 间人气等虚假流量、结合如接码平台实现认证等，总体成本可控。而被攻击平台直接资金损失难以量 化，但名誉折损、监管问责风险及股价波动等间接损失，远超攻击方投入成本的百倍千倍。 本文字数：2612，阅读时长大约4分钟 作者 | 第一财经 吕倩 12月24日，针对此次快手科技（1024.HK）遭遇的黑灰产网络安全事故，资本市场态度渐趋和缓。 港股开盘，快手股价维持下行走势，盘中回调。截至发稿，快手股价涨0.54%。 2025.12. 24 此次快手所遭攻击已非简单的"内容违规"问题，而是一次典型的基础设施级别安全事件。当日公司 股价下挫3.52%，核心原因在于公司未披露事件波及的直播间数量、封禁账号规模、收入影响区间 等量化信息， ...

12月24日，针对此次快手科技（1024.HK）遭遇的黑灰产网络安全事故，资本市场态度渐趋和缓。港股 开盘，快手股价维持下行走势，盘中回调。截至发稿，快手股价涨0.54%。 规模空前的黑灰产网络攻击在直播间内暂告一段落，但此次攻防失守造成的影响仍在持续。直播平台该 如何做好内容生态平衡？作为攻击回报率较高的领域，直播平台该如何做好日常网络安全防御？黑灰产 如此大规模攻击到底图什么？ 根据现有公开信息分析，安恒研究院专家对第一财经记者表示，即便是如此大规模的攻击，筹备时间会 长至1-2个月，但消耗的资源其实并不大，只需要在灰产市场上购入僵尸账号、买通水军配合直播间人 本文字数：2612，阅读时长大约4分钟 气等虚假流量、结合如接码平台实现认证等，总体成本可控。而被攻击平台直接资金损失难以量化，但 名誉折损、监管问责风险及股价波动等间接损失，远超攻击方投入成本的百倍千倍。 此次快手所遭攻击已非简单的"内容违规"问题，而是一次典型的基础设施级别安全事件。当日公司股价 下挫3.52%，核心原因在于公司未披露事件波及的直播间数量、封禁账号规模、收入影响区间等量化信 息，以及事故具体原因与改进动作，投资者担心类似事件有可 ...

短视频与直播平台频成黑灰产"目标" 22日晚的黑灰产攻击与快手反应处置此处不再赘述。那么，22日之前，是否有迹象透露出平台已被黑灰产盯上？ 大数据安全企业知道创宇向第一财经提供的一份暗网雷达监测数据显示，近年来，暗网中多次出现涉及快手相关数据或业务的交易宣称。 如2025年9月，暗网有用户发帖称，已"渗透快手平台直播订单"，并宣称掌握约1万条虚拟商品订单数据，标注为"不退不换"。同月，暗网有帖子宣称售卖"3 亿快手购物订单"数据，样刊截图显示数据为姓名、手机号码、收件地址、采购商品等。2024年12月，亦有暗网帖子宣称获取所谓"快手订单库"数据，规模 约3.1亿条，内容包括订单购买记录、收货地址、联系电话等信息。2023年，曾出现帖子售卖"快手绑定数据约430万条"，据称包含手机号和密码。 12月24日，针对此次快手科技（1024.HK）遭遇的黑灰产网络安全事故，资本市场态度渐趋和缓。港股开盘，快手股价维持下行走势，盘中回调。截至发 稿，快手股价涨0.54%。 规模空前的黑灰产网络攻击在直播间内暂告一段落，但此次攻防失守造成的影响仍在持续。直播平台该如何做好内容生态平衡？作为攻击回报率较高的领 域，直播平台该 ...

