Workflow
电商直播
icon
Search documents
这么近,那么美,你穿的羽绒服,可能来自河北 | 瓣瓣同心
Bei Jing Qing Nian Bao· 2025-11-24 06:54
"当地最低气温可能低至零下几十摄氏度,这批发往东欧的服装需使用耐低温拉链。"在河北省沧州市沧 县沧东经济开发区宏耐达拉链公司检测中心,工程师正对一条拉链开展测试、商讨。两天后,检测报告 显示,经零下40℃冷冻的金属拉链,反复拉动十余次,链齿仍咬合紧密、顺滑无卡顿。拿到报告的服装 厂老板长舒一口气:"经此检测,我们这批出口东欧的羽绒服再也不怕拉链冻裂了。" 类似场景每天都在沧东经济开发区上演,对园区服装企业而言,辅料市场近在咫尺,拉链等配件采买检 测可在园区内完成,物流点也设于工厂附近。围绕服装生产,沧东经济开发区已构建涵盖服装设计、原 辅料供应、生产加工、批发零售、商贸物流的全产业链,成为京津冀区域发展的经济新引擎。 新厂房宽敞舒适 沧县服装服饰产业2017年全链条承接自北京,主要集聚于沧东经济开发区明珠国际服装生态新城。作为 京津冀轻工业疏解核心承载区,这里已吸引200余家北京服装企业落户,年产值突破130亿元。 全链聚合 赋能产销高效联动 沧州沧东经济开发区茗朗服饰工厂内,工人们正熟练裁剪、缝制精品女装。裁剪区域,自动裁床与自动 铺布机相连,一名工人通过电脑设定程序后,机器迅速将布料裁剪成设计形状。 沧州 ...
(乡村行·看振兴)连农学校里的新晋“网红”:400名乡土人才开启助农计划
Zhong Guo Xin Wen Wang· 2025-11-12 08:10
Core Viewpoint - The establishment of the "Lian Nong School" in Inner Mongolia aims to train local talents in live streaming to promote agricultural products, with 400 participants enrolled in the program within two months [1][3]. Group 1: Training and Development - The "Lian Nong School" has launched a training program for local talents, focusing on live streaming skills to assist farmers in selling their products [1][4]. - The school has successfully trained 400 individuals, forming a "Live Streaming Assistance Team" in Ulanhad Town, which includes local leaders and community members [7]. - The curriculum combines theoretical knowledge with practical operations, covering key aspects such as short video creation, account management, and live streaming sales [8]. Group 2: Success Stories - Yang Jing, a participant who previously owned a nail salon, transitioned to agricultural product sales through live streaming, achieving sales of 10,000 yuan in her first live session [3][4]. - The "Live Streaming Assistance Team" has conducted over 20 live streaming events, generating sales exceeding 50,000 yuan for various agricultural products [8]. Group 3: Future Goals - The school aims to establish a comprehensive e-commerce live streaming base in Sanhe Village, targeting the cultivation of over 150 active rural live streamers within two years, with a goal of generating over 20 million yuan in local agricultural and cultural tourism sales annually [5][8].
潍坊昌乐:“宝石之都”的产业新路
Sou Hu Cai Jing· 2025-11-10 13:14
Core Insights - Changle County has leveraged its unique sapphire resources and gold jewelry processing capabilities to establish itself as a significant player in the global market, earning the title of "City of Gems" [1][12] - The region's sapphire mining history dates back over 50 years, with significant discoveries leading to the identification of a large sapphire deposit covering 450 square kilometers, containing billions of carats [3][12] - The local industry has evolved from sapphire processing to a comprehensive jewelry manufacturing ecosystem, focusing on high-quality and intelligent production methods [5][12] Industry Development - Changle County has developed a specialized industrial cluster centered around sapphire and gold processing, with over 560 jewelry processing entities and nearly 5,000 employees, producing over 10 million carats of gemstones and 100 million pieces of jewelry annually [12] - The Dream Gold Jewelry Group has successfully mastered the production of spring clasps, breaking foreign monopolies and setting international standards, which has allowed them to expand into overseas markets [7] - E-commerce has been identified as a key driver for industry transformation, with over 890 e-commerce businesses established in the region, significantly increasing sales and customer reach [10][12] Technological Advancements - The local industry has made significant strides in technology, particularly in the production of high-precision jewelry components, which were previously reliant on imports [5][7] - The introduction of live-streaming e-commerce has enhanced consumer engagement and sales, with platforms like Taobao and Douyin being utilized to showcase products effectively [8][10] Market Position - Changle County has been recognized as a national and provincial leader in the jewelry industry, with its market being awarded for its strong industrial clustering and influence [12]
平陆运河风物志 | 且借盐梨饷故里
Guang Xi Ri Bao· 2025-11-09 02:04
Core Insights - The article highlights the cultural and economic significance of salt-preserved sand pears in Shuangfeng Village, which has a history of over 200 years in pear cultivation and preservation techniques [5][6]. Industry Overview - Shuangfeng Village is recognized as the origin of sand pear cultivation, with over 3,000 acres dedicated to pear farming, and nearly every household involved in the production of salt-preserved sand pears [5]. - The village has seen a transformation in its production methods, moving from bulk sales to refined packaging, which has significantly increased the marketability of the product [6]. Economic Impact - The salt-preserved sand pears have become a profitable venture for the villagers, with prices for a jar ranging from 30 to 40 yuan, and the potential for increased income through e-commerce and direct sales [4][6]. - The introduction of e-commerce has allowed local producers to reach a broader market, with one family selling over 50,000 kilograms of preserved pears in a year [6]. Future Prospects - There are plans for further development of the industry, including grafting improvements and the potential introduction of new products like dried pears and pear jam, which would extend the product line [7]. - The construction of nearby infrastructure, such as the Pinglu Canal and a pumped storage power station, is expected to enhance tourism and economic opportunities for the village in the coming years [7].
