为深化东西部协作，广东、云南两省以特色产业深度协作为着力点，携手走好高质量发展之路。广东省 珠宝玉石交易中心（简称"广东宝交中心"）联合云南省瑞丽市人民政府，联动社会各界力量，通过阳光 公盘、裸石标准、全国服务等"广宝范式"，构建"国内存量阳光化+国际增量合规化"的翡翠玉石双轨阳 光交易体系。该体系不仅有效推动构建市场与消费者认可的翡翠价格与价值体系，更以"点上突破、面 上开花"之势打通产业发展路径，为珠宝玉石产业规范化转型注入强劲动能。 翡翠玉石是中国珠宝产业的主要品类，更是集物质稀缺性与文化独特性于一体、承载珠宝魅力与玉文化 精髓的重要名片。凭借国内消费市场的强劲支撑，中国翡翠玉石产业已构建起以广东、云南为主的产业 集聚格局，形成区域功能特色鲜明、优势互补的完整产业链和市场体系。 双轨交易：跨区域联动，优化交易体系 我国是全球重要翡翠玉石原料需求市场和加工制造国，但翡翠玉石原料大量依赖进口。对此，广东宝交 中心精准发力，创新阳光公盘服务模式，破解行业痛点堵点。阳光公盘服务模式，即广东宝交中心作为 现货交易场所持牌机构，组织翡翠原石竞价交易活动，在产业集聚地政府的支持下，构建规范化交易平 台与配套制度体系， ...

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Core Insights - The first "Innovation and Growth Conference for Hetian Jade" and the relocation ceremony of Hehemei Jade's headquarters took place in Shenzhen, aiming to explore new paths for high-quality development in the Hetian jade industry [1] - The event marked a significant milestone for Hehemei Jade, symbolizing its transition from traditional craftsmanship to a modern industrial model, and highlighting the brand's commitment to innovation and quality [3][4] Company Developments - Hehemei Jade's new headquarters spans nearly 1,500 square meters and is strategically located in the core jewelry district of Shenzhen, enhancing its integration with local cultural and commercial resources [3] - The company aims to transform from a traditional jade business to a "culture + technology + service" platform, reflecting a broader industry trend towards modernization and innovation [4][5] Industry Trends - The conference emphasized the need for cultural empowerment, technological advancement, and brand upgrading as key pillars for the future of the Hetian jade industry [5] - A strategic partnership was established between Hehemei Jade and the Jewelry National Inspection Group to enhance quality certification and industry standards, promoting a more standardized industry framework [6][8] Strategic Initiatives - Hehemei Jade introduced the "Double Million" strategy, aiming to connect one million retail channels and consumers, thereby creating a new retail ecosystem for Hetian jade [9] - The strategy focuses on resource aggregation to empower retail partners and stimulate market vitality, positioning the company for significant growth in the evolving market landscape [9]

Core Insights - Douyin E-commerce has launched a quality inspection and warehousing integration center (QIC) to enhance transparency and standardization in the jewelry and jade industry, addressing long-standing issues such as false advertising and counterfeit certifications [1][3] - The QIC service, which began in 2020, has significantly improved consumer confidence, with 70% of consumers choosing to purchase jewelry and jade products on Douyin E-commerce due to the service's guarantees [1][3] Group 1: QIC Operations and Impact - The QIC system covers all aspects of quality inspection, warehousing, and logistics, ensuring authenticity and professionalism through a mechanism that assigns orders to different testing institutions [3] - Products undergo multiple tests for appearance, material, and weight before receiving a quality inspection report, with an average daily testing volume exceeding 20,000 orders [3] - The implementation of QIC has reduced logistics and quality inspection costs for merchants by nearly 50% per order [3] Group 2: Industry Growth and Trends - The jewelry e-commerce retail market in China is projected to reach 298.26 billion yuan in 2024, with a year-on-year growth of 16.4% [3] - The live e-commerce sector is expected to surpass 4.5 trillion yuan in gross merchandise volume (GMV), accounting for nearly one-third of online retail sales and contributing 80% to the growth of e-commerce [3] - The collaboration between Douyin E-commerce and various small and medium-sized enterprises is fostering market expansion and promoting digital transformation within the industry [4] Group 3: Case Studies and Future Outlook - Companies like Yuangan Jewelry and Cuiyu Jade have successfully integrated the QIC model, significantly reducing costs and establishing consumer trust [6] - The ongoing challenges posed by unscrupulous merchants evading scrutiny may impact consumer confidence, but Douyin E-commerce plans to continuously upgrade the QIC service to protect consumer rights and lower operational costs for merchants [6] - The QIC model is seen as a valuable reference for the industry, with expectations that improved quality inspection systems will enhance standardization and unlock further consumer potential, contributing to economic growth [6]

