Core Insights - Proya Cosmetics Co., Ltd. reported a revenue of 5.362 billion yuan for the first half of 2025, marking a year-on-year growth of 7.21% [1] - The company achieved a net profit of 799 million yuan, an increase of 13.80% year-on-year, with operating cash flow reaching 1.293 billion yuan, up 95.34% [1] - The company announced its highest-ever interim dividend plan and is preparing for an H-share listing in Hong Kong, indicating confidence in future growth [2] Financial Performance - Revenue reached 5.362 billion yuan, with a significant increase in the personal care segment at 131.25% and beauty makeup at 25.79% [1] - Net profit was reported at 799 million yuan, with a net profit margin of 15.41% and a gross margin of 73.38%, reflecting improved profitability [1] - The interim dividend plan proposes a cash dividend of 8.00 yuan per 10 shares, totaling approximately 315 million yuan, which would bring cumulative dividends since 2017 to over 2.1 billion yuan [2] Brand and Market Position - The main brand generated 3.979 billion yuan in revenue, accounting for 74.27% of total revenue, while the sub-brand 彩棠 achieved 705 million yuan, growing 21.11% [3][7] - Proya's flagship store on Tmall ranked first in the beauty category, while it ranked second on Douyin and fifth on JD.com, indicating strong market presence [3] - The Off&Relax brand saw a revenue increase of 102.52% to 279 million yuan, driven by new product launches and effective marketing strategies [10] Innovation and R&D - The company applied for 35 new patents in the first half of 2025, bringing the total to 240 patents, showcasing its commitment to innovation [15] - Proya's R&D efforts include collaborations with top universities and research institutions, enhancing its technological capabilities [15][16] - The company is implementing a digital strategy to improve operational efficiency and support product innovation through AI and data management systems [16] Strategic Developments - The preparation for the H-share listing in Hong Kong is a significant step towards international expansion and enhancing capital strength [2] - The company aims to position itself among the top ten global cosmetics companies within the next decade, reflecting its long-term strategic vision [16]