Group 1: TV Series Market - The TV series market saw a 6.3% increase in average viewership compared to the same period in 2024, with online platforms achieving 16.82 billion effective views during the holiday [2][3] - State-owned broadcasters maintained strong ratings with themes focusing on realism and historical narratives, exemplified by the series "灼灼韶华" achieving an average rating of 3.12% [2][3] - Online platforms attracted younger audiences with diverse genres, achieving an average of 210 million daily active users during the holiday, driven by strong narratives and IP adaptations [2][3][4] Group 2: Film Market - The film market during the National Day holiday showcased a diverse range of films, with total box office earnings reaching 1.835 billion yuan, supported by multiple films with strong word-of-mouth rather than a single blockbuster [5][6] - "志愿军：浴血和平" led the box office with 450 million yuan, demonstrating the power of established IPs [5] - The film "震耳欲聋" highlighted the importance of emotional depth and social relevance, appealing to specific audience needs [5][6] Group 3: Performance Market - The performance market featured a variety of classic works reinterpreted through modern artistic forms, attracting a younger audience and enhancing cultural consumption [7][8] - Events like the "2025 Beijing Grand Canal Music Festival" drew nearly 70,000 attendees, showcasing the integration of performance and consumer experiences [8][9] - The "2025 International Audio-Visual Artworks Expo" combined cutting-edge technology with traditional art forms, expanding the boundaries of performance art [9]