Core Viewpoint - The company Chasing Technology is entering the automotive industry with a plan to create a global ultra-luxury electric vehicle brand, aiming to launch its first model by 2027, directly competing with high-end brands like Bugatti [1][6]. Group 1: Company Strategy - Chasing Technology has announced its entry into the automotive sector, aiming to leverage its technological expertise to create a unique ultra-luxury electric vehicle that integrates AI and smart technology [1][4]. - The company has established a nearly 1,000-person team dedicated to vehicle development and is continuously expanding its workforce [1][5]. - The first vehicle is designed to be the fastest and highest-performing ultra-luxury brand globally, targeting high-end users who seek a combination of speed, luxury, and advanced technology [6][7]. Group 2: Market Positioning - Chasing Technology identifies a gap in the ultra-luxury electric vehicle market, where traditional brands are slow to adopt electrification and smart technology, thus creating an opportunity for new entrants [5][6]. - The company aims to fill the market void for "ultra-luxury + smart technology," which is currently underserved by existing brands [5][6]. - With over 6,000 offline channels established in more than 100 countries, Chasing Technology has a strong foundation to reach high-end users effectively [6][9]. Group 3: Competitive Advantage - The company plans to utilize its existing technological capabilities, including a significant patent portfolio in sensor fusion and human-machine interaction, to enhance its automotive products [6][9]. - Chasing Technology's strategy emphasizes "full-factor competition," aiming to outperform competitors by at least 10%-20% across key metrics such as price, range, and user experience [7][9]. - The company believes that its experience in the smart hardware sector will allow it to replicate its success in the automotive industry, viewing this venture as a test of its comprehensive capabilities [8][9]. Group 4: Industry Context - The current phase of the Chinese automotive industry presents unique opportunities for new entrants, including a window for brand premiumization and a mature global market environment [4][9]. - Chasing Technology's entry into the automotive sector reflects a broader trend of high-end, globalized manufacturing in China, leveraging domestic supply chains and validated brand capabilities [9][10].