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内需市场持续扩容提质,浙企迎来时代机遇
Xin Hua Wang· 2025-10-14 01:55
Group 1 - The article discusses the transition of China from a "manufacturing giant" to a "consumer giant," emphasizing the government's focus on expanding domestic demand as a key task [1][2] - Zhejiang enterprises are positioned at the forefront of this transformation, facing both opportunities and challenges in adapting to the evolving consumer market [2][5] - China's consumer market is the second largest globally, with a retail sales total of 32.39 trillion yuan from January to August this year, reflecting a 4.6% year-on-year growth [2][3] Group 2 - The article highlights the shift in consumer demand from traditional necessities to high-quality, experiential, and intelligent products, with new consumption categories like smart devices and health services rapidly growing [2][3] - Despite the potential, only 30% of surveyed Zhejiang enterprises have successfully launched mature products, while 50% are still refining their offerings [5] - The challenges faced by these enterprises include difficulties in accurately capturing consumer demand and balancing long-term strategies with short-term market pressures [5][6] Group 3 - Companies are exploring innovative approaches to meet the evolving consumer needs, such as integrating technology into products and shifting from traditional manufacturing to service-oriented models [11][13] - The concept of "entry thinking" is emerging, where businesses focus on establishing connections with users to drive growth, as seen in the case of companies like Zhihanshengtong [14][15] - Collaboration among companies is becoming essential, with examples of partnerships leading to new business models and enhanced value creation in competitive markets [16][17]