Core Insights - The article highlights the strategic initiatives of Beijing Tongrentang Technology Development Co., Ltd. to enhance its channel resources and improve market efficiency through data empowerment [1] Group 1: Channel Strategy - The company has established a direct data collection and analysis system to monitor product flow and sales speed, allowing for rapid adjustments in marketing strategies [1] - A shift towards a more agile marketing model is planned, focusing on a "flat" configuration to shorten sales chains and improve distribution efficiency [1] - The company aims to enhance "channel profitability" by deeply integrating resources with strategic partners, terminal channels, and e-commerce channels, implementing targeted marketing strategies based on region, product type, and channel [1] Group 2: Terminal Store Development - The company is developing flagship stores with standardized management processes, including specific requirements for product variety, promotional activities, and product placement [2] - High-cohesion flagship stores will incorporate AI health screening services to provide personalized medication recommendations to customers [2] - The company plans to launch an upgraded version of its market penetration initiatives, focusing on core products to enhance brand image and promote sales [2] Group 3: Brand and Cultural Promotion - The company will continue to leverage its unique brand value and core product influence by enhancing the appeal of its "Traditional Chinese Medicine Culture in Schools" program [2] - Activities such as the "Tongrentang Pharmacy Workshop" will train pharmacy staff, improving their knowledge of products and skills, thereby strengthening brand penetration at the grassroots level [2]