Group 1: Industry Overview - The first Peony Flower Competition in Heze concluded successfully, showcasing over a thousand works from more than a hundred floral enterprises, highlighting Heze's position as the largest fresh-cut peony production base in China [2][3] - Heze's peony planting area has exceeded 50,000 acres, with an annual production of over 120 million stems, accounting for more than 60% of the national market share and exporting to over 20 countries [2][4] Group 2: Industry Development - The peony industry in Heze transitioned from scattered planting to a more organized and robust model, with government support leading to significant growth in cooperative membership and standardized planting areas [3][4] - The annual sales volume of fresh-cut peonies reached 120 million stems in 2024, solidifying Heze's reputation as the "Hometown of Chinese Peony" [4] Group 3: Technological Innovations - Heze farmers and researchers have successfully extended the peony flowering period through advanced technology, allowing for supply from February to May, thus capturing key market opportunities [5][6] - The implementation of cold chain logistics has significantly improved the freshness and delivery speed of peonies, with a dedicated air freight service enabling next-day delivery to major cities [10][11] Group 4: E-commerce and Marketing Strategies - E-commerce and live streaming have become vital sales channels for Heze peonies, with innovative marketing strategies leading to increased visibility and sales [7][8] - The sales performance during key shopping events, such as the "5·20" festival, demonstrated the effectiveness of online platforms, with sales surpassing 200,000 orders [9] Group 5: Logistics and Distribution - Heze has developed a comprehensive logistics network, including air, rail, and road transport, ensuring efficient distribution of peonies across the country [12] - The collaboration with logistics giants like SF Express and JD.com has established specialized cold chain transportation, maintaining optimal conditions for flower freshness during transit [11][12]