Core Viewpoint - JD.com has launched its fresh beverage brand "Qixian Coffee," aiming to provide a healthier and fresher coffee experience using only fresh milk [1] Group 1: Product Offering - Qixian Coffee emphasizes the use of fresh milk, avoiding creamers and non-dairy products, and aims to enhance both nutritional value and taste [2] - The selected high-calcium fresh milk contains 4.0 grams of protein and 130 milligrams of calcium per 100 milliliters, sourced from a premium dairy farm in Ulanqab [2] - Signature products include fresh milk lattes and have received positive feedback from consumers [2] Group 2: Market Expansion - Qixian Coffee is expanding steadily, opening 3 to 5 new stores weekly, with plans to cover major districts in Beijing by the end of the year [4] - The brand is collaborating with other coffee brands for product development and supply chain synergy, including a partnership with MINI-CO for new product offerings [4] - Qixian Coffee is actively recruiting various venue partners, including supermarkets, restaurants, and hotels, to broaden its market presence [4]