当下，商旅文体跨界融合正成为消费新趋势。春节期间，新区各大商超与西海岸校园冰球联赛等体育活 动联动，实现"体育+消费"双向赋能；吾悦广场、融创茂、城市传媒（600229）广场等引入动漫IP、国 潮文化，开设亲子工作坊，精准对接家庭及年轻客群需求。"现在逛商场不只是吃饭购物，还能玩冰 球、下围棋、做手工，活动越来越丰富了！"新区市民杨蕾感叹。 为方便市民一站式备齐年货，新区在"青云e购""青岛自贸海外购"等线上平台开设年货专场，推出限时 折扣、爆款直降活动；线下，大型商贸企业推出多档次年货礼盒，同步拓展社区拼团、配送到家服务， 打通消费"最后一公里"。据统计，新区10家重点商超综合体节日期间累计客流超300万人次，同比增长 约23%，销售额同比增长约16%，实现"场景化消费"与"沉浸式体验"深度融合。 不仅如此，促消费渠道也在不断拓宽。新区通过云闪付APP启动一季度餐饮消费券发放活动，安排专项 资金190万元，推出三类消费券共计3.3万张；同步举办春季惠民车展，形成"政策补贴+企业让利"双重 激励，推动绿色智能消费提质升级。在重点商贸企业试点开展"有奖发票"活动，鼓励消费者主动索要发 票，以趣味抽奖形式增添消费 ...

春节走亲访友，发现茶几上有了不一样的年货：除了常见的干果炒货，还摆上了进口水果、果汁、 巧克力等。 在变中求进、进中求新，推动供给及时响应、精准适配、持续升级，才能形成民生改善与经济发展 互促共进的良性循环 小变化里往往藏着发展的大逻辑。 深圳华强北，以完备的产业链、供应链为支撑，产品得以实现"上午设计、下午打样、次日量产"。 无人机、智能穿戴设备……正是在与市场的密切互动中，产品快速迭代，向着更高技术、更优性能攀 登，也更好满足消费需求。 促进消费既是满足需求的过程，也是创造需求的过程。消费"新新"向荣启示我们，紧盯变化，在变 中求进、进中求新，推动供给及时响应、精准适配、持续升级，才能形成民生改善与经济发展互促共进 的良性循环。 不仅如此。宠物不方便跟着坐飞机，宠物生活馆提供寄养服务；即时配送平台不打烊，人们可 以"随时买年货、品年味"。 有形的年货、无形的服务，消费花样出新里，浓缩着"小家"的热气腾腾，更折射"大家"的蒸蒸日 上。 "新"源何处？ 源于持续增强的消费意愿。消费是收入的函数。"十四五"时期，我国居民人均可支配收入年均实际 增长5.4%，与经济增长基本同步。持续提高居民收入水平和消费能力，更 ...

在变中求进、进中求新，推动供给及时响应、精准适配、持续升级，才能形成民生改善与经济发展互促 共进的良性循环 小变化里往往藏着发展的大逻辑。 春节走亲访友，发现茶几上有了不一样的年货：除了常见的干果炒货，还摆上了进口水果、果汁、巧克 力等。 浙江义乌，当地工厂生产的"哭哭马"，从瑕疵品成为畅销品，折射生产端对需求的敏锐捕捉与灵活调 整。以数字技术赋能，线上平台的每一条评价、分享，都能成为调整生产计划的数据支撑。 深圳华强北，以完备的产业链、供应链为支撑，产品得以实现"上午设计、下午打样、次日量产"。无人 机、智能穿戴设备……正是在与市场的密切互动中，产品快速迭代，向着更高技术、更优性能攀登，也 更好满足消费需求。 促进消费既是满足需求的过程，也是创造需求的过程。消费"新新"向荣启示我们，紧盯变化，在变中求 进、进中求新，推动供给及时响应、精准适配、持续升级，才能形成民生改善与经济发展互促共进的良 性循环。 "新"向何方？ 不仅如此。宠物不方便跟着坐飞机，宠物生活馆提供寄养服务；即时配送平台不打烊，人们可以"随时 买年货、品年味"。 有形的年货、无形的服务，消费花样出新里，浓缩着"小家"的热气腾腾，更折射"大家" ...

