演艺经济

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演艺经济有多火?朝阳公园暑期客流环比增两倍
Xin Jing Bao· 2025-08-22 12:52
活动多了,客流多了,外地的粉丝也多了,楼里满是拖着行李、背着大背包的粉丝。"我们发现粉丝们 拖着行李箱上下电扶梯特别不方便,而且也不安全,所以在一层辟出一片区域,专门给粉丝们存放行 李。"刚开始是一两个箱子,最后所有外地粉丝都把箱子集中在一层,商场还派出保安,专门给粉丝们 照看行李。 朝阳公园北部区域客流近17万人次 粉丝经济有多火爆?翟志浩向记者提供了一组数字:"餐厅推出的套餐有大鸡腿饭,售价16.8元,还 有'五色虾片'主题套餐,这些都是粉丝'打卡'的必点品。大约半个月时间,鸡腿就卖出5000多个,两款 套餐累计销售额近13万元。"此外,活动带动街区内昆泰嘉华酒店、秋果酒店、汉庭酒店入住率显著提 升。 位于朝阳公园北湖的巨型"五球"气膜装置和位于亮马河的"冠佑"公仔同样吸睛,它们带动公园北部片区 客流显著增长。6月至8月暑期期间,朝阳公园北部区域客流近17万人次,环比增长约220%,其中18-35 岁群体占比约75%。 这个暑假,朝阳区约60家演艺场所推出近千场演出,音乐、戏剧、舞蹈、曲艺……乐迷、歌迷、戏迷纷 至沓来,亮马河游船、朝阳公园、网红商圈客流显著增长。 记者从朝阳区了解到,今年暑期,在演艺经济 ...
椰城唱响“演艺经济”
Hai Nan Ri Bao· 2025-08-17 01:32
Group 1 - The core event of the article is the successful performance of the 2025 Zhang Yixing concert tour in Haikou, which took place at the Wuyuanhe Sports Center on August 16 [2] - The article highlights that multiple large-scale entertainment events have been held in Haikou this year, contributing to a growing trend of "coming to Haikou for concerts" [2] - This trend has significantly boosted consumption across various sectors, including accommodation, dining, transportation, and shopping, thereby promoting the transition from "flow economy" to "retention economy" [2]
“赛事+演艺+文旅”商文体旅深度融合 小“票根”成为激活消费的“金钥匙”
Yang Shi Wang· 2025-08-13 08:13
Group 1 - The core viewpoint highlights the growing importance of "event economy" and "performance economy" in driving urban consumption and economic development during the summer season [1] - Ningxia is leveraging a deep integration model of "aviation + cultural tourism, performance + events + commerce" to enhance the value of tickets and boost consumption, showcasing new vitality in the urban economy [1][3] Group 2 - Since July, over 40 large-scale events and performances, including the 2026 AFC U20 Women's Asian Cup qualifiers and the Lanshan Music Festival, have been held in Yinchuan and surrounding areas, enriching the cultural life and attracting more visitors [3] - The local government has introduced the "Yin Ticket Rewards" program, allowing ticket holders to enjoy exclusive discounts at various restaurants, retail stores, and attractions in Yinchuan, turning tickets into "entry passes" for urban experiences [3] Group 3 - The influx of people and chain consumption has boosted the spending power in sectors such as dining, accommodation, transportation, and retail, with commercial complexes launching various promotional activities to convert foot traffic into revenue [5] - The aviation market has also seen increased activity during the summer, with Yinchuan Airport optimizing and increasing flight routes, and collaborating with cultural tourism departments to offer discounts at attractions and hotels for travelers [5] - From July 1 to August 11, Yinchuan Airport facilitated 11,700 flight takeoffs and landings, with a passenger throughput of 1.621 million [5] Group 4 - Statistics indicate that the integration of commerce, culture, tourism, and sports has significantly boosted consumption in the restaurant and accommodation sectors, with sales and hotel occupancy rates in Yinchuan and surrounding areas increasing by approximately 20% since July [7]
从“单一购买”到“链式体验” 票根经济为消费赋能
Yang Shi Wang· 2025-08-13 06:49
Group 1 - The integration of "aviation + cultural tourism, performance + events + commerce" in Ningxia is enhancing the value of tickets and boosting the local economy [1] - The 2026 AFC U20 Women's Asian Cup qualifiers held in Yinchuan attracted over 40,000 attendees, showcasing strong public interest in sports events [3] - The "Lan Mountain Music Season" in Yinchuan drew more than 30,000 attendees, indicating a vibrant cultural scene and community engagement [5] Group 2 - The local government introduced the "Silver Ticket Benefits" program, allowing attendees to use their tickets for discounts at various restaurants, retail stores, and attractions, promoting extended consumer spending [7] - Increased foot traffic and chain consumption are driving growth in surrounding industries such as dining, accommodation, transportation, and retail [7] - The aviation market is experiencing heightened activity as Yinchuan Airport collaborates with cultural tourism departments to offer discounts at attractions and hotels for travelers during the summer season [7]
