本届西普会不止于洞察，更致力于与产业同仁共同定义未来。大会聚焦三大创新点：一是前瞻论坛升 维，大会首创"科技-社会-产业经济"高阶对话，滚动研判未来十年发展趋势，为战略决策提供智力支 持；二是AI峰会扩容，大会设立"AI FOR HEALTH"专属峰会，聚焦"超级个体"与"前沿组织"两大议 题，推动AI从技术概念落地为企业核心竞争力，重塑未来商业模式；三是加速院内外生态融合，大会 汇聚国内医疗专家、创新药企和健康品牌，举办十场院外解决方案论坛，打通"医-药-险-健"融合链路， 挖掘千亿级新增量。 中康科技董事长、西普会大会主席吴瀚在开幕式上致辞。 北京同仁堂科技 全面整合全品种线 推进营销模式改革 "本届西普会的主题与企业不断深化改革的工作总基调十分契合。"北京同仁堂科技发展股份有限公司 （简称"同仁堂科技公司"）营销分公司相关负责人表示，在"十四五"规划收官之年，企业面临着市场环 境的深度调整，2025年以来，企业着力推动营销模式精细化转型，在品种建设、渠道建设、市场秩序上 扎实发力。 2025西普会开幕式现场。 8月17日—21日，2025西普会（中国健康产业生态大会）在海南博鳌举办。以"快蜕变 穿越新周 ...

夏日上火长痘、暑天头晕乏力、压力大情绪崩溃、久坐后腰膝酸软……这些职场人习以为常的"小毛 病"，却恰恰是健康发出的预警信号。近日，北京同仁堂科技发展股份有限公司（以下简称"同仁堂科技 公司"）以"带薪健康2小时"为主题，携多款明星产品走进"去哪儿"旅行公司，用一场集"精准健康解决 方案+专属福利+趣味互动"于一体的健康关怀活动，将百年中医药智慧融入职场日常，为广大职场人的 健康精准护航。 职场人的健康困扰，都藏在一个个具体场景里：加班后的火锅局总让上火长痘成为常态；工作时犯困严 重影响下午效率；工作压力大时容易影响情绪……而北京同仁堂科技公司带来的多款产品，正是为应对 这些"场景化健康需求"而来——每一款产品都能精准匹配职场人的"小烦恼"： 现场：明星产品直击职场健康痛点 下班后小聚的热辣美食引发了上火问题，有祛火"凉"方京制牛黄解毒片带来清凉；夏日通勤带来的暑天 不适，藿香正气水帮助状态回满；午后犯困的头晕脑胀，仁丹可以快速提升重启工作效率；开会高频输 出后气短乏力，一支生脉饮即可补充元气；面对KPI压力、跨部门沟通摩擦时的烦躁易怒，加味逍遥丸 帮职场人疏肝解郁，从容应对挑战；长期伏案导致的腰膝酸软、精力不 ...

Core Insights - The demand for summer heat-relief products has surged since July, with companies like Beijing Tongrentang Technology Development Co., Ltd. ramping up production of traditional remedies such as Ren Dan and Huo Xiang Zheng Qi Shui to meet market needs [1][3] Group 1: Product Development and Production - The company has adjusted its production capacity and efficiency to ensure timely supply of summer health products, including increasing staffing for summer medication production [1] - Modern and intelligent equipment has been integrated into the production process, such as the introduction of centrifugal coating granulators for standardized management of production processes [3] - Six types of summer health products, including Ren Dan and Huo Xiang Zheng Qi Shui, have been fully distributed to pharmacies nationwide, ensuring consumer safety and health during the summer [3] Group 2: Product Features and Benefits - Ren Dan is designed to alleviate discomfort caused by high temperatures, utilizing ingredients like menthol and borneol to provide a cooling effect [7] - Huo Xiang Zheng Qi Shui addresses issues related to heat and humidity, using a classic formula that includes Huo Xiang as the main ingredient to relieve symptoms like headaches and gastrointestinal discomfort [5] - Sheng Mai Yin serves as an energy supplement for those who sweat excessively in summer, featuring ingredients like red ginseng and wheat to nourish and hydrate [9]

Core Insights - Beijing Tongrentang Group, a leading enterprise in traditional Chinese medicine, integrates party building with production and operation to enhance economic and social benefits [1][2] - The State Council's opinion emphasizes improving the quality of traditional Chinese medicine, supported by technological innovation and institutional reforms, aiming for a high-quality development framework in the industry [1] - In response to market competition, the company focuses on quality improvement and efficiency enhancement, implementing cost-saving measures and promoting technological innovation [1][3] Group 1 - In the first quarter of 2025, Beijing Tongrentang Group actively participated in the Wuzhen Health Conference to expand national and cross-regional cooperation [2] - The "Party Building Leading Old Brand Industry Innovation Alliance" has expanded its membership, enhancing collaboration and innovation among various sectors [3] - The company has identified three core products for promotion in 2025: Angong Niuhuang Wan, Tongren Niuhuang Qingxin Wan, and Tongren Wujin Baifeng Wan, aiming for steady sales growth [3] Group 2 - Tongrentang Technology Company focuses on core business and industry chain collaboration, emphasizing research innovation and lean production [4] - The "Flag Planting Action" initiated in 2023 aims to deepen market penetration and enhance brand recognition through targeted services and cultural integration [5] - The company has established partnerships with major chain pharmacies to set ambitious quarterly and annual goals for market development [6] Group 3 - As of March 2025, Tongrentang Commercial Company operates 1,270 stores and 738 medical institutions across 190 cities, providing professional pharmaceutical services [7] - The company aims to enhance product variety and operational capabilities while promoting the sale of major products [7] - Future strategies include a "one-stop" health management solution through an integrated online and offline approach [7]

Core Insights - In Q1 2025, Tongrentang Technology Company focused on market demand, enhancing product variety and channel development to stimulate marketing momentum [1] Group 1: Product Strategy - The company emphasized "focusing" on major products, directing promotional resources towards key varieties such as Yao Medicine 300 Years, Ejiao, and children's medicine, creating a clear product structure [1] - Core products like Xihuang Pill, Jingzhi Niuhuang Jiedu Pian, and Liuwuwei Dihuang Wan series have optimized pricing systems and operational strategies, achieving coverage in over 30 provinces [9] Group 2: Marketing Initiatives - The "Flag Planting Action" marketing campaign covered 10 key provinces, conducting 206 events and nearly 1500 terminal promotion activities, successfully enhancing product shelf presence and awareness [9] - The company targeted younger audiences with innovative marketing strategies, such as the "Beijing Tongrentang Super Good Pill" campaign during the JD Super Brand Day, appealing to their health-conscious yet skeptical mindset [11] Group 3: Community Engagement - The company engaged in community education about product knowledge, leveraging events like the Winter Olympics to promote health trends, particularly in Harbin [11][14] - Creative marketing slogans and campaigns, such as the AI-themed short films, resonated with younger demographics, making products like Jingzhi Niuhuang Jiedu Pian and Ejiao popular during the spring health season [12][14]