Core Insights - Douyin E-commerce released the 2025 Peony Consumption Report, highlighting the sales performance and consumer preferences for fresh-cut peonies during the current season [1] - The platform's initiative "National Color Heze, Peony Rhythm of the East" aimed to meet the growing demand for flowers, featuring discounted peony varieties from Heze, Shandong, and implementing cold chain logistics for direct delivery from the origin [1][4] - The report indicates a significant increase in peony sales, with transaction volume up 54% and order volume up 40% from April 1 to May 13 [4] Sales Performance - Over 10,000 videos related to "Heze Peony" were posted on Douyin, accumulating over 22.75 million views and 66.38 million topic reads [1] - The peony season saw participation from over 4,500 Douyin creators promoting Heze peonies [4] - The platform organized training sessions for merchants to enhance their sales strategies, resulting in a surge in business for several peony vendors [6] Consumer Trends - Key consumer demographics for peony purchases include white-collar workers, middle-class individuals, mothers, and the "post-95" generation, with the latter showing a staggering 365% increase in order volume [8] - Major cities such as Shanghai, Beijing, Chengdu, Hangzhou, and Shenzhen are leading in peony purchases, with Shanghai consumers making the highest number of orders [10] Popular Varieties - The report identifies six popular peony varieties during the season: Blue Fuji, Blue Dream, Phoenix Feather Falling Pool, Baizila, Girl Makeup, and Hawaiian Coral [11] Economic Impact - The fresh flower economy is recognized as a significant driver for rural revitalization and local economic development, with Douyin E-commerce committed to building reliable sales channels for quality agricultural products [14]

Group 1: Industry Overview - The first Peony Flower Competition in Heze concluded successfully, showcasing over a thousand works from more than a hundred floral enterprises, highlighting Heze's position as the largest fresh-cut peony production base in China [2][3] - Heze's peony planting area has exceeded 50,000 acres, with an annual production of over 120 million stems, accounting for more than 60% of the national market share and exporting to over 20 countries [2][4] Group 2: Industry Development - The peony industry in Heze transitioned from scattered planting to a more organized and robust model, with government support leading to significant growth in cooperative membership and standardized planting areas [3][4] - The annual sales volume of fresh-cut peonies reached 120 million stems in 2024, solidifying Heze's reputation as the "Hometown of Chinese Peony" [4] Group 3: Technological Innovations - Heze farmers and researchers have successfully extended the peony flowering period through advanced technology, allowing for supply from February to May, thus capturing key market opportunities [5][6] - The implementation of cold chain logistics has significantly improved the freshness and delivery speed of peonies, with a dedicated air freight service enabling next-day delivery to major cities [10][11] Group 4: E-commerce and Marketing Strategies - E-commerce and live streaming have become vital sales channels for Heze peonies, with innovative marketing strategies leading to increased visibility and sales [7][8] - The sales performance during key shopping events, such as the "5·20" festival, demonstrated the effectiveness of online platforms, with sales surpassing 200,000 orders [9] Group 5: Logistics and Distribution - Heze has developed a comprehensive logistics network, including air, rail, and road transport, ensuring efficient distribution of peonies across the country [12] - The collaboration with logistics giants like SF Express and JD.com has established specialized cold chain transportation, maintaining optimal conditions for flower freshness during transit [11][12]

Core Insights - Heze, known as the "Capital of Peony," is transitioning to showcase peonies and tree peonies, with a market share of over 60% in fresh-cut peony flowers, selling 120 million stems annually [2][3] Industry Overview - The fresh-cut peony flower market in Heze is characterized by a stable supply period from March 20 to May 20, allowing for alignment with key consumption periods such as the May Day holiday and weddings [2][3] - The average daily sales volume of fresh-cut peonies in Heze is over 400,000 stems, generating daily sales revenue between 1.5 million yuan and 3 million yuan [2][3] Production Capacity - Heze has the largest fresh-cut peony flower base in China, covering 1,200 acres with a modern cold storage capacity of 39,000 cubic meters, producing over 10 million stems annually [2][3] - The city has invested significantly in the cultivation and research of peonies, with over 600 varieties cultivated, and more than 90% of the 50,000 acres of peony cultivation dedicated to fresh-cut flower production [3][4] Cultural Integration and Tourism - Heze is developing five peony viewing routes that integrate local cultural elements, enhancing the tourism experience by connecting various attractions [4] - The upcoming 2025 Heze Peony Festival will feature a range of activities, promoting cultural tourism and showcasing the unique charm of Heze's peony culture [4]

Core Points - The launch of the "Heze-Ezhou" all-cargo flight marks a significant development in the transportation of fresh peony flowers from Heze, enhancing market competitiveness and ensuring freshness [1][2] - Heze is the largest peony cultivation base in China, with over 600 varieties and an annual sales volume of 120 million stems, accounting for over 60% of the national market share [2] - The Boeing 737 aircraft used for this route has a maximum payload of approximately 14 tons, which is nearly four times the belly cargo capacity of previous passenger flights [2][3] Summary by Sections Transportation Efficiency - The new flight allows for transportation completion within 1.5 hours, significantly improving the freshness and timeliness of flower delivery [2] - The customized transportation plan includes a "temperature-controlled cargo hold" and "priority transfer," facilitating rapid market access for Heze's peony flowers [2] Economic Impact - The flight is expected to support the development of the aviation industry in Heze and contribute to the establishment of a hub economy [2] - Heze Airport aims to enhance its role as an important airport in the Shandong region by improving facilities and strengthening cargo organization [3]

Core Viewpoint - The launch of the all-cargo flower flight from Heze to Ezhou by SF Airlines significantly enhances the logistics capabilities for Heze's peony flower industry, reducing transportation time and increasing market competitiveness [2][4] Group 1: Flight and Logistics Details - The new flight reduces the transportation time for fresh-cut peonies to under 1.5 hours, leveraging the hub function of the Ezhou cargo airport [2] - The flight, operated by a Boeing 737, has a maximum payload of approximately 14 tons and is scheduled to run 7 times a week [4] - The customized transportation plan includes a "temperature-controlled cargo hold" and priority transfer services, facilitating rapid access to domestic and international markets for Heze's peonies [4] Group 2: Economic Impact - The new service is expected to increase the income of local flower farmers by over 100 million yuan annually, extending the blooming period of peonies by 30% [2] - Heze is the largest peony cultivation base in China, with over 600 varieties and more than 50,000 acres dedicated to fresh-cut flower production, accounting for over 60% of the national sales [4] Group 3: Strategic Development - The launch of the flight marks a significant step in providing better and more convenient air services for local enterprises, contributing to the development of aviation logistics tailored to local industries [4] - Heze Airport aims to strengthen cooperation with various parties to enhance infrastructure and ensure stable and efficient flight operations, supporting the construction of a strong transportation network in Shandong [4]