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如何放大演艺经济效应
Jing Ji Ri Bao· 2025-06-30 22:13
Core Insights - The performing arts industry is entering a strong growth cycle driven by robust market demand, with projected total revenue of 79.629 billion yuan in 2024, representing a 39.14% increase compared to 2019 [1] - The industry not only enriches people's cultural lives but also generates significant economic benefits, becoming a prominent consumer and cultural highlight [1] Industry Development - The performing arts sector in China has seen remarkable growth, with original works like the national dance drama "Dream of the Red Chamber" and the play "Longan's Lychee" in high demand, showcasing the vitality of local creativity [1] - Advanced technologies such as digital light and shadow, holography, and VR/AR are widely applied, leading to profound changes in artistic expression, operational models, and consumer experiences [1] - The concert economy is particularly noteworthy, with major artists' tours sparking a trend of "cross-city viewing," significantly boosting comprehensive consumption in the tourism and cultural sectors [1] Challenges - Despite the positive growth, there are issues such as a shortage of quality performing arts works and talent, leading to phenomena like "sold-out" tickets and scalping [2] - There is a lack of innovation and a prevalence of homogenization in the industry, with a need for new products and formats to reach diverse audiences [2] - The industry faces challenges such as an incomplete supply chain and an unbalanced market mechanism, resulting in resources concentrating in first-tier cities while third and fourth-tier cities struggle with a lack of professional venues and quality performances [2] Recommendations for Growth - To maintain vitality in the performing arts economy, it is essential to produce more high-quality works and support the creation and promotion of excellent productions [3] - Embracing digitalization to create a "dual performance integration" ecosystem that combines offline shows with online broadcasts is encouraged [3] - Cities with a shortage of professional venues should plan and construct or renovate small and multifunctional theaters to address facility gaps [3] Industry Integration - The integration of "performing arts + technology," "performing arts + cultural tourism," and "performing arts + consumption" is gaining momentum, with a focus on developing immersive technologies and intelligent performance equipment [4] - Encouraging localities to explore cultural "rich mines" and create unique performing arts as city "business cards" is recommended [4] - Policies should be more precise and governance more orderly, including simplifying performance approval processes and supporting innovative development of capable and distinctive performing arts enterprises [4]