Core Insights - The article discusses the challenges consumers face when purchasing jewelry and jade online, highlighting the need for improved market credibility and consumer experience [1] - The introduction of the Quality Inspection Center (QIC) by Douyin E-commerce aims to enhance transparency and standardization in the jewelry and jade industry [2] Group 1: QIC Overview - The QIC service integrates quality inspection, warehousing, and logistics, ensuring that products undergo multiple tests before shipping [2] - Each product is assigned a unique inspection code, and the entire inspection process is recorded for traceability, reducing risks of certificate forgery and product tampering [5] - The QIC has partnered with eight authoritative institutions, processing over 20,000 inspections daily, which has significantly increased consumer trust in Douyin E-commerce [7] Group 2: Industry Impact - The QIC model has led to a 50% reduction in logistics and inspection costs for merchants, making it easier for them to comply with quality standards [7] - The rise of live-streaming e-commerce has expanded the market for jewelry, allowing small and medium-sized enterprises to thrive and promoting digital transformation in the industry [8] - The collaboration with QIC has resulted in a doubling of order volumes for testing institutions during promotional periods, indicating a growing demand for quality assurance [8] Group 3: Future Prospects - Continuous improvement of QIC services is expected to enhance the standardization of the industry and unlock further consumer potential, contributing to economic growth [10]

Core Viewpoint - The article discusses the emergence of a figure named A Biao in the jade market, who has disrupted the inflated pricing and fraudulent practices associated with jade, particularly jadeite, making high-quality jade more accessible to the general public [6][20]. Group 1: Industry Challenges - The jade market is plagued by issues such as exorbitant pricing, counterfeit products, and misleading certifications, making it difficult for ordinary consumers to purchase genuine jade [4][25]. - A significant portion of the retail price (up to 60%) is attributed to rent, commissions, and brand premiums, which inflate the cost of jade products [25]. Group 2: A Biao's Impact - A Biao, known as the "Jade Judge," has gained recognition for his transparency and commitment to providing authentic jade at lower prices, challenging the status quo of the jade industry [14][20]. - His approach includes offering jade with national inspection certificates and a promise of quality assurance, which has garnered trust from consumers who previously felt deceived [20][29]. Group 3: Consumer Reactions - Many consumers have expressed disbelief at the affordability and quality of jade offered by A Biao, with some stating that they could not previously afford even lower-quality jade [21][29]. - A Biao's practices have led to a significant shift in consumer behavior, with many now actively seeking his products due to the perceived value and authenticity [29]. Group 4: A Biao's Philosophy - A Biao's mission is to ensure that jade lovers can purchase their desired pieces at reasonable prices, countering the exploitation prevalent in the industry [17][40]. - He remains undeterred by criticism from peers and industry threats, focusing instead on educating consumers about jade and its true value [32][40].

Core Insights - The crystal industry in Donghai County, Jiangsu Province, has evolved significantly, transitioning from traditional mining and processing to a global sales model, leveraging e-commerce and live streaming platforms to enhance sales and reach [1][2] - The sales of crystal products have surged, with a notable increase in demand leading to raw material shortages and rising prices for raw stones [1] - The cross-border e-commerce sector has shown remarkable growth, with sales expected to reach 600 million yuan in 2024, marking a 60% year-on-year increase [1][2] Group 1: Industry Development - Donghai County's crystal industry has a long history, dating back to the Ming and Qing dynasties, and has developed a comprehensive industry chain that includes mining, processing, and sales [1] - The introduction of new sales models, such as short videos and live streaming, has transformed the way crystal products are marketed and sold [1] - The establishment of standardized e-commerce live streaming bases and logistics parks has facilitated the growth of the industry, with daily sales reaching nearly 3 million yuan and over 10,000 orders [1] Group 2: Market Performance - In 2024, the total transaction value of Donghai County's crystal industry is projected to reach 46 billion yuan, with e-commerce transactions accounting for 32 billion yuan [2] - From January to May 2024, the sales revenue of crystal products reached 24.5 billion yuan, reflecting a 36% year-on-year growth [2] - The development of cultural and creative products, such as "Shaolin Crystal Bottles" and "Palace Seals," has enhanced brand appeal and cultural value, expanding the product range significantly [2]

