Core Insights - The "Double 11" shopping festival has officially started, with various platforms promoting it as the "best deal of the year," yet many consumers report that prices are not significantly lower than before [2][4] - There is a notable trend of prices being raised before the event, leading to consumer frustration as discounts do not reflect genuine savings [2][3] - The competitive market environment and complex promotional rules have led to a situation where businesses manipulate original prices to maintain profit margins while trying to attract consumers [3][5] Group 1 - The phenomenon of raising prices before discounts is not new, but this year's situation has particularly upset consumers due to the contrast with previous government subsidies that created lower price expectations [2][3] - The intricate promotional strategies, including various discounts and rebates, have confused consumers, making it difficult for them to perceive real value [3][5] - Social media reactions indicate a growing discontent among consumers, with many expressing skepticism about the value of participating in "Double 11" [3][4] Group 2 - The platforms that facilitate these sales have a responsibility to implement stricter price monitoring systems to prevent misleading promotional practices [3][5] - The long-term sustainability of the "Double 11" festival is in question as consumer trust diminishes and participation declines [4][5] - A shift towards consumer-centric reforms rather than just innovative promotional tactics is necessary for the future success of the event [5]

Core Viewpoint - The "Double 11" shopping festival has seen a shift in consumer sentiment, with many feeling that prices are not as favorable as advertised, leading to a potential credibility crisis for the event and the platforms involved [1][3]. Group 1: Price Dynamics - Consumers report that despite receiving significant discounts and coupons, the actual prices of products during "Double 11" are often higher than previous prices, indicating a manipulation of pricing strategies [1][2]. - Instances of price inflation prior to the event are noted, with products like a chicken rising from 238 yuan to 278 yuan before being discounted to 236 yuan, resulting in minimal actual savings for consumers [1]. Group 2: Consumer Experience - The complexity of promotional rules and pricing strategies has left consumers confused, as they struggle to navigate discounts that seem less appealing than in previous years [2]. - Social media reflects a growing discontent among consumers, with many expressing that "Double 11" has become a game of price manipulation rather than genuine savings [2][3]. Group 3: Platform Responsibility - Platforms are urged to take responsibility for monitoring historical prices and preventing deceptive promotional practices, as they have the capability to implement stricter regulations [2]. - The need for platforms to innovate in a way that prioritizes consumer trust over short-term profits is emphasized, suggesting that a focus on genuine value could restore consumer confidence [3].