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蔚来李斌回应车市竞争:很幸运坚持到行业决赛圈
Zhong Guo Qing Nian Bao· 2025-11-23 14:37
Core Insights - The core viewpoint of the article highlights the launch of the Firefly right-hand drive version at the 2025 Guangzhou Auto Show, with NIO's cumulative domestic delivery reaching 30,000 units, and plans to enter the Singapore and Thailand markets [2][3]. Group 1: Company Developments - NIO's founder and CEO, Li Bin, stated that the smart electric vehicle industry is entering a "final stage" of competition, indicating that NIO is positioned within this competitive landscape [2]. - Li Bin acknowledged that while NIO's current position differs from initial plans, the company remains committed to its strategic direction in core technologies and its "rechargeable, replaceable, and upgradable" energy system [2]. - The Firefly model is presented not just as a vehicle but as a lifestyle, with the launch of the "Project Glow" initiative aimed at co-creating a brand spirit with users [2]. Group 2: Market Expansion - NIO has established partnerships in Thailand with the Thonburi Group and in Singapore with Wearnes Automotive Group [3]. - The company has expanded its presence in Europe, entering markets such as the Netherlands, Norway, Belgium, and Denmark, with plans to cover a total of 17 countries across Europe, North America, and Southeast Asia [3].