古镇游

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端午假期“不贵不挤” 民俗古镇游热度大涨
Zhong Guo Jing Ying Bao· 2025-05-22 04:25
Group 1 - The Dragon Boat Festival is expected to be a "not expensive and not crowded" holiday, positioned between the May Day holiday and the upcoming summer vacation [1] - The travel market for the Dragon Boat Festival is characterized by short trips, an increase in folk experiences, and a focus on seasonal cuisine [1][2] - Domestic local and nearby travel is predicted to dominate the travel trends, accounting for 50% of the overall travel volume [2] Group 2 - Popular travel routes for the Dragon Boat Festival are concentrated in city clusters such as Beijing-Tianjin-Hebei, Sichuan-Chongqing, and the Pearl River Delta [2] - Major destinations for hotel bookings during the holiday include Beijing, Nanjing, Hangzhou, Shanghai, Chengdu, and Qingdao [2] - Hotel prices in several cities are expected to remain below 300 yuan for comfortable (3-star) accommodations, maintaining off-season pricing [2] Group 3 - The international flight ticket prices are expected to rise significantly after the Dragon Boat Festival, with an average increase of nearly 20% on the first day of the national college entrance examination [3] - There is a high-value travel window for outbound tourism between the Dragon Boat Festival and the college entrance examination [3] Group 4 - Folk tourism experiences related to traditional activities such as dragon boat racing and zongzi making are gaining popularity, with a 270% increase in related search volume [4] - The top ten popular folk tourism destinations include Chengdu, Hangzhou, and Suzhou, among others [4] Group 5 - The Dragon Boat Festival has seen a surge in tourism orders, with bookings in Foshan increasing by 167% and hotel orders by 145% [6] - Traditional cultural and intangible heritage projects are attracting more visitors, with ticket sales for performances in Shaanxi increasing by 1260% [6] Group 6 - The expansion of high-speed rail networks has allowed more travelers to access local delicacies, enhancing the cultural experience during traditional festivals [7] - The Dragon Boat Festival is evolving to meet deeper consumer expectations for cultural tourism, with various activities and experiences being offered [7]