七鲜咖啡

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京东还想卖咖啡
3 6 Ke· 2025-09-26 09:53
京东正在加快探索线下「自营」的边界。 在餐饮制作平台「七鲜小厨」开业两个月后,京东又跨界到咖啡赛道,开始下场卖咖啡。 该模式的内核是「借力打力」,尽量以轻资产化模式完成快速扩张的目标。 比如在七鲜小厨业务中,餐饮商家或者厨师以「菜品合伙人」的方式入局,提供菜品配方并参与研发,以帮助京东解决餐饮生意最关键的一环——口味。而 在门店布局上,通过与锦江酒店等建立合作关系,利用对方已有的加工制作空间,可以更快完成门店铺设。 而在七鲜咖啡的合伙人招募中,商超、酒店、写字楼等拥有「门店」和「人力」的物业方成为首选,场地要求使用面积约在10平方米以内且符合现制饮品营 业需求。京东方面则负责提供咖啡机、咖啡原材料和具体运营,在产品上主打品质低价,在模式上主打外卖和自取。 京东秒送平台数据显示,率先开业的七鲜咖啡北京长保大厦店,线上订单数已超过4000单,补贴后椰青美式6.18元、茉莉花拿铁7.18元,基本能比瑞幸便宜 20%-30%。 这种「店中店」模式不算新鲜。2022年5月,连锁便利店便利蜂曾在门店内推出精品咖啡和新茶饮品牌「不眠海」,主打性价比。不过去年以来,「不眠 海」进入全面收缩阶段。 库迪咖啡去年也曾推出「店中店 ...
茶咖日报|星巴克海外店员被指辱骂广东消费者,公司回应:已解雇
Guan Cha Zhe Wang· 2025-09-25 12:08
Group 1: Starbucks Incident - A Starbucks employee in Malaysia was accused of insulting a customer, leading to public outrage [1] - The employee has been terminated, and Starbucks issued an apology through its official overseas account [1] - The incident highlights the importance of respect in customer service, as emphasized by the franchise owner, Success Food Group [1] Group 2: JD's Seven Fresh Coffee - JD is launching a low-cost coffee brand, Seven Fresh Coffee, aiming to enter the affordable coffee market with products priced under 10 yuan [2] - The company is recruiting business partners under a light-asset model, where partners provide the location and initial investment while JD manages operations [2] - A unique revenue-sharing mechanism allows partners to earn 5% of each coffee sale, with additional incentives for using their own staff [2][3] Group 3: 7 Fen Tian's Frozen Mango Controversy - The fruit tea brand 7 Fen Tian has been accused of using frozen mangoes with a shelf life of 24 months in its drinks [4] - Customer service confirmed the use of frozen mangoes but did not clarify why fresh mangoes were not used despite their availability [4] Group 4: Tea Baidao Management Change - Sichuan Tea Baidao announced a change in its joint company secretary, with Li Zhongcheng resigning and Zou Xinglong taking over [5][6] - Zou Xinglong brings over 14 years of experience in company secretarial and legal fields, enhancing the company's governance and investor relations [6]
果然财评|花300万买了20公斤咖啡豆,买的究竟是什么?