此次快手所遭攻击已非简单的"内容违规"问题，而是一次典型的基础设施级别安全事件。当日公司股价下挫3.52%，核心原因在于公司未披露事件波及的直 播间数量、封禁账号规模、收入影响区间等量化信息，以及事故具体原因与改进动作，投资者担心类似事件有可能直接被复制到电商、广告等收入核心场 景。 24日，资本市场的反应渐趋平静，但为快手乃至整个行业敲响的风控警笛仍在长鸣。 平台需要进行系统性升级，从"事后处置"转向"事前预防"。 12月24日，针对此次快手科技（1024.HK）遭遇的黑灰产网络安全事故，资本市场态度渐趋和缓。港股开盘，快手股价维持下行走势，盘中回调。截至发 稿，快手股价涨0.54%。 规模空前的黑灰产网络攻击在直播间内暂告一段落，但此次攻防失守造成的影响仍在持续。直播平台该如何做好内容生态平衡？作为攻击回报率较高的领 域，直播平台该如何做好日常网络安全防御？黑灰产如此大规模攻击到底图什么？ 根据现有公开信息分析，安恒研究院专家对第一财经记者表示，即便是如此大规模的攻击，筹备时间会长至1-2个月，但消耗的资源其实并不大，只需要在 灰产市场上购入僵尸账号、买通水军配合直播间人气等虚假流量、结合如接码平台实现认 ...

同时，事件还有望成为平台用户的数据权利启蒙课。用户应当意识到，自己有权利要求平台采取充分的 安全保障措施，并在发生数据泄露或损失时，依法寻求问责与赔偿。用户不能再是沉默的数据提供者， 而应成为积极的安全监督者和权利主张者。专家认为，此次事件可能会促使一部分用户重新评估对平台 的依赖，也可能推动更大范围的公众讨论，关注数据隐私与安全立法、公益诉讼等议题，从而在消费者 端形成推动行业改进的压力。 再次，事件教育了网络空间的监管者。随着网络技术的飞速发展，网络攻击手段也在不断升级，传统的 监管模式和法律法规可能难以完全适应新的形势。监管部门需要进一步完善法律法规，明确网络攻击的 量刑标准，加大对网络犯罪的打击力度，对黑产团伙的组织者、参与者依法从重处罚。鉴于互联网的跨 国属性，应建立跨区域、跨境的执法协作机制，加强国际合作。此外，监管部门还应加强对互联网平台 的日常监管，督促平台切实履行网络安全主体责任，建立健全安全防护体系和应急响应机制。 12月22日晚，国内短视频巨头快手遭遇了一场史无前例的大规模黑客攻击，导致大量直播间出现违规内 容，混乱局面持续数小时之久，平台被迫采取强制关闭直播功能、封禁部分账号的处理措施 ...

2025年12月22日晚间，众多用户的手机屏幕被一场突如其来的内容风暴席卷。快手平台短时间内涌现海 量极端、低俗及违规视频，这种"地毯式"内容轰炸让不少用户倍感震惊。尽管快手风控系统在数小时内 完成了大规模内容清理与拦截，但作为长期深耕产业观察的从业者，我们意识到这绝非简单的内容审核 疏漏，而是一场由AI技术驱动的、地下黑产对正规互联网平台的非对称对抗。我们不得不直面一个残 酷现实：中国互联网的"蓝海田园时代"已彻底落幕。当移动互联网渗透率触及天花板，每一分流量的争 夺都意味着从竞争对手手中抢夺利益。而在阳光未及的灰色地带，一个拥有超800万从业者、年产值达 数千亿元的"地下产业帝国"，正凭借技术降维打击，疯狂蚕食头部互联网平台的利润空间。 一、数据透视：黑灰产规模堪比省级支柱产业 当前，多数人对"黑灰产"的认知仍停留在"群发垃圾短信"或"账号盗取"的初级阶段。但结合《2024-2025 年互联网黑灰产全景动态研究报告》中的数据，其规模足以让所有产业研究者警醒。我们不妨通过一组 数据直观感受：2023年，我国黑灰产从业人员约为587万人；即便在2024年上半年强力监管的高压下， 这一数字仍维持在427万人以上 ...