Workflow
双线融合销售模式
icon
Search documents
江西吉水县:“党建引领”巧解“共富方程”
Xin Lang Cai Jing· 2026-01-12 09:46
Group 1 - The core idea is that Jiangxi Jishui County's Guanshan Township has successfully explored a path of "strong brand, prosperous industry, and wealthy people" through the integration of party building and industry, transforming from a "traditional agricultural town" to a "specialty industrial town" [1] - The establishment of a "Party + Village Investment Company" model through the collaboration of seven villages has led to the creation of the influential "Hong Guanshan" regional public brand and a collaborative development system integrating production, processing, marketing, and management [1][4] - The innovative online sales model, which includes a standardized live broadcast base and a "delivery team" composed of local party members, has significantly increased the sales of local products, achieving a sales figure of over 1.2 million yuan by 2025, doubling compared to previous years [2] Group 2 - The quality of products is emphasized, with the Hong Guanshan ecological oil factory utilizing an automated production line and strict quality control measures, resulting in products that have received green food certification [3] - The establishment of a functional party branch within the Hong Guanshan Village Investment Company has enabled party members to play key roles in technology promotion, market exploration, and community support [4] - The creation of the Jiangxi Hong Guanshan Agricultural Industry Co., Ltd. as a market operation platform has facilitated brand sharing and collaboration with leading enterprises, ensuring a sustainable and shared rural industrial model [4][5]
线上吆喝带货 线下体验成交|组图
Sou Hu Cai Jing· 2025-11-16 22:12
Group 1 - The core viewpoint of the article highlights the successful integration of online and offline sales strategies at the agricultural expo, leading to increased sales of quality agricultural products [2] - Participating companies showcased their best products with enthusiastic staff engaging in product demonstrations and tastings, attracting a large number of consumers [2] - Live streaming sessions featured energetic hosts who provided detailed introductions to specialty agricultural products, utilizing real-time demonstrations and limited-time promotions to drive online orders [2] Group 2 - The dual-channel approach not only expanded the sales channels for agricultural products but also facilitated a seamless purchasing experience for consumers, resulting in a win-win situation for both businesses and customers [2]