Core Insights - The ports in China are operating at full capacity during the Lunar New Year, reflecting strong economic activity and a surge in international trade [1][2][3] Port Operations - At Qingdao Port, there has been a significant increase in container ship arrivals, with over 1,000 vessels docking in January and nearly 240 shipping routes connecting to over 700 ports worldwide [3][4] - The port has seen a rise in container throughput, with 8,000 TEU (Twenty-foot Equivalent Units) vessels arriving regularly, indicating a robust demand for exports [2][3] - The operational efficiency at Tianjin Port has improved, with an average vessel stay time reduced by approximately 16% compared to the previous year [8][9] International Trade - The Zhejiang China-Europe Railway Express (Yi Xin Ou) has reported a 13.1% increase in the number of trains dispatched in January, with 346 trains carrying 28,000 TEU, showcasing the growing importance of rail logistics [4][5] - The variety of goods transported via the Yi Xin Ou service has expanded, including automotive engines and imported products like wine and dairy, enhancing domestic market offerings [5] Technological Advancements - The Huanghua Port has implemented fully automated coal unloading processes, achieving significant efficiency gains, with a complete unloading of a 108-car coal train in just 1.5 hours [10][11] - The port is transitioning from traditional operations to smart and green practices, utilizing big data and AI for predictive analytics and optimized scheduling [11] Regional Development - Hunan Province has established a port group to consolidate resources and enhance competitiveness, aiming for a cargo throughput of over 90 million tons by 2025, reflecting a 17% year-on-year growth [7] - The overall cargo throughput in January for Hunan's ports reached 6.54 million tons, with a 4.7% increase, indicating a positive trend in regional port development [7]

本报讯（记者谢伟娜 通讯员张丹）日前，曲周县组织开展电商主播专题培训，全县各乡镇、企业的150 余名主播齐聚一堂，聆听石家庄资深电商专家带来的"重塑直播未来 赋能千万主播"主题授课，为曲周 童车童玩、禽蛋产品等特色好物"云端出圈"注入动能。 （来源：邯郸日报） 转自：邯郸日报 近年来，曲周县将"一品一播"作为推动县域经济高质量发展、激活乡村振兴的重要抓手，构建起"政府 引导+企业主体+院校支撑"的发展模式。目前该县已建成3000余平方米的综合直播基地，配套完善选品 中心、共享直播间、电商学院等设施，通过优化物流网络、开展常态化培训，形成"培训—孵化—扶 持"全链条培育体系。 "我们不仅要让主播'学得会'，更要让他们'用得好、长得快'。"曲周县"一品一播"工作专班办公室主任 李永朝表示，下一步将围绕童车童玩、禽蛋、特色农产品等主导产业定制专属课程，并依托"跨境+商 城+基地+村点"四位一体销售矩阵，为主播搭建实战舞台，推动更多本土主播从"新手"成长为"能手"。 作为曲周县"一品一播"人才培育工程的关键举措，培训紧扣县域电商高质量发展需求，课程设置兼顾理 论深度与实操实效。围绕企业定位、核心价值塑造、主播成长路径 ...

Core Viewpoint - The event "Party Building Leads to Assistance, Silk Consumption in Government Agencies" aims to integrate consumption stimulation with social welfare, rural revitalization, and the development of the private economy, showcasing the responsibility of state-owned enterprises in releasing domestic demand potential [1][4]. Group 1: Event Overview - The event was organized by the Party Branch of the Beijing Branch of People’s Insurance Company of China (PICC) in collaboration with the China National Textile Industry Federation, focusing on the theme of "East Silk West Solid" [1][3]. - It took place on January 20 and 22 at the PICC workplace and the headquarters building, respectively [1]. Group 2: Implementation and Activities - The event emphasized party leadership, led by Secretary Zhu Xiaokun, and involved close cooperation with the China Textile Federation and assisting enterprises to accurately assess employee consumption needs [3]. - A variety of products were showcased, including new Chinese-style clothing, charitable woven goods, silk home textiles, standard down jackets, and specialty agricultural products, utilizing a model of "purchase instead of donation" to effectively implement assistance tasks [3]. Group 3: Outcomes and Future Plans - The event created a vibrant atmosphere, attracting employees from the headquarters and leasing units, indicating strong interest in the showcased products [3]. - It established a solid communication bridge between PICC Beijing Branch and the China National Textile Industry Federation, reaching a consensus on resource sharing and government-enterprise services [3][4]. - Moving forward, PICC Beijing Branch plans to continue promoting consumption assistance work under the guidance of party building, deepening government-enterprise collaboration, and innovating assistance models to support rural revitalization and the private economy [4].

Core Viewpoint - The upcoming Spring Festival is driving a surge in consumer activity across various regions in China, with significant efforts from local governments and businesses to facilitate and enhance the festive shopping experience [1][2] Group 1: Consumer Activity and Events - Various localities are organizing Spring Festival markets and events to cater to consumer demand, including special sales in shopping malls, pedestrian streets, and community parks [1] - The Ministry of Commerce and nine other departments have launched the "2026 'Shop for Spring' Special Activity Plan," which includes a series of initiatives to promote consumption in areas such as food, accommodation, travel, and shopping [1] Group 2: Regional Highlights - In Anhui Huainan, the Spring Festival market is bustling with local specialties like Huainan beef soup and Dagongshan tofu attracting many consumers [1] - The "Taihang Spring City New Year Goods Festival" in Hebei Xingtai offers a local shopping experience for residents [1] - Jiangsu Lianyungang's agricultural fair showcases over 300 local products and features a "cloud shopping" live broadcast [1] - Shandong Leiling's Yellow River Market is also experiencing a lively atmosphere with vendors enjoying good business [1] Group 3: Airport Markets - In Shenyang and Jinan, New Year markets have been set up in airport terminals, featuring over 50 types of local fruits and products, enhancing the travel experience for returning passengers [2] - The interactive experience at these airport markets allows travelers to purchase festive goods conveniently while enjoying the holiday atmosphere [2]

