Core Viewpoint - Xiaomi has renamed its smart driving features to emphasize the assistive nature of the technology, reflecting a shift in marketing strategy to address consumer understanding and safety concerns [1][3][29]. Group 1: Name Change and Implications - The term "智驾" (Smart Driving) has been changed to "辅助驾驶" (Assisted Driving) for the Xiaomi SU7 vehicle models to clarify the functionality of the technology [1][2]. - The renaming aims to mitigate misunderstandings that may lead consumers to believe they can fully rely on the system, as evidenced by incidents involving drivers misusing the technology [3][4]. Group 2: Consumer Perception - Consumers often interpret product names literally, which can lead to misconceptions about the capabilities of smart driving systems [4][5]. - The distinction between "智能驾驶" (Smart Driving) and "辅助驾驶" (Assisted Driving) is significant, as the latter implies that the driver must remain engaged [5][29]. Group 3: Marketing and Naming Strategy - Effective naming in marketing can significantly influence consumer perception and product success, as seen in various examples from the food industry [6][19]. - The choice of terminology can either enhance or hinder a product's acceptance in the market, highlighting the importance of strategic naming [19][27].