Core Insights - Dalian Wanda Holdings is launching a "Good House" product system, emphasizing health and comfort in residential spaces, with a focus on kitchen design as a core functional area [2][3] - The "Good House" concept was included in the government work report for the first time in 2025, prompting various real estate companies to respond with their own product systems [2] - A nationwide customer survey conducted by Dalian Wanda Holdings revealed a shift in consumer preferences from mere size and price to functionality, comfort, and community experience [4] User Demand - The survey collected 3,000 valid samples, indicating a significant increase in demand for soundproofing, waterproofing, and age-friendly designs, particularly in first-tier cities like Beijing and Shanghai [4] - The "Double Diamond Model" was utilized to differentiate between explicit needs and deeper emotional needs of customers, guiding product design and innovation [4][5] - A notable case from the survey highlighted a homeowner creating a "utopian" kitchen space, showcasing the importance of emotional and experiential aspects in residential design [4][5] Product System - The "Good House" product system integrates resources from COFCO Group, focusing on health and well-being, and includes the development of a "Good House Laboratory" set to open in July 2025 [5][6] - The product system is built on the "Active Health" concept, which emphasizes proactive health maintenance across various dimensions, including psychological and environmental health [6] - Dalian Wanda Holdings has developed nine lifestyle modules to cater to different emotional needs, moving away from traditional functional zoning in residential design [7] Dream Kitchen - The "Dream Kitchen" is a key component of the "Good House" product system, leveraging research from COFCO's nutrition health institute and partnerships with technology providers [10][11] - It features multi-functional social spaces and optimized operational layouts to enhance user interaction and cooking efficiency [11] - The kitchen design incorporates health tracking systems that provide personalized dietary recommendations based on user health goals [11][12] Community Scene Design - Community scene design focuses on providing high-quality services and experiences within residential areas, emphasizing the importance of immediate value presentation [8] - Dalian Wanda Holdings aims to extend indoor living experiences to outdoor community spaces, enhancing overall lifestyle quality [7][8] Product Lines - Dalian Wanda Holdings operates two main product lines: the "One Number" products for first-tier cities and the "Joy Series" products for cities like Shenzhen and Xi'an [9] - The integration of COFCO's food supply chain with the "Dream Kitchen" has led to high customer engagement and repeat purchases of food products [12]