晋城古村“新生”记
Core Insights - The article highlights the revitalization of tourism in the villages of Shangzhuang and Zhongzhuang in Yangcheng County, Jin City, through the connection of water systems and coordinated development efforts [4][5][7]. Group 1: Tourism Development - The villages previously faced limitations in tourism development due to lack of coordination and environmental issues, which affected the overall competitiveness of regional tourism [3][4]. - The connection of water systems has allowed for complementary development, with Shangzhuang focusing on educational tourism and Zhongzhuang developing unique homestays, avoiding redundant construction [5][6]. Group 2: Cultural Heritage and E-commerce - In Baofu Village, the rich cultural heritage is being leveraged for tourism, with initiatives to utilize old courtyards for generating income during off-peak seasons [8]. - The village has established an e-commerce live streaming industry park, transforming idle courtyards into live streaming venues, which has attracted local and external businesses [9][10]. Group 3: Community Engagement and Future Prospects - The community is increasingly engaged in tourism and cultural activities, with villagers showing interest in opportunities created by local tourism development [10]. - The article suggests that these changes are just the beginning, with expectations for more vibrant stories and developments in the future [10].
独创小艺识图搜索、“开直播”上线,鸿蒙版抖音实现全链路体验闭环
Cai Fu Zai Xian· 2025-10-31 09:04
Core Insights - The launch of the live streaming feature on the HarmonyOS version of Douyin coincides with the shopping frenzy of Double Eleven, enhancing the platform's e-commerce capabilities and user engagement [1][5] - The HarmonyOS Douyin app has surpassed 22 million installations, indicating rapid growth and user adoption [1] Feature Enhancements - The new live streaming feature includes a variety of tools and services, such as a "Live Assistant" for desktop, to support users throughout the live streaming process [5][7] - Users can customize their live stream with options for cover images, content types, visibility settings, and pre-add products, making it easier for both sales and personal branding [7] User Interaction and Experience - The platform has introduced "Xiaoyi Image Search," allowing users to select images and instantly find related Douyin videos and content, streamlining the search process [3][8] - Enhanced interaction features during live streams include beauty filters, special effects, and audience engagement tools, creating a more immersive experience [7][8] Comprehensive Updates - Recent updates to the HarmonyOS Douyin app include improved search capabilities, efficient communication tools, and enhanced user experience features, creating a seamless journey from browsing to live streaming [8] - The platform aims to provide a full-cycle experience for users, from content consumption to creation and live broadcasting, positioning itself as a key player in the e-commerce and entertainment sectors [8]
地摊“长”成商贸城,物流之都名不虚传
Qi Lu Wan Bao· 2025-10-23 14:49
Core Insights - The article highlights the transformation of Linyi from a remote area into a major market cluster and logistics hub in China, known for its vibrant trade and commerce [1][10]. Group 1: Historical Development - The initial market in Linyi began as a small gathering in the 1960s, evolving into a bustling marketplace by the 1980s with the establishment of the "Xijiao Dapeng" [2][3]. - The government encouraged private investment in market development, leading to the creation of specialized wholesale markets, which proliferated throughout the region [3][4]. - By the 1990s, Linyi's market had expanded significantly, with many vendors transitioning from street stalls to formal retail spaces [4][5]. Group 2: Logistics Evolution - The logistics sector in Linyi began to take shape in the 1990s, with individuals like Hua Shuyong pioneering logistics services to support the growing market [5][6]. - Linyi was later recognized as "China's Logistics Capital" by the China Transportation Association, reflecting its significant role in the logistics industry [6]. Group 3: Modern Challenges and Adaptations - By the early 2000s, increased competition from similar markets led to a decline in Linyi's trading volume, prompting a shift towards modern logistics and e-commerce solutions [7][8]. - The establishment of e-commerce hubs, such as "Hongrenli," has revitalized traditional businesses, allowing them to adapt to the digital marketplace [8]. Group 4: Future Prospects - Linyi is focusing on international expansion, with initiatives to build overseas warehouses and enhance global supply chain capabilities [10]. - The local government is promoting the development of local products to increase exports, aiming for a significant rise in international trade [10][11]. - The spirit of innovation and resilience among Linyi's entrepreneurs continues to drive the market's evolution, with a new generation poised to take the lead [11].
