为鼓励同学们的积极参与，活动特别设立"京牛火光奖""京牛火花奖""京牛火热奖"三大奖项。颁奖仪式 上，华南理工大学教授、广州市天河区消防救援大队代表、北京同仁堂领导共同为获奖学生颁奖，见证 青年创意与社会责任的交融时刻。 近日，北京同仁堂京制牛黄解毒片在华南理工大学掀起了一场别开生面的健康安全保卫热潮。北京同仁 堂京制牛黄解毒片携手广州天河区消防救援局跨界联动，以"火速行动 京准出击"为主题，通过共创公 益短片，让传统中医药文化和硬核消防安全知识碰撞出全新火花，构建公益实践新范式，展现企业履行 社会责任的新思路。 北京同仁堂与消防联合推出的公益短片，巧妙融合了中医药"治未病"的智慧与消防安全"防未燃"的理 念。短片中，消防员逆火前行的身影与京制牛黄解毒片"祛火守护"的形象交相呼应，以"祛火"与"灭 火"、"快准稳"双线并行的创意表达，传递出"防患于未然"的共通理念，让公益的力量通过网络平台触 达万千心灵。 活动期间举办的高校公益绘画联赛更是点燃了学生们的创作热情，超百名同学踊跃投稿，用画笔诠 释"双防守护"理念。这些作品不仅展现了年轻人的创意，更真正激发了当代青年对于投身公益事业建设 的热忱，实现了"青年创作 ...

Core Viewpoint - Beijing Tongrentang Technology Development Co., Ltd. showcased traditional Chinese medicine at the 2025 China Open Tennis Tournament, blending ancient practices with modern health concepts to attract a younger audience [1][12]. Group 1: Product Showcase - The exhibition featured a variety of traditional Chinese medicine products, including Shengmai Drink, Liuwei Dihuang Wan, and Jingshi Niuhuang Jiedu Pian, highlighting the company's strong foundation in traditional medicine [3]. - A range of health products was also presented, such as health drinks, skincare masks, and hair care products, aligning with the health-oriented philosophy of the event [5]. Group 2: Engagement with Athletes - Notable tennis player Sorana Cirstea participated in a hands-on experience of making herbal sachets, demonstrating the interactive approach of the exhibition [8][10]. - The company aims to enhance global recognition of traditional Chinese medicine through athlete involvement and innovative presentations [12]. Group 3: Scent Products - The company introduced its "Bencao Zhi Yue" series and other aromatic products at the player’s banquet, which became a popular attraction among attendees [13][16]. - The scent products are developed based on the concept of "medicinal fragrance," with nearly 140 products available, focusing on benefits like sleep aid and relaxation [18]. Group 4: Market Expansion - The products were also made available in 16 authorized cultural and creative stores during the event, expanding the reach of Tongrentang's offerings to a broader audience [21].

Core Insights - The company is undergoing a brand rejuvenation aimed at attracting younger consumers by integrating traditional Chinese medicine with modern lifestyle trends [1][3][6] - The Chinese traditional medicine market is projected to reach 510.2 billion yuan by 2024, with the 18-35 age group accounting for 83.7% of health consumption [3][6] - The company is shifting from being a product supplier to a health lifestyle advocate, emphasizing the importance of connecting with younger consumers through familiar scenarios and methods [6][15] Brand Promotion Strategies - The company has launched various interactive events and campaigns, such as the "Urban Workplace Health Season" and participation in the FIBA OPEN event, to engage with young consumers [8][11] - Innovative marketing approaches include live streaming events that combine traditional elements with modern engagement tactics, such as the ancient-style live broadcast in Beijing [6][11] - The company has effectively utilized e-commerce platforms and social media to reach younger demographics, conducting promotional activities around key dates and leveraging popular platforms like Xiaohongshu [15] Product Focus and Market Engagement - The company has tailored its product offerings to meet the health needs of young professionals, particularly addressing issues like stress relief and fatigue [11][13] - Successful campaigns have led to significant sales growth, such as a 301% increase in sales for a specific product during a promotional event [11] - The company is actively involved in community outreach and educational initiatives, such as "Traditional Chinese Medicine Culture in Schools," benefiting over 60,000 individuals [15]

