日前，阳西县委党校联合新墟镇举办电商直播培训班，旨在促进农文旅融合发展，带动当地增收致富。 接下来，阳西县委党校将持续加强教育培训工作，进一步巩固和深化跨层级、多领域、协同联动的教育培训新模式，不断提升基层党员干部的专业技能和带 富能力，推动更多党员干部在推广特色资源、促进农文旅融合中发挥带头作用。 南方+记者 赫鹏翀 据了解，培训班立足于新墟镇的镇域发展状况，传授能够满足党员干部实际需求的电商直播知识，采用"理论讲解+实操演练"相结合的方式，围绕短视频创 作、直播流程策划、带货技巧、平台规则等实用内容展开。 培训班上，学员们认真聆听、积极互动，现场学习氛围浓厚，他们将所学知识转化为实践行动，将成为宣传家乡的代言人。通过此次培训，新墟镇本土特色 农产品将更好地开展线上推广，进一步扩展销售渠道，也让新墟乡村美景与传统文化、传统技艺走进更多人的视野中，为当地农文旅发展打开"线上大门"。 ...

（原标题：21现场｜"这里的流量像自来水！"中国小伙在肯尼亚掀带货狂潮） 21世纪经济报道记者郑青亭 内罗毕、北京报道 飞机低空掠过内罗毕的天际，舷窗外映入眼帘的仍是一片空旷的平原与稀疏原野——这片土地，每年7 月至9月，承载着国际游客对于野生动物大迁徙的想象。然而，就在这份原始宁静的边缘，一场电商浪 潮正汹涌而来，推动这个昔日的"草原之国"进入数字时代。 中国创业者在这片蓝海嗅到了商机。"我们第一次尝试就发现，这里社交媒体的流量像自来水一样！"26 岁的西北小伙子辛忠寰在内罗毕边说边展示着他的直播视频。在视频中，他和一位当地主播上演着"和 老板讨价还价"的剧情，直播界面滚动着接连不断的弹幕和下单提示，这一来自中国的戏剧性剧情式直 播在东非引起了极大的反响。 "这些视频甚至能传到其他非洲国家，有的随便一拍就能有2万多的点赞，下面的回复还有阿拉伯语，说 明早就火出肯尼亚了（注：肯尼亚官方语言是斯瓦西里语）。"他告诉21世纪经济报道记者，直播在非 洲还算是刚刚兴起的业态，如今单场观众约在5万人上下，最高在线人数可在1000人左右，且直播间的 转化率颇为可观。 他说，直播彻底让这家开在中国城内曾经无人问津的服装店火 ...

21世纪经济报道记者郑青亭 内罗毕、北京报道 飞机低空掠过内罗毕的天际，舷窗外映入眼帘的仍是一片空旷的平原与稀疏原野——这片土地，每年7 月至9月，承载着国际游客对于野生动物大迁徙的想象。然而，就在这份原始宁静的边缘，一场电商浪 潮正汹涌而来，推动这个昔日的"草原之国"进入数字时代。 中国创业者在这片蓝海嗅到了商机。"我们第一次尝试就发现，这里社交媒体的流量像自来水一样！"26 岁的西北小伙子辛忠寰在内罗毕边说边展示着他的直播视频。在视频中，他和一位当地主播上演着"和 老板讨价还价"的剧情，直播界面滚动着接连不断的弹幕和下单提示，这一来自中国的戏剧性剧情式直 播在东非引起了极大的反响。 电商直播让中国城内的服装店一炮而红 谈起在非洲试水电商直播的缘由，辛忠寰表示，这实际上是一个颇为无奈的选择。 去年底，他意外接触到了一批来自广州的SHEIN衣服，让他萌生出做服装生意的念头，于是与朋友在中 国城租下了一个800平方米的店面。但没有想到的是，当地居民鲜少踏入中国城——他们觉得这里吃饭 动辄1000先令，消费偏高，望而却步。 面对这冷清的局面，他就跟合作伙伴商量，"要不试试直播带货？"怀着试试看的想法，他们先是在 ...