抖音电商双11阶段数据:店播销售额破亿商家数同比增900%
Xin Lang Ke Ji· 2025-10-22 14:05
责任编辑:何俊熹 抖音电商数据还显示,销售额破亿元的商品数量同比增长240%,超过10万个商品的直播销售额同比增 长300%。值得关注的是,在达人带货中,粉丝量在100万以下的中小达人贡献超过80%的带货销售额, 成为推动商品销售的中坚力量。 新浪科技讯 10月22日晚间消息,抖音电商发布双11大促阶段性数据。数据展示,10月9日至10月19日, 抖音电商平台上超过4.1万商家的直播销售额同比增长500%,店播销售额破亿元的商家数量同比增长 900%,销售额破千万元的店铺直播间数量同比增长200%。 ...
“中华葫芦第一村”是如何炼成的
经济观察报· 2025-10-16 11:47
Core Viewpoint - The article highlights the transformation of Luozhuang Village into a leading hub for gourd production in China, driven by the return of young people and the development of a robust gourd industry that now accounts for over 70% of the national market share in gourds [1][4]. Group 1: Gourd Industry Development - Luozhuang Village, known as "China's Gourd Capital," has seen significant infrastructure improvements, with many new two-story buildings and shops dedicated to gourd-related businesses [3][4]. - The village's gourd production has a rich history, dating back to the Han Dynasty for cultivation and the Song Dynasty for processing techniques, with the gourd carving recognized as a national intangible cultural heritage [4][10]. - The annual Gourd Cultural and Arts Festival attracts thousands of buyers, with last year's event generating a transaction volume of 290 million yuan over four days [5]. Group 2: Economic Impact - Gourd cultivation is highly profitable, with farmers earning at least 20,000 yuan per mu, compared to only a few thousand yuan for other crops like garlic [5][11]. - The gourd industry in Tangyi Town, where Luozhuang is located, generates an annual comprehensive economic benefit of 1.8 billion yuan [41]. Group 3: Innovation and Market Trends - The introduction of new gourd varieties, such as the "Tianjin Mouth" gourd, has led to a significant increase in the number of gourd types available, enhancing market competitiveness [18][20]. - The village has embraced modern marketing strategies, with over 400 online stores and a shift towards live-streaming sales on platforms like Douyin and Kuaishou, moving away from traditional e-commerce [33][34]. Group 4: Cultural and Creative Products - There is a growing trend of creating innovative gourd products aimed at younger consumers, including unique designs and creative items that appeal to modern tastes [27][28]. - The integration of traditional craftsmanship with contemporary design has attracted a diverse customer base, including those interested in both traditional and modern gourd art [42].
“从头假到脚”的美女主播,被全网喊话“赶快消失”
Hu Xiu· 2025-10-16 07:00
Core Points - The rise of AI-generated digital hosts in the fashion live-streaming industry has led to concerns about authenticity and consumer trust [4][21][32] - Consumers are increasingly frustrated with the disconnect between live-streamed presentations and the actual products received, exacerbated by the use of virtual hosts [5][36][56] Group 1: AI Hosts in Fashion Live-Streaming - AI-generated digital hosts have infiltrated fashion live-streaming, raising questions about the authenticity of the shopping experience [4][21] - Many well-known fashion brands have adopted virtual hosts, often without consumers noticing the subtle indications of AI involvement [22][24] - The ability of AI hosts to operate continuously without breaks makes them appealing to brands seeking to maximize live-streaming hours [26][27] Group 2: Consumer Experience and Expectations - Consumers expect a realistic shopping experience akin to physical stores, where live hosts provide detailed product insights and personal interactions [38][52] - The lack of genuine interaction and emotional connection from AI hosts leads to dissatisfaction among consumers who value the human touch in shopping [57] - Many consumers feel that the introduction of AI hosts has diminished the quality of product representation, making it harder to find satisfactory clothing [36][56] Group 3: Economic Implications for Brands - The cost-effectiveness of AI hosts is significant, with reports indicating that AI-generated content can reduce visual content production costs by over 90% [48] - AI hosts can generate substantial sales, achieving up to 70% of the sales volume of human hosts while costing less than 10% of their expenses [28][30] - The shift towards AI in live-streaming reflects a broader trend in the fashion industry towards efficiency and cost reduction, often at the expense of consumer experience [55]