Core Viewpoint - Douyin Mall is launching a campaign for the Year of the Horse, focusing on non-heritage products and promoting a message of self-acceptance and relaxation, contrasting traditional New Year marketing themes [1] Group 1: Campaign Overview - The campaign features a slogan "放自己一马" (Let Yourself Go), which resonates with the emotional needs of young people seeking relaxation in a high-pressure environment [1] - The initiative aims to combine holiday blessings with self-care, breaking away from conventional New Year marketing expressions [1] Group 2: Cultural and Marketing Strategy - The campaign emphasizes the search for non-heritage products, linking the New Year celebration with cultural heritage [1] - Non-heritage products carry a cultural value of "thousand-year inheritance," differentiating them from typical holiday merchandise [1] - Douyin Mall's promotion of these products fulfills a social responsibility in cultural dissemination while enhancing the brand's emotional appeal and user affinity [1]