川观新闻记者 卢星宇 阆中古城春节期间举行"春节老人赐福"等民俗活动。 达州市突出科技民俗盛宴，渠县"科技盛景，庙会新元"国风庙会融合无人机光影秀、AI机器人互动秀、直升机低空巡景与庙会马戏团，打造沉浸式科技民俗 体验。成都市围绕"九天开出一成都·万户千门入画图——到成都街头走一走"主题，持续开展130余场次主题活动，营造活力满满的新春氛围。 "跟着美食游四川——川味合家欢·传统九大碗接力推介"活动现场。 绵阳市梓潼县二洞村举办的"九大碗"活动，将川味新春与非遗体验完美融合。这场以"跟着美食游四川——川味合家欢·传统九大碗接力推介"为主题的活 动，通过传统"坝坝宴"串联起团圆年味与非遗魅力。现场，狮灯、龙灯等民俗展演轮番登场，两百余桌团圆宴热闹开席。活动创新采用"线下体验+线上直 播"双线模式，全方位展现梓潼乡土年味与非遗技艺。酥饼、梓潼木刻年画等十余项非遗技艺集中展示，村集体经济优质农产品同步亮相，吸引千余名游 客、群众围坐百桌宴，共品地道川味"九大碗"，共享团圆时光。 2月16日，2026年春节假期第二天。除夕阖家团圆之日，全省文旅市场热度延续，近郊游、民俗游、文化体验游，探亲访友、购物等活动成为主流。截 ...

新华财经北京2月2日电（记者丁雅雯、吴慧珺）南下揭阳看英歌、西行自贡赏彩灯、漫步歙县寻古 韵……今年春节，越来越多居民不再局限于返乡团圆，而是选择与家人奔赴"宝藏小城"，在鲜活的民俗 场景中，重温记忆里的热闹与温情。 业内专家指出，这波"反向过年"的新潮流，折射出我国旅游消费正从传统的景点观光，向注重文化认同 与情感共鸣的深度体验转型。预计今年旅游消费有望延续"稳中向好、结构升级"的态势。 "反向"寻年味，小城年俗受追捧 "今年春节我们计划全家'南下'前往广东揭阳，感受国家级非物质文化遗产'英歌舞'的魅力。"来自安徽 的李女士一家，是今年"反向过年"大军中的一员。 今年春节，越来越多居民不再局限于返乡团圆，而是选择与家人共赴小城市"追寻年味"。不少"小而 美"的目的地，正凭借独特的民俗文化与地道的生活气息，成为春节出行的新热点。 美团旅行数据显示，2026年春运期间，"异地过年"的车票、机票预订量相比去年同期增长明显。受"英 歌舞"等非遗项目带动，春节期间前往广东揭阳的机票预订量较去年同期翻倍增长。 同程旅行的报告指出，今年春节"请5休15"的灵活拼假方式，进一步释放了出游需求。年猪文化节等特 色民俗活动，显 ...

Core Insights - The Mid-Autumn Festival in Guangdong's Jieyang has become a significant cultural event, attracting tourists to experience traditional customs like the tower-burning ceremony, which has evolved from a local entertainment activity to a major tourist attraction [1][4][6] Tourism Growth - During the National Day holiday from October 1 to 8, Jieyang received 1.8177 million visitors, a 10.15% increase compared to the previous year, with overnight visitors increasing by 33.66% to 775,200 [2][6] - The rise in tourism is attributed to the unique local customs and the growing interest among young people in experiencing local cultures rather than just visiting popular tourist spots [6][7] Cultural Activities - The tower-burning ceremony involves extensive preparation, with local villagers constructing brick towers and organizing various cultural performances, enhancing the festive atmosphere [3][6] - This year, Jieyang organized 89 intangible cultural heritage activities during the holiday, showcasing local traditions like the Yingge dance, lion dance, and Chao opera, providing immersive cultural experiences for visitors [6][7] Infrastructure and Recognition - The renovation of Jieyang's ancient city was completed before the holiday, featuring a historical cultural district that hosted a variety of cultural events, attracting over 500,000 visitors in the first five days of the holiday [7] - Jieyang's recognition as a tourist destination is increasing, with significant growth in flight searches and passenger services, marking it as one of the cities with the highest increase in domestic flight searches during the holiday [7]

Group 1 - The summer tourism accommodation demand shows differentiation, with county-level homestay orders increasing by 76.5% year-on-year [1] - Popular historical and cultural cities during the summer include Beijing, Xi'an, Nanjing, Hangzhou, and Luoyang [1] - Emerging travel destinations include Pingtan in Fujian, Antu in Jilin, Changli in Hebei, Yangshuo in Guangxi, Nanao in Guangdong, and Jiuzhaigou in Sichuan [1] Group 2 - Safety, cost-effectiveness, and convenient transportation are key concerns for consumers regarding hotel and homestay options during summer travel [2] - Didi Chuxing launched multiple promotional activities in 81 cities to meet the surge in travel demand, including a "one order gets two vouchers" campaign [2] - The popularity of the Jiangsu Province City Football League ("Su Super") has significantly boosted homestay orders in cities like Nanjing, Suzhou, and Xuzhou, with growth rates exceeding 50% [2]

