Core Viewpoint - The "Double 11" shopping festival has seen a shift in consumer sentiment, with many feeling that prices are not as favorable as advertised, leading to a potential credibility crisis for the event and the platforms involved [1][3]. Group 1: Price Dynamics - Consumers report that despite receiving significant discounts and coupons, the actual prices of products during "Double 11" are often higher than previous prices, indicating a manipulation of pricing strategies [1][2]. - Instances of price inflation prior to the event are noted, with products like a chicken rising from 238 yuan to 278 yuan before being discounted to 236 yuan, resulting in minimal actual savings for consumers [1]. Group 2: Consumer Experience - The complexity of promotional rules and pricing strategies has left consumers confused, as they struggle to navigate discounts that seem less appealing than in previous years [2]. - Social media reflects a growing discontent among consumers, with many expressing that "Double 11" has become a game of price manipulation rather than genuine savings [2][3]. Group 3: Platform Responsibility - Platforms are urged to take responsibility for monitoring historical prices and preventing deceptive promotional practices, as they have the capability to implement stricter regulations [2]. - The need for platforms to innovate in a way that prioritizes consumer trust over short-term profits is emphasized, suggesting that a focus on genuine value could restore consumer confidence [3].