Core Viewpoint - The "乐购新春" (Happy Shopping Spring Festival) initiative aims to stimulate consumer spending during the Spring Festival by organizing various festive activities and promotions across different regions in China, enhancing the overall shopping experience and boosting local economies [6][15]. Group 1: Event Organization and Activities - The "乐购新春" initiative includes a series of activities designed to create a festive atmosphere, such as themed markets, cultural performances, and interactive experiences [6][8][12]. - In Beijing, the "乐购新春" activities feature vibrant decorations and local food markets, attracting consumers to participate in various events [7]. - Guangzhou is introducing innovative experiences like robot calligraphy and themed flower markets to engage consumers in new ways [8]. Group 2: Consumer Engagement and Promotions - Various regions are offering substantial discounts and promotional activities, such as "满减" (discounts based on spending thresholds) and "满赠" (gifts with purchases), to attract shoppers [10][11]. - The Ningbo Second Department Store is implementing a range of promotional strategies, including electronic coupons and prize draws, to enhance consumer participation [10]. - In Fujian's Quanzhou, traditional dining experiences like "流水席" (flowing banquet) are being highlighted to attract both local and visiting consumers [9]. Group 3: Collaboration and Support - Local governments and businesses are collaborating to create a unified approach to promote the "乐购新春" activities, enhancing the overall consumer experience [12][14]. - The initiative includes online and offline integration, with platforms like Douyin (TikTok) facilitating live broadcasts and interactive events to drive foot traffic to physical stores [13]. - The "购在中国，乐在湖北" (Shop in China, Enjoy in Hubei) campaign showcases international products, enhancing the shopping experience for both local and international consumers [14]. Group 4: Market Impact and Future Outlook - The "乐购新春" initiative is expected to create a significant surge in consumer spending at the beginning of 2026, contributing to the overall growth of the retail market [15]. - Data indicates that the retail sales of consumer goods reached over 50 trillion yuan in 2025, with a growth rate of 3.7%, suggesting a positive trend in consumer spending [12].

"家人可以在直播间下单，也可以来线下购物！""欢迎直播间的家人们来迁安会展中心感受浓厚年 味！""家养的跑山溜达鸡，大家快来看、快来买！"活动现场，主播和商贩们的叫卖声此起彼伏，充满 烟火气与消费活力。 （来源：唐山劳动日报） 本报讯 （记者金鹏 通讯员月娟、泽慧、刘学）近日，在迁安市会展中心内，一场以"年味唐山·'迁'寻好 物"为主题的年货大集开市，琳琅满目的特色商品、线上线下联动的便捷购物、丰富多彩的文化体验， 吸引市民们流连忘返。 此次年货大集采用"线上+线下"融合模式，线下市集商品云集，线上则通过抖音、快手等平台开设专属 话题与直播间，打造"云端赶集"新体验，活动吸引了包括部分知名品牌官方直播间、本地主播、新农 人、电商企业等多方力量参与，联动开展直播带货，让全国网友"沉浸式"参与选购。 "搞这个赶大集线上线下活动，我感觉非常好。"市民蔡英杰在展位前仔细挑选着礼品，"这几天正想着 给战友寄些礼品，今天在这里就发现了'迁安六礼'，里面有迁安的纸、酒、布等六种特色产品，我觉得 寄给远方的战友和朋友，他们一定很开心。"此外，活动现场还安排了评剧、舞狮等非遗文化惠民演 出，让市民在置办年货的同时，感受到浓浓的 ...

一支懂经营、善管理的乡村职业经理人队伍，正在给万千村庄带来新气象。他们还有个响亮的称呼 ——"乡村CEO"。 2024年8月，万名乡村职业经理人培养计划（以下简称"培养计划"）由中央农业广播电视学校、中国农 业大学、腾讯公司联合发起，在山东省、湖南省、陕西省、湖北省恩施土家族苗族自治州进行试点， 2025年下半年正式进入全国规范化实施新阶段。 培训回来后，张保权带着村两委干部重新梳理村庄资源，引入第三方公司和村民合作经营，将闲置农房 改造成15个特色民宿小院，引入午后茶叙、公益课堂等创客项目，探索发展康养民宿等业态。 "十五五"规划建议提出，节约集约利用农村集体经营性建设用地，依法盘活用好闲置土地和房屋，分类 保障乡村发展用地。支持发展新型农村集体经济。数据显示，到2023年底，我国有农村集体经济组织98 万个，成员数量9.3亿人，资产达到9.6万亿元。"与发展需求相比，一些地区农村集体经济发展路子偏 窄、形式比较单一，依法依规经营好这些资产，通过产业化运营促进其保值增值的空间依然很大。"中 国人民大学农业与农村发展学院教授孔祥智说。 在陕西，根据部分训前已从事乡村职业经理人工作的学员数据测算，培训后平均带动 ...