Group 1 - The core idea of the articles highlights the vibrant tourism activities during the Dragon Boat Festival, particularly focusing on family-oriented experiences and cultural engagement [1][2][3] - The report from Ctrip indicates that family-oriented trips have become the primary choice for travelers during the Dragon Boat Festival, with nearly 90% of the top 50 scenic spots being family-friendly, and family bookings accounting for 25% of total travel orders [1] - Zhengzhou's tourism market shows significant growth, with hotel bookings increasing by 13% year-on-year, and the city ranking among the top ten in ticket sales growth nationally, indicating strong market dynamics [3] Group 2 - The Dragon Boat Festival has seen a trend towards water-based activities, with nearly half of the top ten popular scenic spots being water parks, reflecting a preference for summer activities [2] - Cultural tourism is emphasized, with places like Kaifeng leveraging historical and cultural heritage to attract visitors, including the recreation of ancient dragon boat races using modern AI technology [4] - Rural tourism is gaining traction, with many families opting for countryside experiences, participating in traditional activities like making rice dumplings and enjoying the tranquility away from urban life [5]

Core Insights - The report highlights a significant increase in travel consumption during the Dragon Boat Festival, driven by the overlap with International Children's Day, leading to a surge in family-oriented travel products and accommodations [1][3] Group 1: Travel Trends - Domestic and international flight prices saw a decline during the Dragon Boat Festival, with domestic flight prices dropping over 20% on the first day of the holiday [1] - The booking volume for outbound connecting flights increased by nearly 20% year-on-year, outpacing the overall growth rate of outbound flight bookings by 5 percentage points [1] - The analysis indicates that travelers opting for connecting flights tend to have longer travel periods, higher price sensitivity, and are primarily from non-first-tier cities [1] Group 2: Accommodation Preferences - There was an 80% year-on-year increase in bookings for family group travel products during the holiday, with a more than 200% increase in bookings for family-themed hotel rooms [3] - High-star hotels and boutique accommodations saw a notable rise in demand, particularly in first-tier cities like Shenzhen, Beijing, Shanghai, and Guangzhou [3] - Local and surrounding hotel stays in Suzhou experienced a 31% year-on-year increase in occupancy, indicating a trend towards "staycations" [3] Group 3: Cultural and Recreational Activities - The popularity of non-heritage markets surged, with related content visits increasing by over 300% during the holiday [4] - Theme parks and water parks saw significant booking increases, with theme park ticket bookings up 127% and water park ticket bookings up 165% year-on-year [4] - Popular theme parks included Beijing Universal Resort, Shanghai Disneyland, and Zhuhai Chimelong Ocean Kingdom, reflecting strong consumer interest in recreational activities [4]

Core Viewpoint - The article highlights the resurgence of traditional cultural tourism during the Dragon Boat Festival, emphasizing the growth in interest and participation in folk activities, which is driving new consumption momentum in the tourism industry [2][4]. Group 1: Tourism Trends - The Dragon Boat Festival has seen a significant increase in folk tourism, with searches related to "dragon boat" and "zongzi" rising by 270% on Tongcheng Travel's platform [2][4]. - Popular destinations include Foshan, Guangdong, and Jiaxing, Zhejiang, which are closely associated with dragon boat races and zongzi culture [2][5]. - Foshan's dragon boat cultural festival has attracted many tourists, with hotel bookings increasing by 75% during the festival period [6]. Group 2: Policy Support - Guangdong has introduced a comprehensive policy package with 87 measures to promote high-quality development in the cultural industry, targeting various sectors including film, performing arts, and gaming [3]. - Other regions such as Beijing, Yunnan, Jiangsu, and Xinjiang have also launched initiatives to support cultural tourism development [3]. Group 3: Market Dynamics - The overall pricing for travel during the Dragon Boat Festival is relatively affordable, with many three-star hotels priced below 300 yuan [8]. - Flight prices have decreased significantly post the May Day holiday, with expected minor increases during the Dragon Boat Festival [8][9]. - There is a growing trend in high-end tourism, with special train services offering immersive cultural experiences at premium prices [9][10]. Group 4: Rural Tourism Growth - The rural tourism market is emerging as a new economic growth point, with Gansu province reporting a 10.16% increase in rural tourism visits in Q1 2025 [10]. - Local governments are recognizing tourism as a vital industry, with plans to develop trillion-yuan level tourism sectors [10].