Core Viewpoint - The stock of Oriental Selection surged over 14% at one point and is currently up over 11% following the company's statement addressing rumors about its commission rates and management [1] Group 1: Company Response - Oriental Selection issued a statement clarifying that rumors regarding Zhou Chenggang are purely false [1] - The company refuted claims that its commission rate has been consistently over 30%, stating that the actual average commission rate is below 20% [1] - In response to the misinformation, the company has initiated legal action and will pursue the matter thoroughly [1]

Core Insights - Chaozhou has been awarded the title of "World Capital of Gastronomy" by UNESCO in 2023, highlighting its rich culinary heritage and unique seafood preparation techniques [2][3] - The region's seafood industry is thriving, with a focus on both deep-sea fishing and nearshore aquaculture, contributing significantly to local and global markets [3][4] Industry Overview - The total aquatic product output in Raoping County is projected to reach 204,700 tons in 2024, with an estimated value of approximately 5.897 billion yuan [4] - Raoping County is recognized as one of the top fishing counties in China, with a marine area of 533 square kilometers, making it ideal for aquaculture, particularly for oysters and sea bass [3][4] Aquaculture and Market Trends - The establishment of a provincial-level flower bass breeding facility with an investment of 80 million yuan aims to enhance local aquaculture capabilities, filling a gap in Guangdong's fish seed industry [4] - Local aquaculture companies are adopting a "company + base + professional farmers" model, benefiting over 4,000 agricultural cooperative households [5] - The integration of "marine ranching + e-commerce" is being explored, creating a full-chain system that allows fresh seafood to reach consumers directly, improving pricing and sales volume [5]

一根网线连接田埂与市场，一场直播架起乡村与城市的桥梁。在阳江市江城区城西街道第一埒村，昔日 的传统村落正借着电商直播的东风，让小小的斗鱼游向全国，蹚出了一条"特色产业+电商直播"的乡村 振兴新路子。 直播间实现"鱼跃龙门" 走进第一埒村电商创意园的直播间，年轻主播正举着手机展示水族箱里灵动的斗鱼："大家看这尾奥火 斗鱼，尾鳍展开像燃烧的火苗，现在下单当天发货，包活到家！"屏幕上订单不断跳动，这样的场景每 天都在这里上演。 生态与经济"双赢棋局" 第一埒村的斗鱼不仅是"致富鱼"，更成了"生态卫士"。今年基孔肯雅热等蚊媒传染病防控期间，村里响 应生物防治号召，先后在全街道范围投放5万尾斗鱼捕食蚊子幼虫，还驰援佛山市顺德区万尾斗鱼构筑 生态防线。"养斗鱼就像乡村发展，既要好环境，也要持续供氧。"市人大代表、第一埒村党总支部书 记、村委会主任朱远超的比喻道出其中深意——村里通过电商收益反哺生态整治，修复河道2.3公里， 结合抗日战争遗址培育城郊休闲产业，建成的红色绿美小公园、福地园休闲园等，既美化环境，又成为 网红打卡地，实现"卖鱼"与"卖景"双增收。 全链条赋能"斗鱼密码" 产业兴旺离不开体系支撑。第一埒村摸索"红 ...

Core Viewpoint - The traditional craft of Xuan paper making in Jingxian, Anhui, has been preserved and modernized, showcasing its cultural significance and economic potential through various initiatives, including tourism and e-commerce [1][4][6]. Group 1: Traditional Craft and Production - The Xuan paper production process is intricate, involving over 108 steps and requiring raw materials like Qingtan bark and Shatian rice straw, with a total production time of up to six or seven years for high-quality paper [2][3]. - Jingxian has a robust Xuan paper industry with over 530 enterprises, including five large-scale companies, producing approximately 350 tons of Xuan paper and 20,000 tons of painting paper annually, achieving a market share of about 60% in China [3]. Group 2: Cultural Tourism Integration - The Jingxian Xuan Paper Market, a key cultural tourism project, spans around 40,000 square meters and has attracted approximately 36,000 visitors in 2023, offering interactive experiences in traditional paper-making [4][5]. - The Xuan Paper Town, initiated in 2017, aims to blend traditional culture with modern tourism, hosting events like the "Cultural Week" in 2024, which is expected to attract a significant number of visitors and generate substantial revenue [5]. Group 3: E-commerce and Digital Marketing - The rise of e-commerce and live streaming has transformed the sales landscape for Xuan paper, with businesses like Heyi Wenfang reporting revenues of over 24 million yuan in 2024, leveraging online platforms to reach a broader audience [6][7]. - Jingxian has implemented policies to support e-commerce development, including financial incentives and training programs, resulting in a thriving digital marketplace with over 1,300 e-commerce entities and annual sales of approximately 500 million yuan in the cultural products sector [7].

