Core Insights - Xiaohongshu e-commerce officially announced its "Xiaohongshu Market Annual Shopping Carnival" strategy, with the highly anticipated Double 11 event scheduled from October 11 to November 11 [1] - The event aims to enhance sales for merchants with a core focus on "better goods sell better," supported by three key upgrades: focus on key products, category policy tilt, and live streaming tool iteration [1] - Xiaohongshu has allocated significant platform subsidies in the billions to support this initiative, marking a strategic investment in enhancing merchant visibility and competitiveness [1] Summary by Categories - **Event Details** - The Double 11 shopping event will take place from October 11 to November 11 [1] - Merchant recruitment for the event began on September 15 [1] - **Strategic Upgrades** - Introduction of a "key product" channel exposure mechanism for the first time during the Double 11 event [1] - Selected products will be featured in a "limited-time subsidy" fixed channel, gaining substantial traffic support across all scenarios [1] - The platform's additional subsidies will enhance price competitiveness for featured products [1]