Core Insights - The current consumer market is experiencing polarization, forcing merchants on platforms like Meituan to navigate between low-price competition and high-end offerings [1][2] - The key to achieving long-term profitability lies in balancing short-term growth with long-term brand building through a dual-cycle operational strategy [1][2] Short-term Cycle for New Stores - New or single stores should focus on creating a "quality + flow" positive cycle to quickly activate cash flow and build an initial customer base, rather than relying solely on price cuts [1] - Essential strategies include optimizing operational scores, refining quality group purchases, and designing targeted promotional activities to enhance competitiveness [1] - Utilizing a comprehensive marketing matrix, including live streaming and holiday promotions, can effectively capture high-intent customer traffic [1] Long-term Cycle for Established Stores - Established chain stores need to transition from merely fulfilling orders to building a brand, leveraging platform resources like exclusive member discounts and targeted customer recommendations [2] - By accumulating data assets through quality product offerings, stores can enhance their operational quality and gain more exposure during platform promotions [2] - This creates a growth flywheel of resource allocation, conversion accumulation, brand enhancement, and further resource acquisition [2] Overall Strategy for Merchants - The competition in Meituan's ecosystem is no longer just about marketing tools but about the ability to integrate various resources effectively [2] - Merchants are encouraged to embrace new scenarios and tools, using short-term cycles for immediate gains while establishing long-term brand barriers [2] - Finding a balance between cost-effectiveness and high quality is crucial for sustaining profitability in a polarized market [2]