Core Viewpoint - The implementation of new regulations in the lending industry is prompting institutions to shift from an annual interest rate of 36% to 24%, while a new model called "24% + Equity" is emerging as a workaround to these limits [1][10]. Group 1: Regulatory Changes - The new regulations from the National Financial Regulatory Administration, effective from October 1, require commercial banks to clarify service fees and include them in the comprehensive financing cost, effectively lowering the annual interest rate to below 24% [1][10]. - Many lending institutions have begun transitioning to comply with the new regulations since May, indicating a significant industry shift [1][10]. Group 2: Emergence of "24% + Equity" Model - The "24% + Equity" model is characterized by two types of products: small equity products, which charge monthly fees for limited financial and lifestyle services, and large equity products, which tie fees to the loan amount and can cost from 199 to 1999 yuan [2][5]. - The model allows institutions to maintain profitability by offering virtual services and leveraging third-party equity suppliers, creating a new revenue stream [7][9]. Group 3: Consumer Complaints and Issues - There has been a significant increase in consumer complaints related to the "24% + Equity" model, with over 5000 complaints reported, primarily concerning default selections for services and complicated refund processes [10][11]. - The model's compliance and sustainability are under scrutiny, as the regulatory environment may impose further restrictions on such practices [10][12]. Group 4: Third-Party Equity Suppliers - The rise of the "24% + Equity" model has led to the emergence of third-party equity suppliers, who act as intermediaries between lending platforms and service providers, earning commissions for their services [8][9]. - Competition among these suppliers is intensifying, with a focus on pricing as the primary factor for procurement decisions [9][10]. Group 5: Future Outlook - The sustainability of the "24% + Equity" model hinges on the ability to address consumer complaints effectively and adhere to regulatory requirements, emphasizing the need for transparency and customer consent [11][12].