严查证照资质,确保原料追溯。执法人员重点检查经营主体证照资质是否齐全有效，严查无证无照经营 和超范围经营行为，是否亮证经营。食品原料是否在有效期内，同时查验供货商资质，进货票据和合格 证明文件材料，确保原料来源可追溯，质量有保障。 完善价格公示，加强宣传引导。执法人员重点检查经营者是否明码标价，标价是否清晰，货签是否对 位。同时还向经营者宣传《中华人民共和国食品安全法》、《中华人民共和国价格法》等法律法规，提 醒经营者落实食品安全主体责任，自觉遵守市场规则，诚信经营。 为保障夏季高温时节食品安全，塔城市市场监督管理局新城市场监管所对辖区内的冷饮店、冰淇淋店等 自制饮品店，开展食品安全专项检查行动，守护群众舌尖上的清凉。 下一步，新城市场监管所将持续加大冷饮食品安全监管力度，筑牢安全防线，确保群众清凉度夏。 规范操作流程，提升质量安全。执法人员重点检查经营场所后堂操作间的环境卫生，从业人员健康证明 持有情况，制作过程中是否遵守生熟分开，消毒和冷藏设施设备使用记录，防蝇、防虫、防鼠、防尘设 施是否完善，食品添加剂是否实行"五专"管理，确保食品质量安全。 ...

时间到了8月中下旬，今年的夏季也即将迎来尾声。 在2025年夏天，雪糕/冰淇淋类目表现如何？相比2024/2023年同期，展现出了什么样的变化与趋势？在本周，马上赢将为您带来雪糕/冰淇淋类目的专题研 究，共同观察这一类目在今夏的走势。为了更加聚焦夏日这一类目销售旺季的表现情况，我们选取了2025年5-7月为观察时间段，同比时间段为2024年、 2023年同期。 复盘数据均来自于马上赢品牌CT，马上赢MSY150均衡模型及马上赢全量门店模型，使用的模型在数据图中均有标注。马上赢品牌CT数据覆盖了全国县 级以上各等级城市（不含乡、镇、村），并深度覆盖全国核心城市群，业态覆盖包括大卖场、大超市、小超市、便利店、食杂店。目前，马上赢品牌CT 中的品牌超30万个，商品条码量超过1400万个，年订单数超过50亿笔。 从 2023 年观察期至 2025 年观察期的销售额、销售量指数来看，以 2023 年观察期的销售额、销售量基准指数100作为标尺，可以看到，2024 年观察期销 售额指数下降至 90.54，销售量指数降至 95.35；2025 年，销售额指数继续下探至 86.67，而销售量指数降至 94.18，虽然销量下滑 ...

如何享冰品，才会更健康？ 陈永福 正值暑期，冰棍、雪糕、冰淇淋等各式冰品成为许多人的解暑"神器"。然而，在享受这份清凉的同时， 也需谨慎挑选、适量食用，避免对身体造成不良影响。不同类型的冰品有何区别？如何科学选购和食 用？ （作者为内蒙古农业大学食品科学与工程学院院长，本报记者赵景锋采访整理） 遇蛇出没怎么办？ 杨文明 周 倩 暑期，蛇类活动频繁。如何避免被蛇咬伤？被蛇咬伤怎么处置？记者近期采访了相关专家。 一、做好预防工作 野外旅游，做好防护。云南省第一人民医院急诊内科主任医师葛利表示，野外旅游、从事农业活动时要 穿覆盖身体的衣服、戴好手套，避免过多肢体裸露。 与蛇相遇，保持距离。"人怕蛇，蛇也怕人。"葛利说，跟蛇相遇时，不要突然做出跑、跳等大幅度动 作，避免蛇受激攻击人类，"尽量跟蛇保持一定的距离，让它自行离开；如果蛇被困在室内或人员密集 的小区等场所，建议报警求助，不要自行处置。" 目前，市面上的冷冻饮品五颜六色，许多消费者在选购时，可能对其中的食品添加剂存在顾虑。其实， 国家标准对食品添加剂的使用有严格的规定，只要符合规定，是可以放心食用的。如果想要追求更健 康，消费者可以选择添加天然色素的产品，比如 ...