山东泰安:演艺经济驱动文旅产业升级
Zhong Guo Jing Ji Wang· 2025-08-06 05:29
Core Insights - The performance "Chinese Taishan. Fengshan Ceremony" has become a landmark project in Taishan tourism, integrating natural scenery, cultural themes, and local customs into a 70-minute show, attracting significant visitor interest over 16 years [1] - Starting from the end of 2024, a comprehensive upgrade of the performance will be launched, with the revamped version set to premiere on May 1, 2025, showing a 39% increase in attendance and a 57% increase in net revenue during the "May Day" holiday [1] - The upgraded performance has positively impacted surrounding businesses, with hotel occupancy rates increasing by 50%, restaurant revenues rising by 60%, and sales of tourism products growing by 50% within a 3-kilometer radius of the venue [1] Industry Trends - The "performance economy" is becoming a crucial factor in attracting tourists and boosting cultural tourism consumption in Tai'an, with various immersive performances enhancing visitor engagement and local economic activity [2] - The city is focusing on creating new cultural tourism formats and narratives to transform visitor traffic into longer stays and repeat consumption, exemplified by the success of local performances [2] - In 2024, Tai'an received 94.29 million domestic tourists, generating a tourism revenue of 90.27 billion, marking a growth of 12.3% and 12.6% respectively, with an average stay of 2.12 days for external visitors, reflecting a 10.4% increase [3]
“音乐+文旅”点燃山东夏日消费 多元化场景供给,精准对接年轻群体消费新需求
Sou Hu Cai Jing· 2025-08-03 21:37
Core Viewpoint - The music and cultural tourism market in Shandong is experiencing significant growth, with a focus on integrating music events into tourism experiences to attract younger consumers and drive comprehensive consumption [12][13][14]. Group 1: Market Trends - The summer of 2025 has seen a vibrant music performance market in Shandong, with artists like Dao Lang and Sun Yanzi performing in cities such as Jinan and Qingdao, indicating a shift towards second and third-tier cities [13][14]. - The "music + cultural tourism" model is gaining traction, with events designed to enhance local tourism and stimulate economic activity, evidenced by the 12,000 attendees at Dao Lang's concerts generating direct consumption of 3.2 billion and comprehensive consumption of 4.6 billion [13][14]. - The integration of music events into scenic spots is becoming a norm, with venues like the beach in Rizhao hosting concerts that enhance the overall visitor experience [15][16]. Group 2: Consumer Engagement - Music festivals and concerts are being positioned as platforms for diverse consumer experiences, combining dining, shopping, and entertainment to create a holistic consumption ecosystem [13][14][16]. - The River and Sea Music Festival in Dongying featured 112 performances and various cultural stalls, showcasing the synergy between music and local culture, thus enhancing visitor engagement [14]. - The trend of short-distance travel and personalized experiences is evident, with younger consumers showing a preference for unique, immersive events that combine music with local attractions [16][20]. Group 3: Economic Impact - The music events are significantly boosting local economies, with increased foot traffic benefiting restaurants and hotels, leading to occupancy rates exceeding 90% in some establishments [13][14]. - Nighttime economies are being revitalized through music events, with food stalls and entertainment options thriving during and after concerts, creating a vibrant atmosphere for visitors [17][18][19]. - The development of diverse nighttime consumption scenarios is crucial for meeting the growing demand for leisure activities, particularly during the summer season [19].
