Core Insights - The first "Innovation and Growth Conference for Hetian Jade" and the relocation ceremony of Hehemei Jade's headquarters took place in Shenzhen, aiming to explore new paths for high-quality development in the Hetian jade industry [1] - The event marked a significant milestone for Hehemei Jade, symbolizing its transition from traditional craftsmanship to a modern industrial model, and highlighting the brand's commitment to innovation and quality [3][4] Company Developments - Hehemei Jade's new headquarters spans nearly 1,500 square meters and is strategically located in the core jewelry district of Shenzhen, enhancing its integration with local cultural and commercial resources [3] - The company aims to transform from a traditional jade business to a "culture + technology + service" platform, reflecting a broader industry trend towards modernization and innovation [4][5] Industry Trends - The conference emphasized the need for cultural empowerment, technological advancement, and brand upgrading as key pillars for the future of the Hetian jade industry [5] - A strategic partnership was established between Hehemei Jade and the Jewelry National Inspection Group to enhance quality certification and industry standards, promoting a more standardized industry framework [6][8] Strategic Initiatives - Hehemei Jade introduced the "Double Million" strategy, aiming to connect one million retail channels and consumers, thereby creating a new retail ecosystem for Hetian jade [9] - The strategy focuses on resource aggregation to empower retail partners and stimulate market vitality, positioning the company for significant growth in the evolving market landscape [9]