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直播预告 | 10月23日15:00,解锁2025手游增长新逻辑:创新破局、共创运营、沉浸体验
QuestMobile· 2025-10-21 02:01
Group 1 - The article discusses the new growth logic for mobile games in 2025, emphasizing innovation, co-creation in operations, and immersive experiences [2] - It reveals insights into the nearly 700 million mobile game players and the "dual-end new normal" that characterizes the market [4][5] - The article analyzes the driving factors behind the growth of blockbuster new games, including strategies like "search, hit, withdraw, and dismantle" [4][5] Group 2 - It highlights the explosive growth of mini-games, with WeChat leading the market and Douyin catching up, showcasing differences in ecological positioning [4][5]