Core Viewpoint - The recent revival of the "Three Sheep" live streaming hosts has shown mixed results, with significant audience engagement but limited sales performance, reflecting broader challenges in the live commerce industry. Group 1: Revival of "Three Sheep" Hosts - Multiple hosts from "Three Sheep," including Jiao Mei, Lao K, and Zui Ge, resumed live streaming on the evening of the 15th [1] - Zui Ge's live stream attracted over 100,000 viewers, indicating strong interest [2] - The live stream received 2.078 million likes, showcasing high engagement [3] Group 2: Sales Performance - The three hosts sold products from "Xiao Yang Zhen Xuan," the self-operated store of "Three Sheep," but only streamed for one hour [5][6] - Sales figures were modest, with Lao K selling between 1,000 to 2,500 items, generating sales of 25,000 to 50,000 yuan [8] - Jiao Mei's sales ranged from 7,500 to 10,000 items, with revenue between 100,000 to 250,000 yuan [9] - Zui Ge peaked at 109,000 viewers, selling 10,000 to 25,000 items, resulting in sales of 250,000 to 500,000 yuan [10] Group 3: Industry Context and Challenges - The "Three Sheep" incident, involving a failed product launch, led to a suspension of their accounts on Douyin [10] - The live commerce industry has faced a downturn, with major hosts transitioning away from the platform and companies like Dongfang Zhenxuan and Jiaoge Friends reporting profit declines [17][26] - The reliance on top hosts is being questioned, as the industry shifts towards a model driven by product reputation rather than celebrity endorsement [24][25] Group 4: Future Directions - The industry may see a shift towards mid-tier hosts with strong reputations, as the era of top-tier hosts fades [24] - Companies are exploring international markets as a potential avenue for growth, although this may only provide temporary relief [28][30] - The transition from influencer-driven models to reputation-driven approaches is expected to continue, impacting the overall landscape of live commerce [26][30]