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这家长沙品牌以千家门店诠释增长双引擎
Sou Hu Cai Jing· 2025-12-26 09:45
Group 1 - The conference "Compliance and Quality Improvement in Commercial Franchising" was recently held in Changsha, focusing on the importance of compliance and credit in the high-quality development of the industry [1][3] - The Hunan Provincial Business Department emphasized that promoting compliance and credit construction is essential for the industry's high-quality development, and local authorities will ensure that policies are effectively implemented to benefit trustworthy enterprises [3] - The Hunan New Retail Industry Association introduced a draft for the "Credit Evaluation Standards for Commercial Franchising Enterprises," marking a pioneering effort in establishing a new regulatory and service system centered on credit and empowerment [3] Group 2 - The founder of the local ice cream chain "Bobby Ice" shared the brand's growth story, highlighting that rapid compliance with franchising registration acted as an "accelerator" for expansion, while credit empowerment served as a "moat" for the brand [3][4] - The case of "Bobby Ice" illustrates that proactive compliance and systematic credit building have transformed from a passive cost into a forward-looking strategic investment, providing a reference for similar enterprises [4] - The successful model encourages other companies to integrate a virtuous cycle of "registration—credit—development" into their core operations, ensuring sustainable high-quality growth [4]