Core Insights - Tongrentang Technology is leveraging data assets as a core strategic resource and value growth engine, enhancing operational efficiency and quality control through a deep integration of data across the entire value chain from cultivation to terminal sales [1][8] - The company has established a comprehensive traceability system for over 40 traditional Chinese medicine varieties, ensuring quality control and enhancing brand value through transparent data management [2][4] - A national sales data direct connection system has been implemented, allowing real-time aggregation of inventory and sales data from over 600 distributors and 4,000 retail terminals, enabling agile decision-making and market responsiveness [2][4] Data-Driven Decision Making - The sales data system allows for rapid response to market changes, exemplified by a 20% increase in sales of a specific product due to local weather conditions, leading to timely adjustments in inventory and distribution [4][7] - The integration of a production visualization system and SCADA technology has transformed production processes into data-driven operations, significantly improving efficiency and reducing labor costs [7][8] Quality Control and Production Efficiency - The production management dashboard provides real-time monitoring of key production metrics, enhancing the ability to identify and address bottlenecks quickly [5][7] - Post-implementation of the data-driven production system, the company reported a 40% increase in packaging line capacity and a 25% reduction in labor costs, while maintaining high product quality standards [7][8] Future Outlook - Tongrentang Technology plans to continue investing in digital operations, focusing on the integration of AI, predictive maintenance, and IoT technologies to further enhance efficiency and create sustainable long-term value [8]

Core Viewpoint - Tongrentang Technology is focusing on a large variety cluster strategy to drive high-quality growth in the traditional Chinese medicine industry, particularly in high-growth areas such as respiratory, cardiovascular, and tonic products by leveraging core products and refined channel management [1][3]. Group 1: Market Focus and Product Strategy - The domestic traditional Chinese medicine market is concentrated, with over 60% of the market share held by five major categories: respiratory medications (22.3%), cardiovascular medications (18.1%), digestive medications (15.7%), tonic medications (14.5%), and exclusive specialty medications (9.4%) [3]. - Tongrentang Technology is developing a product matrix that includes core products such as the Six Flavor Rehmannia Pill series, Kidney Qi Pill series, Xihuang Pill, and Jingzhi Niuhuang Jiedu Pian, achieving significant sales growth: 48% for Six Flavor Rehmannia Pill series, 20% for Kidney Qi Pill series, and 4% for Jingzhi Niuhuang Jiedu Pian compared to the same period last year [3][5]. - The company is breaking away from reliance on single blockbuster products by constructing a six-dimensional growth engine that targets specific user groups and channels, allowing over 200 traditional Chinese medicine products to find their effective market segments [5][7]. Group 2: Sales Performance and Marketing Strategies - In the first half of the year, Tongrentang Technology achieved sales exceeding 100 million RMB for four products, with 28 products generating sales between 10 million and 100 million RMB, and 10 products between 5 million and 10 million RMB, establishing a robust growth moat [7]. - The company is implementing differentiated marketing strategies for its "mid-line product group," which includes 35 products with broad market potential, and is focusing on optimizing terminal control and enhancing channel capabilities for its "royal medicine products" [7][8]. - The sales of health products, particularly the Ejiao cake, have seen a remarkable increase of 286% year-on-year, indicating successful expansion in the health sector [7]. Group 3: Future Plans and Product Development - In the second half of the year, Tongrentang Technology plans to continue precise strategies around its product matrix to enhance operational quality, with increased investments in commercial channels for core products like Jingzhi Niuhuang Jiedu Pian and Xihuang Pill [8]. - The company aims to define product positioning and target demographics for high-potential products like "Royal Medicine 300 Years," focusing on sustainable development and activating growth engines [8].