Group 1 - The Dragon Boat Festival is expected to be a "not expensive and not crowded" holiday, positioned between the May Day holiday and the upcoming summer vacation [1] - The travel market for the Dragon Boat Festival is characterized by short trips, an increase in folk experiences, and a focus on seasonal cuisine [1][2] - Domestic local and nearby travel is predicted to dominate the travel trends, accounting for 50% of the overall travel volume [2] Group 2 - Popular travel routes for the Dragon Boat Festival are concentrated in city clusters such as Beijing-Tianjin-Hebei, Sichuan-Chongqing, and the Pearl River Delta [2] - Major destinations for hotel bookings during the holiday include Beijing, Nanjing, Hangzhou, Shanghai, Chengdu, and Qingdao [2] - Hotel prices in several cities are expected to remain below 300 yuan for comfortable (3-star) accommodations, maintaining off-season pricing [2] Group 3 - The international flight ticket prices are expected to rise significantly after the Dragon Boat Festival, with an average increase of nearly 20% on the first day of the national college entrance examination [3] - There is a high-value travel window for outbound tourism between the Dragon Boat Festival and the college entrance examination [3] Group 4 - Folk tourism experiences related to traditional activities such as dragon boat racing and zongzi making are gaining popularity, with a 270% increase in related search volume [4] - The top ten popular folk tourism destinations include Chengdu, Hangzhou, and Suzhou, among others [4] Group 5 - The Dragon Boat Festival has seen a surge in tourism orders, with bookings in Foshan increasing by 167% and hotel orders by 145% [6] - Traditional cultural and intangible heritage projects are attracting more visitors, with ticket sales for performances in Shaanxi increasing by 1260% [6] Group 6 - The expansion of high-speed rail networks has allowed more travelers to access local delicacies, enhancing the cultural experience during traditional festivals [7] - The Dragon Boat Festival is evolving to meet deeper consumer expectations for cultural tourism, with various activities and experiences being offered [7]

Core Insights - The "Duanwu" holiday is expected to be a "not expensive and not crowded" period due to its proximity to the "May Day" holiday, with a focus on short-distance travel options [1][2] - Popular travel destinations during the "Duanwu" holiday include major cities such as Beijing, Nanjing, and Shanghai, with hotel prices remaining stable compared to the off-season [1] - Cultural experiences, particularly related to traditional customs, are highlighted as key attractions for the holiday, with significant increases in search interest for related keywords [1][2] Travel Trends - The "2-hour high-speed rail circle" remains the preferred choice for travelers, with routes like Beijing-Qinhuangdao and Hangzhou-Ningbo being particularly popular [1] - Flight prices for the holiday are competitive, with discounts available for routes from Hangzhou to major cities like Beijing and Shenzhen [2] - There is a notable increase in train ticket reservations and hotel bookings for destinations known for local cuisine, indicating a shift towards culinary tourism [2] Cultural and Culinary Focus - Traditional food experiences are emerging as a new driving force for travel during the "Duanwu" holiday, with significant growth in ticket reservations to food-centric destinations [2] - The expansion of high-speed rail networks is enabling more travelers to access local delicacies directly from their origins, enhancing the appeal of cultural tourism [2] - The holiday is seen as an opportunity for traditional festivals to meet deeper consumer expectations for cultural and tourism experiences [2]

Core Insights - The Dragon Boat Festival is expected to be a "not expensive and not crowded" short holiday, with a focus on short-distance travel, cultural experiences, and seasonal cuisine driving the tourism market [1][2] Group 1: Travel Trends - The travel market during the Dragon Boat Festival is characterized by short-distance trips, primarily due to its timing between the "May Day" holiday and the summer vacation, as well as its proximity to the college entrance examination [1] - Popular travel destinations include Beijing, Nanjing, Hangzhou, Shanghai, Chengdu, Qingdao, Fuzhou, Yili, Changsha, and Chongqing [1] - High-speed rail travel within a 2-hour radius remains the main choice for travelers, with popular routes including Beijing-Qinhuangdao, Chengdu-Leshan, Hangzhou-Ningbo, and Shanghai-Jiaxing [1] Group 2: Pricing and Accommodation - Comfortable (3-star) hotel prices in multiple cities are below 300 yuan, with cities like Shantou, Kaifeng, Zibo, Luoyang, Changzhou, Xuzhou, and Liuzhou maintaining prices comparable to the off-season [1] - The increase in train ticket bookings and hotel reservations is notable, with over a 30% year-on-year growth in hotel bookings driven by seasonal food attractions [1] Group 3: Cultural and Culinary Experiences - The search volume for keywords related to the Dragon Boat Festival, such as "Dragon Boat" and "Zongzi," has increased by 220% compared to the previous month, while searches for "ancient towns" rose by 150% [2] - The expansion of high-speed rail networks has allowed more travelers to reach food origin locations, enhancing the cultural experience and increasing the appeal of related scenic spots [2] - Traditional Chinese festivals are evolving to meet deeper consumer expectations for cultural and tourism experiences [2]