Core Viewpoint - The Y2Y Brand Youth Festival and the 2025 Autumn Collection Competition were launched, featuring the Sanjin Watermelon Frost brand, which aims to engage Generation Z in promoting throat health through creative initiatives [1][3]. Group 1: Event Launch and Brand Engagement - The Y2Y Brand Youth Festival was held in Beijing, gathering industry leaders, academic experts, and award-winning students to celebrate youth creativity [1]. - Sanjin Watermelon Frost introduced its key products, including Watermelon Frost Throat Lozenges in both box and tin packaging, and Watermelon Frost Throat Tablets, to inspire youth and promote throat health [1][3]. Group 2: Creative Competition - A nationwide creative competition was launched, inviting college students to participate under the theme "Be the Throat Health Representative" with a focus on throat health and the brand's products [3]. - The competition includes four categories: print advertising, short videos, planning proposals, and comprehensive design, encouraging students to develop innovative solutions for throat health issues [3]. Group 3: Teacher's Day Initiative - A special initiative was introduced to honor teachers, recruiting creative and responsible "Throat Health Representatives" from universities to express gratitude through innovative projects [7]. - This initiative aims to foster a culture of appreciation among students while providing thoughtful gifts to teachers, enhancing the bond between students and educators [7]. Group 4: Youth Interaction and Brand Promotion - The event saw enthusiastic participation from students, who engaged with the brand's products, showcasing their creativity and support for throat health [9]. - The brand's products were highlighted as essential for maintaining vocal health, resonating with the youth's desire for creative expression [9][17].

Core Insights - The event "Youth Gala of the 2025 Autumn Creative Competition" was successfully held at Beijing Broadcasting Hotel, focusing on the theme of "Protecting Throat Health" and resonating deeply with the youth [1] - The brand Sanjin Watermelon Frost emphasizes its commitment to throat health and invites college students nationwide to participate in a creative competition that aligns brand values with youth culture [3] Group 1: Event Overview - The competition featured eight creative categories including graphic design, short videos, and event planning, resulting in over 13,000 high-quality creative submissions [5] - The event showcased a brand interaction area where products like Watermelon Frost throat lozenges were displayed, highlighting their effectiveness for various throat health needs [12][15] Group 2: Creative Contributions - The grand prize was awarded to a video project from Nanchang Vocational University, which creatively conveyed the brand's message of throat health through an engaging narrative [19] - The competition encouraged students to explore the connection between brand values and youth lifestyles, fostering innovative ideas that reflect the brand's heritage and mission [26] Group 3: Brand Engagement - The brand's interactive exhibition attracted significant attention, allowing students to engage with the products and understand the brand's commitment to health and well-being [15] - Media coverage highlighted the importance of understanding youth insights for brand communication, emphasizing the need for tailored content that resonates with young audiences [27] Group 4: Future Directions - Sanjin Watermelon Frost aims to continue its focus on the youth market, leveraging creativity and humanistic values to enhance brand relevance among younger generations [29]