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私有化失败转向台球,商务男装金利来另辟蹊径
Bei Jing Shang Bao· 2025-12-22 13:05
素有"西服大王"之称的金利来正在寻求新的增长路径。近日,金利来在武汉开出了旗下第一家台球门店,店内陈列了专业台球服饰,设有专业互动体验 区……曾在商务男装领域颇有名声的金利来正在通过涉足台球服饰领域寻求新增长。商务男装的失意在金利来身上更具象,业绩持续下滑、私有化被拒,如 何推动业绩增长为股东负责成为金利来接下来面临的挑战。 转型的背后是金利来难言乐观的业绩表现。金利来起家于领带业务,早在1971年,金利来在中国香港正式注册商标,品牌诞生;1984年,该品牌进入中国内 地市场后,以一句"金利来,男人的世界"的广告打开了其在内地市场发展的多年高光时刻。1992年,金利来登陆港交所,敲开资本市场大门。随着自身的发 展,金利来的业务也逐渐拓展到皮具、男士饰物、西装、衬衫等全系列男士服装服饰产品。根据财报数据,2024年之前,金利来业绩快速增长,被业界称 为"西服大王",门店超千家。但在2014年之后,金利来业绩开始下滑,营收规模从巅峰时期的超18亿港元下滑至12亿港元。 布局台球领域 从金利来旗舰店情况来看,其皮带产品价格在200元左右,部分夹克售价在800元上下,少部分服饰产品在千元以上。相较台球,在众多"70后 ...
消费两极化下,美团点评商家长效经营的“双循环”破局之道!
Sou Hu Cai Jing· 2025-11-09 17:12
Core Insights - The current consumer market is experiencing polarization, forcing merchants on platforms like Meituan to navigate between low-price competition and high-end offerings [1][2] - The key to achieving long-term profitability lies in balancing short-term growth with long-term brand building through a dual-cycle operational strategy [1][2] Short-term Cycle for New Stores - New or single stores should focus on creating a "quality + flow" positive cycle to quickly activate cash flow and build an initial customer base, rather than relying solely on price cuts [1] - Essential strategies include optimizing operational scores, refining quality group purchases, and designing targeted promotional activities to enhance competitiveness [1] - Utilizing a comprehensive marketing matrix, including live streaming and holiday promotions, can effectively capture high-intent customer traffic [1] Long-term Cycle for Established Stores - Established chain stores need to transition from merely fulfilling orders to building a brand, leveraging platform resources like exclusive member discounts and targeted customer recommendations [2] - By accumulating data assets through quality product offerings, stores can enhance their operational quality and gain more exposure during platform promotions [2] - This creates a growth flywheel of resource allocation, conversion accumulation, brand enhancement, and further resource acquisition [2] Overall Strategy for Merchants - The competition in Meituan's ecosystem is no longer just about marketing tools but about the ability to integrate various resources effectively [2] - Merchants are encouraged to embrace new scenarios and tools, using short-term cycles for immediate gains while establishing long-term brand barriers [2] - Finding a balance between cost-effectiveness and high quality is crucial for sustaining profitability in a polarized market [2]
2025全球EMBA委员会亚洲峰会在中欧国际工商学院举行
Core Insights - The 2025 Global EMBA Committee Asia Summit was held at CEIBS Shanghai campus, gathering top business school experts, executives, and industry elites to discuss trends, challenges, and innovations in business education [1][26] - The summit aimed to break traditional educational silos and build a future learning community [1] Group 1: Key Themes from Presentations - CEIBS President Wang Hong emphasized the need for management education to adapt to changes in the global business environment, focusing on three areas: deep transformation of cutting-edge academic knowledge, global dissemination of local wisdom, and educational empowerment through digital technology [3] - The summit highlighted four macro trends in global business education: a rebound in application numbers, geopolitical factors influencing study destinations, a decline in Chinese applicants' interest in the U.S., and a shift in skill demands towards AI and strategic thinking [6] - Fudan University’s Management School Dean Lu Xiongwen noted that over 90% of Chinese universities have management programs, creating a vast market for EMBA and MBA education driven by economic growth and innovation [8] Group 2: Discussions on Market Dynamics - The first roundtable discussion focused on the evolving expectations of companies regarding professional degrees, emphasizing the need for tailored short-term management courses that integrate industry insights [13] - The second roundtable explored the disruptive power of KOLs and KOCs in digital marketing, highlighting a shift from centralized to decentralized marketing strategies [15] - The final roundtable discussions addressed the impact of AI on education, with experts sharing insights on how AI can both challenge and empower educational practices [21] Group 3: Future Directions - The summit concluded with a high-level leadership roundtable discussing the challenges of higher education development, emphasizing the importance of cultivating leaders with a global perspective and social responsibility [23] - Participants expressed a strong desire for more high-level exchange activities to support the internationalization and innovation of Asian business education [26]