10月27日，成都美肌之源美容科技有限公司获得1000万元投资，该企业拥有线下美容连锁品牌"元气兽 洗脸吧"。"元气兽 洗脸吧"一名招商工作人员向南都 湾财社记者透露，后期元气兽品牌不仅会有线下的洗脸美容服务，还有延长的美妆产品线，提供更多选择给消费者。 "元气兽 洗脸吧"在广东仅有三家门店 美肌之源成立于2017年，目前拥有轻美容连锁品牌"元气兽 洗脸吧"，官方公众号介绍，2023年该品牌放开加盟，目前在全国已有超过300家门店，据企业披 露的内容，加盟一家门店总投资约为10万元。不过该品牌门店多分布在成都，美团平台显示，目前"元气兽 洗脸吧"在广东仅有三家门店，均位于深圳。 南都湾财社记者注意到，"元气兽 洗脸吧"董事长苏一寒多次接受采访时强调品牌的定位之一是"平价"，她表示门店服务价格较低，平均客单价为120元。"元 气兽 洗脸吧"官方小程序显示，品牌针对不同性别推出多项洗脸服务，价格在128元-328元，此外，小程序上还销售精华、面膜等产品，价格在89元-319元， 销售的产品品牌为"斯倍德"。 南都湾财社记者多次致电美肌之源官方，电话未能接通。南都湾财社记者随后以咨询加盟为由联系上"元气兽 洗脸吧" ...

Core Insights - Guangzhou-based skincare brand Gu Yu is expanding into offline beauty stores by investing 10 million yuan in Chengdu Meijiyuanzhong Beauty Technology Co., which operates the "Yuanqi Beast Wash Face Bar" chain [1][2] - Gu Yu's strategy includes significant investments in raw material companies to enhance its research capabilities, with a recent 12.5% stake acquisition in Guangzhou Ailinke Biotechnology Co., which focuses on biogenic RNA technology [1][11] - The "Yuanqi Beast Wash Face Bar" brand aims to offer affordable beauty services, with an average customer spending of 120 yuan, and plans to expand its product line to include beauty products [2][5] Investment Details - Gu Yu's subsidiary, Guangzhou Mangzhong Investment Co., became the third-largest shareholder of Meijiyuanzhong with a 25% stake following a 10 million yuan investment [2] - The "Yuanqi Beast Wash Face Bar" has over 300 locations nationwide, primarily in Chengdu, with a franchise cost of approximately 100,000 yuan per store [2][3] - The brand's business model combines direct sales and franchising, with plans to leverage Gu Yu's resources for product development and market expansion [5][10] Market Positioning - The "Yuanqi Beast Wash Face Bar" operates in a niche market, differentiating itself from traditional beauty salons by offering lower-cost services without aggressive upselling [8][9] - The brand targets both male and female consumers, with a balanced customer ratio of 1:1, reflecting a growing interest in male beauty services [9][10] - Despite the competitive landscape, with established brands like "Washing Bear" and "Washing Cat" leading the market, "Yuanqi Beast" aims to capture market share through a low-cost entry strategy and efficient operations [10][11] Future Prospects - Gu Yu's diversification into offline beauty services aligns with its broader strategy to enhance its market presence and revenue streams, with a projected GMV of 5 billion yuan for 2024 [11] - The company is also focusing on strategic investments in raw materials to strengthen its supply chain and research capabilities, indicating a commitment to innovation in the beauty sector [1][11]