Core Viewpoint - The Y2Y Brand Youth Festival and the 2025 Autumn Collection Competition were launched, featuring the Sanjin Watermelon Frost brand, which aims to engage Generation Z in promoting throat health through creative initiatives [1][3]. Group 1: Event Launch and Brand Engagement - The Y2Y Brand Youth Festival was held in Beijing, gathering industry leaders, academic experts, and award-winning students to celebrate youth creativity [1]. - Sanjin Watermelon Frost introduced its key products, including Watermelon Frost Throat Lozenges in both box and tin packaging, and Watermelon Frost Throat Tablets, to inspire youth and promote throat health [1][3]. Group 2: Creative Competition - A nationwide creative competition was launched, inviting college students to participate under the theme "Be the Throat Health Representative" with a focus on throat health and the brand's products [3]. - The competition includes four categories: print advertising, short videos, planning proposals, and comprehensive design, encouraging students to develop innovative solutions for throat health issues [3]. Group 3: Teacher's Day Initiative - A special initiative was introduced to honor teachers, recruiting creative and responsible "Throat Health Representatives" from universities to express gratitude through innovative projects [7]. - This initiative aims to foster a culture of appreciation among students while providing thoughtful gifts to teachers, enhancing the bond between students and educators [7]. Group 4: Youth Interaction and Brand Promotion - The event saw enthusiastic participation from students, who engaged with the brand's products, showcasing their creativity and support for throat health [9]. - The brand's products were highlighted as essential for maintaining vocal health, resonating with the youth's desire for creative expression [9][17].