Group 1 - The 2025 Xipu Conference in Hainan focuses on the theme "Fast Transformation, Crossing New Cycles," introducing five major "meta-drivers" to invigorate the health industry during a period of deep adjustment [2] - The health industry is experiencing a historical turning point from "passive growth" to "active evolution" influenced by five variables: AI revolution, breakthroughs in life sciences, deepening medical reforms, the rise of the silver economy, and accelerated internationalization [2] - Major health industry companies such as Beijing Tongrentang, Guangzhou Pharmaceutical Group, and others participated in the conference to showcase new ideas, technologies, and wisdom [2] Group 2 - The conference emphasizes three main innovations: a high-level dialogue on "Technology-Society-Industry Economy," an expanded AI summit focusing on "Super Individuals" and "Frontier Organizations," and the integration of in-hospital and out-of-hospital ecosystems [3] - The AI summit aims to transform AI from a technical concept into a core competitive advantage for enterprises, reshaping future business models [3] - The conference includes ten forums on out-of-hospital solutions to connect the "medical-pharmaceutical-insurance-health" integration chain, aiming to uncover new market opportunities worth hundreds of billions [3] Group 3 - Beijing Tongrentang Technology is focusing on refining its marketing model and product line structure in response to market adjustments, with significant results observed in the first half of the year [5] - The company has divided its product lines into six categories to enhance operational efficiency and ensure timely supply to the market [6] - Guangzhou Baiyunshan and HEC Pharmaceutical is exploring innovative business models and social responsibility, emphasizing the need for rapid action to seize opportunities in the face of policy and technological changes [7][8] Group 4 - All-Qing Health is enhancing its presence in the health sector through strategic partnerships with leading pharmaceutical companies, showcasing a wide range of products at the conference [9] - The company is integrating technology and health services, exemplified by the use of AI in public health education at its exhibition [9] - Shanghai Yinnuo Pharmaceutical has achieved a breakthrough with its first national class innovative drug for treating type 2 diabetes, highlighting the importance of early intervention in disease management [10]

Core Viewpoint - The event organized by Beijing Tongrentang Technology Development Co., Ltd. focuses on addressing the health concerns of office workers through traditional Chinese medicine solutions, emphasizing the integration of health awareness into daily work life [1][7][13] Group 1: Health Issues and Solutions - Common health issues faced by office workers include acne from spicy food, fatigue from long hours, and emotional stress due to work pressure [2][5] - The company offers targeted products to address these specific health concerns, such as Jingzhi Niuhuang Jiedu Pian for heat relief, Huoxiang Zhengqi Shui for summer discomfort, and Ren Dan for boosting energy [5][9] Group 2: Event Engagement and Experience - The event featured interactive sessions where employees could learn about the products in relatable scenarios, enhancing their understanding and engagement [11][13] - The presence of experienced traditional Chinese medicine experts provided personalized consultations, addressing common issues like fatigue and stress-related insomnia [9][11] Group 3: Brand Trust and Community Building - The event aimed to build trust in the brand by allowing employees to experience the products firsthand, leading to positive word-of-mouth and potential repeat purchases [7][13] - The interactive and fun atmosphere of the event helped to foster a proactive approach to health among employees, making health knowledge more accessible and engaging [11][13] Group 4: Future Directions - The company plans to continue exploring ways to integrate traditional Chinese medicine into modern lifestyles, focusing on various workplace scenarios and health needs [13] - By leveraging technology and maintaining a caring approach, the company aims to keep traditional Chinese medicine relevant and beneficial for contemporary health challenges [13]

