参与式设计理念
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一“豚”难求,全运IP靠情绪价值出圈
Nan Fang Du Shi Bao· 2025-11-16 00:29
Core Insights - The mascots "Xi Yang Yang" and "Le Rong Rong" have gained significant popularity during the ongoing 15th National Games, showcasing their ability to engage audiences and create emotional value [1][2] - The design of the mascots emphasizes a bridge of empathy between the public and the characters, allowing for a shared imaginative experience that enhances their appeal [2][3] Group 1: Mascot Design and Impact - The mascots were designed without specific gender or personality traits, allowing for broader public interpretation and engagement [1] - The design team incorporated elements from the Chinese white dolphin, with the mascots' colors and features symbolizing emotional and physical expressions during performances [1][2] Group 2: Performance and Public Engagement - The success of the mascots is largely attributed to the dynamic performances by young, creative individuals, including street dancers and university volunteers, who brought spontaneity and relatability to the characters [2] - Public participation in creating new nicknames and meanings for the mascots reflects the value of collaborative imagination in enhancing their cultural significance [2] Group 3: Commercial and Cultural Implications - The emotional value generated through interactions is likely to translate into commercial success, as evidenced by the high demand for related merchandise [3] - The potential for the mascots to evolve from event-specific icons to integral parts of urban culture in the Greater Bay Area suggests a promising future for their brand and cultural impact [3]