Core Insights - The "Double 11" shopping festival has officially started, with various platforms promoting it as the "best deal of the year," yet many consumers report that prices are not significantly lower than before [2][4] - There is a notable trend of prices being raised before the event, leading to consumer frustration as discounts do not reflect genuine savings [2][3] - The competitive market environment and complex promotional rules have led to a situation where businesses manipulate original prices to maintain profit margins while trying to attract consumers [3][5] Group 1 - The phenomenon of raising prices before discounts is not new, but this year's situation has particularly upset consumers due to the contrast with previous government subsidies that created lower price expectations [2][3] - The intricate promotional strategies, including various discounts and rebates, have confused consumers, making it difficult for them to perceive real value [3][5] - Social media reactions indicate a growing discontent among consumers, with many expressing skepticism about the value of participating in "Double 11" [3][4] Group 2 - The platforms that facilitate these sales have a responsibility to implement stricter price monitoring systems to prevent misleading promotional practices [3][5] - The long-term sustainability of the "Double 11" festival is in question as consumer trust diminishes and participation declines [4][5] - A shift towards consumer-centric reforms rather than just innovative promotional tactics is necessary for the future success of the event [5]