Core Insights - The demand for summer heat-relief products has surged since July, with companies like Beijing Tongrentang Technology Development Co., Ltd. ramping up production of traditional remedies such as Ren Dan and Huo Xiang Zheng Qi Shui to meet market needs [1][3] Group 1: Product Development and Production - The company has adjusted its production capacity and efficiency to ensure timely supply of summer health products, including increasing staffing for summer medication production [1] - Modern and intelligent equipment has been integrated into the production process, such as the introduction of centrifugal coating granulators for standardized management of production processes [3] - Six types of summer health products, including Ren Dan and Huo Xiang Zheng Qi Shui, have been fully distributed to pharmacies nationwide, ensuring consumer safety and health during the summer [3] Group 2: Product Features and Benefits - Ren Dan is designed to alleviate discomfort caused by high temperatures, utilizing ingredients like menthol and borneol to provide a cooling effect [7] - Huo Xiang Zheng Qi Shui addresses issues related to heat and humidity, using a classic formula that includes Huo Xiang as the main ingredient to relieve symptoms like headaches and gastrointestinal discomfort [5] - Sheng Mai Yin serves as an energy supplement for those who sweat excessively in summer, featuring ingredients like red ginseng and wheat to nourish and hydrate [9]

北京同仁堂京制牛黄解毒片与本地烧烤商家的联动也是本次活动的一大亮点。京牛先是为本次烧烤节的 游客们免费提供了1万多份定制纸巾，在满足用户实际需求的同时，实现了产品的有效曝光。烧烤节中 各商家店内摆放定制立牌，为京牛祛火站快闪活动引流，进一步扩大了活动影响力。在烧烤节大门及入 口灯柱处，"热辣人生不上火，京牛相伴有淄味"的slogan醒目露出，让每一位进入烧烤节的游客都能直 观地感受到京牛的健康守护。主持人口播环节，不断强调京牛产品与活动的关联，进一步强化了品牌信 息的传递。通过这些举措，京牛成功融入淄博烧烤节的各个环节，实现了品牌与活动的深度融合。 现场：京牛祛火站为游客带来丰富多样互动体验 线上：线上引流与跨平台联动实现传播最大化 今年五一假期期间，借助文旅热潮涌动，北京同仁堂科技发展股份有限公司（以下简称"同仁堂科技公 司"）旗下的京制牛黄解毒片，借助此次小长假期间淄博烧烤节的活动，深度渗透旅行美食场景，精准 策略驱动，成功实现了品牌理念的深度传播与市场影响力的进一步拓展。 今年五一假期，公众出游热情高涨。淄博这座火热的烧烤之城，同样成为热门出行目的地。据淄博烧烤 协会数据表明，5月1日淄博游客共计156 ...

Core Viewpoint - The article highlights the successful presentation of Beijing Tongrentang Technology Development Co., Ltd. at the 27th China Beijing International Science and Technology Industry Expo, showcasing both traditional Chinese medicine and innovative health products, reflecting a blend of heritage and modernity [1][2]. Group 1: Traditional Chinese Medicine Products - The company emphasizes its unique formulation, high-quality ingredients, exquisite craftsmanship, and significant efficacy in its pharmaceutical offerings, focusing on meeting market demands [2]. - The "Royal Medicine 300" series includes 24 traditional Chinese medicine varieties and 10 nourishing paste varieties, showcasing the historical and cultural significance of Tongrentang's traditional medicine [6]. Group 2: Innovative Health Solutions - The company integrates traditional Chinese medicine with modern technology, exemplified by the personalized skin testing device that uses advanced imaging technology to provide customized skincare solutions [10]. - The introduction of the Tongrentang herbal cosmetics series, including products like whitening masks and hair care solutions, has received positive feedback from attendees [12]. Group 3: Non-Pharmaceutical Products - The company is expanding its non-pharmaceutical offerings, including health foods and beverages, which complement its traditional Chinese medicine products, creating a comprehensive health product portfolio [12]. - The company has developed a range of aromatic products, including incense and essential oils, that combine traditional craftsmanship with modern consumer preferences [16][17].