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直击上海家化年度股东大会 战略调整一年成效如何?
Zheng Quan Ri Bao· 2025-06-25 13:47
Core Viewpoint - Shanghai Jahwa's annual shareholder meeting highlighted the company's strategic adjustments and operational focus for the upcoming year, emphasizing a shift towards brand-driven strategies and domestic market focus while maintaining overseas expansion plans [2][6][10]. Group 1: Strategic Adjustments - The company summarized its main tasks for the second half of 2024 as defining direction, clarifying governance, boosting morale, and clearing historical burdens [6]. - Shanghai Jahwa's vision has been adjusted to become a leading daily cosmetics company based in China with overseas outreach, leading to a restructuring of its brand management and business units [6][7]. - The company has implemented a brand-driven management structure and optimized its offline store layout [7]. Group 2: Financial Performance and Goals - The company aims for a double-digit revenue growth in 2025, focusing on domestic business adjustments and prioritizing first-tier brands [10]. - During the "618" shopping festival, major brands under Shanghai Jahwa achieved double-digit growth across all online channels [11]. Group 3: Market Challenges and Innovations - The management acknowledged that the second half of the year may present more challenges compared to the first half, with growth in the first half being based on a low baseline [12]. - The company is committed to investing in fundamental research and innovation in product ingredients, aligning with the ongoing discussions in the beauty and personal care industry regarding ingredient quality [12].