Qi Lu Wan Bao· 2025-08-11 06:37
Core Insights - JD.com made headlines by purchasing 20 kilograms of top-quality coffee beans from the renowned Emerald Estate for over 3 million RMB at the "Best of Panama" auction, highlighting the significance of quality and scarcity in the premium coffee market [3][4] - The acquisition serves as an entry ticket into the high-end coffee market, where JD.com has already invested over 100 million RMB to support premium coffee brands and enhance its product offerings [4] - This move strengthens JD.com's supply chain influence and brand presence in the coffee industry, allowing for better procurement of quality coffee beans and enhancing its market competitiveness [4][5] Group 1: Quality and Scarcity - The GN-01 coffee beans purchased by JD.com scored 97 points at the BOP competition, the highest score for sun-dried Geisha coffee in the event's history, emphasizing their exceptional quality [3] - The limited availability of only 20 kilograms of these beans further underscores their rarity and desirability among coffee enthusiasts [3] Group 2: Market Positioning - JD.com aims to cater to the growing demand for high-quality coffee as consumer preferences shift towards premium products, positioning itself as a leader in the high-end coffee segment [4] - The company has established partnerships with various premium coffee brands and is focused on creating a differentiated product line to enhance its brand image in the competitive coffee market [4] Group 3: Supply Chain and Brand Influence - By securing a valuable supply of premium coffee beans, JD.com enhances its bargaining power in the coffee supply chain, ensuring consistent quality for its products [4] - The high-profile purchase has significantly increased JD.com's visibility and credibility in the coffee sector, potentially translating into higher consumer trust and sales for its coffee offerings [5][6] Group 4: Competitive Landscape - The closure of stores by brands like Peet's Coffee and Starbucks' strategic shifts in China indicate a challenging environment for premium coffee brands, highlighting the need for effective operational strategies [6] - The evolving dynamics in the coffee market suggest that opportunities may lie at the intersection of extreme quality and efficient operations, which JD.com is strategically targeting [6]
餐饮、潮玩及家电行业周报-20250810
Haitong Securities International· 2025-08-10 13:33
Investment Rating - The report assigns an "Outperform" rating to multiple companies including Pop Mart, Anta Sports, China Feihe, and Haidilao, while Budweiser APAC is rated "Neutral" [1]. Core Insights - The report highlights significant growth in the food and beverage sector, with companies like Guoquan and Yum China reporting substantial revenue increases. Guoquan's revenue for the first half of 2025 reached 3.24 billion RMB, a year-on-year increase of 21.6%, while Yum China's revenue was 5.77 billion USD, up 2% year-on-year [2][6]. - The designer toys sector is experiencing expansion, with Pop Mart opening its largest flagship store in Thailand, indicating strong brand presence and market penetration [2]. - The home appliance sector is also showing positive trends, with companies like Ecovacs and Dun'an Environment reporting significant stock performance increases of 10.7% and 8.1% respectively [3][7]. Summary by Category Food & Beverage Sector - Key performers include Guming (+8.2%) and Xiaocaiyuan (+7.3%), while underperformers include Yum China (-2.1%) and Green Tea Group (-2.4%) [3][7]. - Guoquan's interim results show a net profit of 190 million RMB, a remarkable increase of 122.5% year-on-year [2]. Designer Toys Sector - Pop Mart's stock increased by 14.3%, reflecting strong market performance, while Miniso also saw an 8.5% increase [3][7]. - The announcement of Time Youth Group as Miniso's global brand ambassadors is expected to enhance brand visibility [2]. Home Appliance Sector - Ecovacs and Dun'an Environment are leading with stock increases of 10.7% and 8.1% respectively, indicating robust market demand [3][7]. - The overall performance of the home appliance sector remains strong, with various companies reporting positive growth trends [2].