Core Viewpoint - The article highlights the transformation of the beauty wholesale market in Wuhan's Han Zheng Street, emphasizing the search for new business models and value amidst significant changes in the beauty industry ecosystem [2][5]. Group 1: Current Market Dynamics - The wholesale market has traditionally handled the "dirty work" of the beauty retail chain, acting as a crucial link between brands, distributors, and manufacturers while facing challenges like gray market operations [4]. - Currently, the wholesale market serves as both a "reservoir" and a "transit station," addressing issues of overproduction and mismatched market demand by providing new distribution channels for unsold goods [5]. - The majority of wholesale businesses now focus on domestic beauty brands, with 90% of products being domestic, as international brands struggle to maintain profitability [5][8]. Group 2: Shifts in Business Models - Wholesale operators are increasingly targeting second- and third-tier brands, which offer stable quality and a well-controlled pricing system, ensuring product authenticity and reasonable profits across the supply chain [9]. - Some wholesalers are strategically transforming their operations by initiating joint procurement of popular and trending products to enhance price competitiveness and customer loyalty [9]. - The rise of live-streaming commerce has shifted the core clientele of wholesalers from traditional cosmetic stores to more flexible supply chain partners like live-streaming hosts, allowing for real-time inventory adjustments and "zero inventory operations" [11]. Group 3: Changes in Retail Relationships - Traditional cosmetic stores are distancing themselves from wholesale channels, opting for direct procurement from brands or agents to ensure product quality and service support [14]. - The shift towards online procurement is evident, with many retailers reducing their reliance on wholesale markets, even for popular consumer goods [14]. - The transformation of the wholesale model is exemplified by the Linyi wholesale market, which has adopted a dual business model of e-commerce live streaming and offline wholesale [16]. Group 4: Future Outlook and Policy Support - The article notes that the traditional wholesale market is undergoing profound changes, with the need for adaptation to survive in a competitive landscape where profit margins are shrinking due to increased price transparency from e-commerce and community group buying [21]. - The Chinese government's action plan aims to enhance the quality of the wholesale and retail sectors by promoting innovation, digital transformation, and the integration of domestic and international trade [24][25]. - The article concludes that while the golden age of traditional wholesale markets has passed, new opportunities are emerging for those willing to adapt to the evolving market landscape [25].

Core Insights - The article highlights the innovative approach of a company named "域骉电商直播孵化基地" in transforming the jewelry industry through e-commerce and live streaming, led by entrepreneur Li Shuai [1][4] Group 1: Company Overview - The "域骉电商直播孵化基地" serves as a one-stop e-commerce service platform aimed at facilitating the digital transformation of the jewelry industry [1][4] - The company is located in Guangzhou's Huayin International Jewelry Market, which is recognized as China's largest jewelry distribution center, benefiting from a mature supply chain and diverse product offerings [2][4] Group 2: Business Model and Strategy - Initially, the company faced skepticism regarding live streaming as a sales method, but through immersive live broadcasts, it demonstrated significant sales potential, attracting attention from other merchants [2][3] - To adapt to market demand, the company shifted from a reactive to a proactive approach by signing on imitators and providing training on live streaming and e-commerce operations [3][4] Group 3: Social Responsibility and Community Engagement - Li Shuai, as a representative of the local community, emphasizes the importance of social responsibility, actively participating in various charitable activities and community service projects [5][6] - The company has contributed to local infrastructure projects and supported vulnerable groups, such as providing financial assistance to workers in distress [6][8] Group 4: Future Aspirations - The company aims to continue expanding its influence in the jewelry sector while exploring new verticals such as clothing accessories and health products, leveraging its successful transformation model [12]

Core Viewpoint - The traditional liquor distribution model in China is facing significant challenges, with high inventory levels and declining profits, prompting companies to seek new business strategies and self-branded products to adapt to changing market conditions [1][2][3]. Group 1: Industry Challenges - Overall consumption during the Spring Festival was below expectations, leading to higher-than-expected inventory levels, which will impact shipment volumes in the following months [1]. - The era of easy profits from high-end liquor sales is ending, with companies now needing to sell significantly more volume to achieve the same profit margins [2]. - 79.31% of liquor distribution companies view price inversion as the primary factor eroding operating profits and affecting growth [2]. Group 2: Shift to Self-Branded Products - Companies are moving away from relying solely on high-margin name-brand liquors and are now focusing on developing their own brands to create sustainable competitive advantages [3][4]. - The liquor industry is witnessing a consensus on seeking new profit models, with companies like JiuXian Group launching new products aimed at becoming well-known brands in the mid-price range [3]. - 1919 is transitioning its profit model from "name-brand price difference" to "strategic brand-driven," with sales of its strategic brand products expected to reach 600 million yuan this year [3]. Group 3: New Business Models - The liquor retail sector is evolving to combine offline experiences with online sales, emphasizing the importance of enhancing product categories to meet social and lifestyle needs [5][6]. - 1919 is implementing a "restaurant + liquor" strategy, integrating retail with dining experiences to create a stronger consumer engagement [5]. - The growth of e-commerce and live streaming is becoming crucial, with companies like JiuXian Group seeing significant revenue from live streaming sales, which have become a major growth driver [6].