Core Viewpoint - The well-known home decoration chain brand, Liang Jia Ju, suddenly announced its cessation of operations on July 18, raising significant public concern regarding its business practices and contractual obligations to consumers [1][4]. Group 1: Company Operations - Liang Jia Ju's store in Zhuhai was still conducting business activities, including live broadcasts, on the day it announced its closure [4]. - Consumers had signed renovation contracts with a subsidiary, "Zhuhai City Chuang Liang Jia Ju Decoration Materials Co., Ltd. Moore Branch," which had been officially deregistered on May 30, 2025, prior to the signing of these contracts [2][7]. - The contracts signed by consumers indicated that the contracting party was the already deregistered Moore Company, yet payments were directed to the parent company, Zhuhai Liang Jia Ju [10][11]. Group 2: Consumer Contracts - Multiple consumers reported that they had paid renovation fees ranging from tens of thousands to over 200,000 yuan, but no work had commenced after the payments [2][4]. - Contracts provided by consumers showed that the payment receipts were issued by the deregistered Moore Company, despite the contracts stipulating that receipts should be issued by Zhuhai Liang Jia Ju [10][8]. - Legal experts indicated that contracts signed with a deregistered entity are invalid, and if employees knowingly concealed the deregistration, it could constitute fraud [12].