百胜中国公布第二季度财报;百福控股拟出售遇见小面1.71%股权
Sou Hu Cai Jing· 2025-08-07 02:03
Group 1 - Yum China reported strong Q2 performance with record operating profit and revenue, achieving a 14% year-on-year increase in operating profit and a total revenue of $2.8 billion, up 4% year-on-year [2] - The company added 336 new stores in Q2, bringing the total to 16,978, with KFC accounting for 12,238 and Pizza Hut for 3,864 [2] - CEO Joey Wat emphasized the competitive nature of the Chinese market and stated that the company will not engage in "buying sales" strategies [2] Group 2 - Baifu Holdings announced the sale of a 1.71% stake in Guangzhou Yujian Xiaomian for 48 million yuan, reducing its ownership from approximately 17.16% to 15.46% [3] - The transaction was completed on August 5, 2025, and the target company will continue to be accounted for as an associate [3] Group 3 - Meituan launched a support plan for small and medium-sized merchants, aiming to provide financial assistance to over 100,000 small restaurants by the end of the year, with individual support up to 50,000 yuan [6] - The Beijing Catering Industry Association issued a call to resist "involutionary" competition, highlighting its negative impact on market order and sustainable development [8]
外卖大战下,肯德基客单价提升丨消费参考
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-07 01:04
Group 1: Company Performance - KFC and Pizza Hut's operator, Yum China, reported a 4% year-on-year revenue increase to $2.787 billion in Q2, with net profit rising 1.4% to $215 million [1] - KFC's revenue grew by 4.1% to $2.096 billion, while operating profit increased by 10.6% to $292 million in Q2 [1] - Pizza Hut's revenue rose by 2.6% to $554 million, with operating profit up 15% to $46 million [1] Group 2: Sales Channels and Trends - Delivery sales accounted for approximately 45% of Yum China's restaurant revenue in Q2, a 7% increase year-on-year, with KFC's delivery sales being the largest source of revenue [1] - Pizza Hut's delivery sales represented 43% of its revenue, up 5% year-on-year, while dine-in remained its largest revenue source at 48% [1] - Same-store sales for KFC increased by 1% year-on-year, with transaction volume achieving positive growth for ten consecutive quarters [2] Group 3: Cost and Profitability - The increase in delivery sales has led to a rise in labor costs, with labor costs increasing by 0.9% year-on-year, while food and rent costs decreased by 0.5% and 1.1% respectively [2] - Yum China's CFO emphasized the importance of maintaining a disciplined growth approach in delivery services while controlling profitability [3][4] Group 4: Market Reaction - On August 6, Yum China's stock closed at HKD 348.6 per share, down 5.99% [5] - The Shanghai Consumer 80 Index closed at 4914.72 points, with a slight decline of 0.02% [6]
茶咖日报|喜茶开到苹果总部,海外门店一年增6倍
Guan Cha Zhe Wang· 2025-08-04 11:26
Group 1: Company Expansion and Performance - Heytea has opened a new store in Cupertino, California, marking its entry into the headquarters of Apple and becoming the first new tea brand to do so [1] - The number of Heytea stores in the U.S. has grown from 2 to over 30 within a year, with total overseas stores exceeding 100, representing a growth of over 6 times [1][2] - In the U.S. market, Heytea's first LAB store in Times Square sold over 3,500 cups on its opening day, maintaining an average of over 2,000 cups daily [1] Group 2: Product Popularity and Digital Initiatives - Heytea's popular products include "Coconut Mango," which has sold nearly 2.5 million cups overseas, and other products like "Multi-Fruit Grape" and "Mango Delight," each exceeding 1 million cups in global sales [2] - In January 2025, Heytea plans to launch its self-operated delivery service in the U.S., becoming the first new tea brand in the market to offer a comprehensive delivery system [2] Group 3: Industry Challenges and Regulations - The Vietnamese coffee industry, which exports over 90% of its production, faces challenges due to the EU's new regulations aimed at preventing deforestation, with the EU being the largest market for Vietnamese coffee [4][5] - The EU's "Zero Deforestation Regulation" (EUDR) will require traceability of coffee products to specific plots of land, posing significant challenges for over 600,000 coffee farming households in Vietnam [4][5] Group 4: Financial Activities - Mixue Ice Cream and Tea has invested 300 million RMB in a structured deposit product with Shanghai Pudong Development Bank, with a guaranteed minimum return of 0.70% [6] - The company has previously invested in multiple structured deposit products with the bank, indicating a strategy to manage financial resources effectively [6] Group 5: Production Capacity and Market Demand - Hengxin Life reported a paper food container capacity utilization rate of 92.19% in the first half of 2024, reflecting increased demand due to the competitive food delivery market [7] - The company aims to utilize raised funds for capacity expansion, production line upgrades, and product development to achieve sustainable growth [7]