Core Insights - The current consumer market is experiencing polarization, forcing merchants on platforms like Meituan to navigate between low-price competition and high-end offerings [1][2] - The key to achieving long-term profitability lies in balancing short-term growth with long-term brand building through a dual-cycle operational strategy [1][2] Short-term Cycle for New Stores - New or single stores should focus on creating a "quality + flow" positive cycle to quickly activate cash flow and build an initial customer base, rather than relying solely on price cuts [1] - Essential strategies include optimizing operational scores, refining quality group purchases, and designing targeted promotional activities to enhance competitiveness [1] - Utilizing a comprehensive marketing matrix, including live streaming and holiday promotions, can effectively capture high-intent customer traffic [1] Long-term Cycle for Established Stores - Established chain stores need to transition from merely fulfilling orders to building a brand, leveraging platform resources like exclusive member discounts and targeted customer recommendations [2] - By accumulating data assets through quality product offerings, stores can enhance their operational quality and gain more exposure during platform promotions [2] - This creates a growth flywheel of resource allocation, conversion accumulation, brand enhancement, and further resource acquisition [2] Overall Strategy for Merchants - The competition in Meituan's ecosystem is no longer just about marketing tools but about the ability to integrate various resources effectively [2] - Merchants are encouraged to embrace new scenarios and tools, using short-term cycles for immediate gains while establishing long-term brand barriers [2] - Finding a balance between cost-effectiveness and high quality is crucial for sustaining profitability in a polarized market [2]

Core Insights - The 2025 Global EMBA Committee Asia Summit was held at CEIBS Shanghai campus, gathering top business school experts, executives, and industry elites to discuss trends, challenges, and innovations in business education [1][26] - The summit aimed to break traditional educational silos and build a future learning community [1] Group 1: Key Themes from Presentations - CEIBS President Wang Hong emphasized the need for management education to adapt to changes in the global business environment, focusing on three areas: deep transformation of cutting-edge academic knowledge, global dissemination of local wisdom, and educational empowerment through digital technology [3] - The summit highlighted four macro trends in global business education: a rebound in application numbers, geopolitical factors influencing study destinations, a decline in Chinese applicants' interest in the U.S., and a shift in skill demands towards AI and strategic thinking [6] - Fudan University’s Management School Dean Lu Xiongwen noted that over 90% of Chinese universities have management programs, creating a vast market for EMBA and MBA education driven by economic growth and innovation [8] Group 2: Discussions on Market Dynamics - The first roundtable discussion focused on the evolving expectations of companies regarding professional degrees, emphasizing the need for tailored short-term management courses that integrate industry insights [13] - The second roundtable explored the disruptive power of KOLs and KOCs in digital marketing, highlighting a shift from centralized to decentralized marketing strategies [15] - The final roundtable discussions addressed the impact of AI on education, with experts sharing insights on how AI can both challenge and empower educational practices [21] Group 3: Future Directions - The summit concluded with a high-level leadership roundtable discussing the challenges of higher education development, emphasizing the importance of cultivating leaders with a global perspective and social responsibility [23] - Participants expressed a strong desire for more high-level exchange activities to support the internationalization and innovation of Asian business education [26]