量质齐升 厦门同安文旅“半年答卷”亮眼
Zhong Guo Jing Ji Wang· 2025-07-28 23:58
Core Insights - The article highlights the significant achievements of Tong'an District in Xiamen, particularly in the cultural and tourism sectors, showcasing a robust growth trajectory in visitor numbers and spending [1][2]. Group 1: Economic Performance - In the first half of the year, Tong'an District received 4.81 million domestic and international tourists, marking a 13.4% increase year-on-year [1] - Total tourism expenditure reached 6.535 billion yuan, reflecting a 15.2% year-on-year growth [1]. Group 2: Resource Utilization - Tong'an District leverages its rich natural resources to enhance its cultural and tourism industries, focusing on developing event and performance economies [2]. - The district successfully hosted the UTMB World Series event, attracting top runners from 41 countries, significantly boosting its international profile [2]. - Local sports events generated direct economic benefits of 46 million yuan and indirect benefits of 60 million yuan [2]. Group 3: Cultural Integration - The district promotes cultural tourism by utilizing its historical resources, implementing a "non-heritage +" model to create cultural events [3]. - Activities such as the "Silver City Hundred Arts Show" and the 18th Xiamen Lotus Song Competition have attracted large audiences and fostered cultural exchange [3]. Group 4: Seasonal Promotions - Tong'an District is capitalizing on the summer tourism peak by launching various cultural and tourism activities, including the annual "Ring East Style Season" [4]. - Local towns are developing unique tourism projects, such as summer cooling strategies and tasting events for local agricultural products [4].
市政府召开第157次常务会议:认真学习贯彻习近平总书记在中央城市工作会议上的重要讲话精神,分析研究上半年经济运行情况
Chang Jiang Ri Bao· 2025-07-20 00:33
Group 1 - The city government held its 157th executive meeting to study and implement the important speech by General Secretary Xi Jinping at the Central Urban Work Conference, focusing on the economic operation in the first half of the year and planning key tasks for the second half [1][2] - The city's economic performance in the first half of the year showed signs of recovery, with major indicators growing faster than the same period last year and the first quarter, ranking favorably among similar cities nationwide [2] - The meeting emphasized the need to strengthen the leadership of the Party in urban work and enhance the quality and capability of the workforce to ensure the implementation of seven key tasks for urban modernization [1][2] Group 2 - The meeting highlighted the importance of leveraging Wuhan's cultural resources to create high-quality performances, stimulate market activity, cultivate consumption, and optimize the environment for the development of the performing arts economy [3] - There is a focus on improving work mechanisms and support policies to accelerate the establishment of a first-class performing arts capital in China, aiming for high-quality development in the performing arts sector [3]
来的都是客 只需票一张
Si Chuan Ri Bao· 2025-07-16 00:32
Group 1 - The current trend shows that young people are increasingly becoming fans of large-scale performances, leading to a new ecosystem in performance consumption [3][4] - A large-scale performance generates multiple consumer demands, including food, merchandise, and accommodation, enhancing the overall experience [5][6] - The integration of cultural and tourism resources in Sichuan aims to stimulate consumption through the performing arts, with a focus on developing new business models like "music + tourism" [8] Group 2 - The event "受到召唤·敦煌" provided over 20,000 attendees with benefits such as free museum visits and discounts from over 130 participating merchants, showcasing a successful consumer engagement strategy [7] - In the first five months of the year, Chengdu hosted over 2,100 music performances, generating ticket sales of 474 million yuan, indicating a robust performing arts market [7] - Sichuan's government is actively promoting the development of the performing arts industry as a key driver for cultural and tourism integration, aiming to create a comprehensive product system [8]
“浙BA”IP加持 浙江启动暑期文旅消费季
Zhong Guo Xin Wen Wang· 2025-07-13 05:53
Group 1 - The core event "Colorful Summer in Zhejiang" was launched on July 12, 2023, aiming to boost cultural and tourism consumption in the province through various initiatives [1] - The event features "ten major scenes," "hundreds of discounts," "thousands of activities," and aims to drive consumption from "ten thousand families," with a total of 30.538 million yuan in consumption vouchers to be distributed [1] - New economic models such as performance economy, intangible cultural heritage economy, and night economy are emerging in Zhejiang, enhancing the cultural tourism sector [1] Group 2 - Zhejiang has introduced 100 parent-child study tour routes covering themes like "technology exploration," "cultural inheritance," and "natural ecology" to meet the demand for family travel during the summer [2] - The second batch of "Zhejiang Cultural Tourism Promotion Officers" was appointed to promote new travel experiences and benefits through social media [2] - The innovative "ZheBA" league combines basketball, local culture, and tourism, quickly gaining over 100 million views, marking a new highlight in summer tourism [2]