Group 1 - The core viewpoint of the report indicates that the "China Online Consumption Brand Index (CBI)" shows a continuous growth trend in brand consumption during the second quarter of 2025, driven by e-commerce promotions and the summer consumption peak [1][2] - The CBI index increased from 63.38 in Q1 2025 to 65.21 in Q2 2025, representing a year-on-year increase of 2.21% and a growth of 9.7% compared to the 2023 baseline, highlighting consumers' increasing preference for branded products during promotional periods [1][2] - The report emphasizes that consumers are not only increasing their total spending but are also more inclined to choose quality brand products over generic ones, making it crucial for global brands to seize e-commerce promotional opportunities in the Chinese market [1][2] Group 2 - The CBI series is developed in collaboration with Peking University and is the first brand value assessment system based on actual consumer purchasing behavior, updated quarterly [2] - In Q2 2025, online retail sales of physical goods grew by 6.0% year-on-year, outpacing the overall retail sales growth of 5.0%, indicating sustained online consumption activity [2] - E-commerce platforms have effectively stimulated brand consumption potential during major promotions like "618" by simplifying promotional rules, optimizing membership systems, and enhancing shopping experiences [2][3] Group 3 - The duration of e-commerce promotional periods has significantly increased, with some platforms extending their promotional periods from 17 days to 32 days, which, along with various incentives, has led to substantial growth in GMV (Gross Merchandise Value) [3] - Seasonal categories such as ice cream, beer, insecticides, and sunscreen saw significant year-on-year sales growth of 39.4%, 19.6%, 10.8%, and 9% respectively in Q2 2025 [3] - The fast-moving consumer goods (FMCG) sector in China experienced a 3.4% year-on-year growth across all channels in Q2 2025, with online channels growing by 16.2%, driven by double-digit growth in categories like beauty, beverages, and personal care [3] Group 4 - As competition in the Chinese FMCG market intensifies, the report identifies circle marketing strategies as a key path for brand growth, emphasizing the importance of understanding core circle needs and building trust [8] - Brands are encouraged to create an efficient marketing loop of "planting seeds—conversion—repurchase—viral growth" through multi-circle outreach, which enhances ROI and builds more loyal user assets [8]

Core Viewpoint - The article provides a scientific guide on how to consume cold drinks healthily after the onset of autumn, emphasizing the importance of temperature control and moderation to avoid adverse health effects. Group 1: Drinking Temperature Control - The normal temperature of the human stomach is approximately 37°C, while cold drinks are typically between 0-10°C, creating a significant temperature difference. Drinking cold beverages quickly can cause blood vessels in the gastrointestinal tract to constrict, potentially leading to abdominal pain and diarrhea [4] - It is recommended to let cold drinks sit at room temperature for a while before consumption to allow the temperature to rise slightly [4] Group 2: Drinking Methodology - Drinking cold beverages in large gulps is discouraged as it can shock the gastrointestinal system. It is advised to sip slowly and allow the drink to warm slightly in the mouth before swallowing [5] - Controlling the intake amount is crucial to avoid discomfort from consuming too much at once [5] Group 3: Avoiding Temperature Mixing - Consuming hot foods alongside cold drinks can be harmful, as the sudden temperature change can cause blood vessels to constrict, leading to sensitivity and digestive issues. It is suggested to wait at least one hour between consuming hot and cold foods [6] Group 4: Special Populations - Elderly individuals and those with cardiovascular diseases should be cautious with cold drinks, as their bodies may react negatively to cold stimuli. It is recommended they opt for room temperature beverages [7] - Children and pregnant women are also advised to limit cold drink consumption due to potential digestive issues and health risks [7] Group 5: Timing of Consumption - Drinking cold beverages immediately after intense physical activity can lead to severe health risks, including gastric spasms. It is advised to rest for 3-5 minutes before consuming cold drinks [8] - Consuming cold drinks on an empty stomach can irritate the gastrointestinal tract, so it is recommended to wait 1-2 hours after meals [8] Group 6: Healthier Alternatives - Homemade drinks like mung bean soup and sour plum soup are suggested as healthier alternatives to commercial cold drinks, which often contain high sugar and calorie content. Reducing sugar in these homemade drinks can help avoid health issues like obesity and elevated blood sugar levels [9]

