Core Insights - The article highlights the growing trend of home renovation and improvement during the "Double Eleven" shopping season, indicating a shift in consumer behavior towards enhancing living spaces [1] Group 1: Event Overview - The "Double Eleven Heartfelt Home Renewal" event is taking place from October 25 to November 23, featuring five shopping malls in Beijing, each offering unique activities to attract customers [1] - The event aims to promote the concept of "Comfort UP" through various in-store experiences, allowing customers to engage with products directly [1] Group 2: Consumer Experience - The Beijing Global Home 1 Store is introducing a "Ten-Year Appointment" gift for customers who sign in, emphasizing the importance of in-store experiences [1] - Customers can physically interact with products, such as feeling the texture of solid wood furniture, testing the resilience of sofa cushions, and experiencing the comfort of mattresses [1]