Core Viewpoint - The article emphasizes the integration of ecological sustainability and industrial development in the dairy industry, particularly through the practices of Mengniu Group, which has been a leader in promoting the "Two Mountains" concept over the past 20 years [1][14]. Group 1: Ecological Initiatives - Mengniu has transformed the Ulan Buh Desert into a green oasis by planting 98 million sand plants and greening over 220 square kilometers since 2009 [2]. - The company combines ecological restoration with industrial development, creating an organic milk industry chain that includes organic planting, breeding, and processing [4]. - Mengniu promotes ecological pasture construction nationwide, enhancing energy efficiency and implementing various ecological projects to establish green low-carbon pastures [6]. Group 2: Green Manufacturing - Mengniu's Wuhan factory features a wastewater treatment center that processes 5,000 tons daily, saving 70,000 tons of water annually and utilizing natural light and clean energy [8]. - The Ningxia factory is recognized as the world's first "lighthouse factory" for liquid milk, achieving a 43% reduction in energy consumption compared to traditional factories [10]. - Mengniu has established 37 national-level green factories across China, contributing to the country's dual carbon commitment through intelligent manufacturing and green innovations [10]. Group 3: Sustainable Supply Chain - Mengniu has initiated the procurement of "zero deforestation" soybeans, marking a significant step in sustainable sourcing [12]. - The company has implemented a forest protection policy to manage risks associated with wood, soybean, and palm oil products, aiming for zero deforestation by 2030 [12]. - Mengniu promotes a responsible industrial ecosystem by collaborating with partners to implement the "Two Mountains" concept throughout its supply chain [12]. Group 4: Global Outreach - Mengniu leverages its partnerships in global events like the Olympics to promote the "Two Mountains" concept and showcase China's achievements in ecological restoration [14]. - The company has launched various public welfare projects, such as the "Oasis Plan" and "Blue Planet," to advocate for sustainable development on an international stage [14]. - As the "national team" in the dairy industry, Mengniu aims to continue its commitment to ecological harmony and sustainable practices in the coming years [14].

Group 1 - The hot weather has led to a surge in demand for summer products like ice cream, with Zhejiang Tianying Ju Neng Food Co., Ltd. exporting over 10,000 boxes of ice cream this year [1] - The company has increased production and is actively expanding into international markets, supported by targeted guidance from Qianjiang Customs [1] - Zhejiang Province's exports of summer products, including beer and ice cream, reached a value of 120 million yuan from May to July, marking a 30% year-on-year increase [2] Group 2 - The beer industry is also experiencing growth, with beer exports increasing by approximately 20% this year, reaching 43 countries and regions [2] - Qianjiang Customs has facilitated the export process by providing expert guidance on product labeling and implementing measures like "advance declaration" and "immediate inspection" to ensure quick customs clearance [2] - The introduction of new products, such as white beer, has led to personalized demands from overseas clients, prompting companies to adapt their labeling to meet market requirements [2]

Core Viewpoint - The article discusses the rapid expansion of the tea beverage brand Tienlala, which has adopted a strategy of imitating its competitor Mixue, focusing on lower prices and aggressive store openings, but this growth has come at a significant cost to its franchisees [5][7][8]. Group 1: Franchisee Survival Dilemma - Tienlala is perceived as a "substitute" for Mixue, with its founder having previously been a franchisee of Mixue, leading to a strategy of selling similar products [10][11]. - As of 2024, Tienlala has over 8,000 stores across 318 cities, including international locations in the Philippines and Cambodia [11]. - The initial investment for a Tienlala franchise is advertised at 150,000 to 200,000 yuan, significantly lower than Mixue's 400,000 to 500,000 yuan, attracting many franchisees [14][13]. - However, actual costs often exceed expectations, with one franchisee stating that total expenses can exceed 300,000 yuan due to hidden renovation costs and high fees for mandatory materials [15][16]. - Franchisees report that the promised profit margins of 20-30% are often unrealistic, with many struggling to break even due to low pricing strategies and high operational costs [16][17]. Group 2: Competitive Pressure from Mixue - The tea beverage industry is experiencing intense competition, particularly in site selection, with established brands like Mixue dominating prime locations [20][22]. - New franchisees often find themselves in less desirable locations due to Mixue's existing presence, which further squeezes their profit margins [20][23]. - Franchisees face additional challenges from aggressive pricing strategies and operational pressures, leading to a significant reduction in profitability [22][23]. Group 3: Challenges of Imitating Competitors - Tienlala's strategy of undercutting competitors' prices has led to a lack of product innovation and brand recognition, with a significant portion of its stores located in lower-tier markets [25][27]. - The brand's low-cost model limits its ability to enhance product quality, creating a dilemma between maintaining price sensitivity and improving brand image [27][28]. - Tienlala's future success hinges on its ability to provide unique value to both consumers and franchisees, beyond merely replicating Mixue's model [28].

Group 1 - The article discusses the contrasting market positions of two brands: Mixue Ice City and Sam's Club, highlighting their cultural and consumer implications [1][4] - Mixue Ice City is characterized by its "mass line" approach, gaining consumer support even amid food safety controversies, exemplified by the slogan "Mixue doesn't mind I'm poor, I don't mind Mixue is dirty" [1][3] - Sam's Club is perceived as a symbol of the middle class, facing backlash from consumers when it stocked certain products, such as the Korean snack, which led to its removal from shelves [1][4] Group 2 - The article notes that Mixue Ice City has successfully positioned itself as an affordable option, with prices for drinks kept under 10 yuan, making it accessible to a broader audience [3] - Sam's Club is described as a place where consumers can find quality products at reasonable prices, with the membership fee of around 200 yuan seen as a practical investment for avoiding counterfeit goods [5][6] - The author observes that while Sam's Club is often associated with middle-class status, its offerings are more suited for larger families, suggesting a disconnect between the brand's image and its actual consumer base [5][6]

想干出一番事业的胡凤才，首先在班子里统一思路。水峪嘴后山有石灰石矿，胡凤才和另外两名"两 委"成员自掏腰包搞开发，用工资日结的方式发动村民加入。这次创业，让村集体经济收入从1995年的0 元升至2006年的2095万元。 但矿山开采也带来了副作用——河道干涸，芦苇干枯。2007年至2008年，村里果断叫停开采活动。胡凤 才把目光投向村里最具代表性的历史文化遗产——京西古道，决定用古道文化资源、山水生态资源、农 林"土特产"资源发展二三产。 古道开发缺乏资金，他们一面争取政策扶持、一面集资入股。不仅建起景区，还陆续修建了古道博物 馆、村史博物馆、老爷庙等特色景点。2008年，村里办起公司，与北京农学院合作，开发出柿子味的鲜 果冰棍、冰淇淋，实现从采矿到旅游观光的产业转型。 2017年开始第三次创业，即在原有产业发展思路上，建设古道农耕文化体验园。同时打造古道人民公社 品牌，修建人民公社文化墙、供销社、人民公社大食堂、知青旅社。 回村30年，胡凤才一直是村民们的"主心骨"。作为北京市门头沟区妙峰山镇水峪嘴村党支部书记兼村委 会主任，他带领村"两委"，通过"三次创业"，把这个全区最穷的村庄，变成远近闻名的富裕村。 ...