Core Viewpoint - The jewelry and jade industry in China is experiencing significant growth, with a market size reaching 820 billion yuan in 2023, a 14% year-on-year increase, driven by the rise of live e-commerce and a younger consumer demographic [4]. Group 1: Market Overview - The jade market size reached 115.7 billion yuan in 2023, accounting for 14% of the overall jewelry market, indicating stable development [4]. - The penetration rate of live e-commerce users in the jewelry and jade consumption market is 54.67%, contributing to industry growth but also amplifying market chaos [4][10]. Group 2: Consumer Trends - The consumer demographic for jade is becoming younger, with individuals aged 25-40 now representing 45% of the consumer base [4]. - The rise of national trends is promoting a fashionable approach to jade consumption, leading to increased interest in simplified designs and cultural collaborations [19]. Group 3: Investment Insights - The scarcity of jade is validated by geological and anthropological factors, with the annual output of high-quality jade from Myanmar's Pakang mine decreasing for seven consecutive years [4]. - The price of top-quality jadeite has a compound annual growth rate of 18%, significantly outpacing gold during the same period [4]. Group 4: Quality and Authenticity - The value of jade is assessed based on three dimensions: "种" (texture), "水" (transparency), and "色" (color), with superior quality jade being characterized by fine texture, high transparency, and uniform color [6][8]. - The distinction between natural jade (A货) and treated jade (B货 and C货) is crucial for consumers, as treated jade typically lacks investment value [10]. Group 5: Consumer Protection and Education - The credibility of certification systems for jade is declining, with reports of counterfeit certificates being easily produced [12]. - Consumers are advised to seek third-party certification and verify the authenticity of jade products to mitigate risks associated with counterfeit goods [14][15]. Group 6: Industry Regulation and Future Outlook - The jade industry is moving towards standardization and transparency, with local governments and industry associations introducing grading standards to address pricing discrepancies [19]. - Companies like Weiding Jewelry are committed to providing high-quality jade products and educating consumers about the value and risks associated with jade investment [19][21].

Core Viewpoint - The article emphasizes the significance of jade as not only a decorative item but also a source of comfort and well-being, highlighting its cultural and health benefits [2][4][9]. Group 1: Cultural Significance of Jade - Jade is perceived as a family heirloom that carries emotional and cultural value, serving as a companion rather than just an ornament [4][6]. - The saying "people raise jade for three years, and jade raises people for a lifetime" reflects the deep-rooted belief in the mutual relationship between humans and jade [8][10]. - Jade is believed to contain trace elements beneficial to human health, contributing positively to blood circulation and overall well-being [9][10]. Group 2: Emotional and Psychological Benefits - Wearing jade is associated with emotional stability, providing a calming effect during stressful times [13][14]. - The tactile experience of jade serves as a reminder to remain composed and grounded in daily life [14][16]. - Traditional beliefs surrounding jade, such as the use of specific pieces for protection and good fortune, contribute to a sense of security for the wearer [16][17]. Group 3: Market Insights and Sourcing - The article introduces 弘·天成 as a reputable supplier in the jade industry, known for its high-quality products and strong market presence [22][25]. - The company has established a solid reputation over 20 years, leveraging direct sourcing from mines and authoritative certification to ensure product quality [22][25]. - A live streaming event is planned to showcase authentic jade products directly from the source, offering competitive pricing and a satisfaction guarantee [25][68]. Group 4: Featured Products - The article highlights several jade products, including a necklace made from 和田碧玉, which is noted for its quality and aesthetic appeal [27][28]. - Other featured items include a 无事牌 and a 佛公吊坠, each with unique meanings and crafted from high-quality jade materials [34][40]. - The products are marketed with a focus on their cultural significance, aesthetic qualities, and health benefits, appealing to consumers interested in traditional craftsmanship [34][40][56].

Core Viewpoint - The controversy surrounding Pang Donglai's jade products, initiated by influencer Chai Dui Dui, has led to increased sales and heightened public interest in the brand, despite initial negative publicity [3][5][10]. Group 1: Incident Overview - Influencer Chai Dui Dui accused Pang Donglai of selling low-quality jade at inflated prices, prompting the company to disclose pricing and return policies and to file a defamation lawsuit [3][6]. - Following the accusations, Pang Donglai's founder, Yu Donglai, expressed his frustration on social media and indicated a potential withdrawal from the business if ethical standards are not upheld [4][6]. - The controversy escalated, leading to regulatory scrutiny, with local authorities confirming the compliance of Pang Donglai's jade sales [7][9]. Group 2: Sales Performance - Despite the negative publicity, Pang Donglai reported a significant increase in jade sales, with Q1 2025 revenue from jade reaching 21.9 million yuan, contributing to a total sales figure of 6.27 billion yuan [6][10]. - The company’s proactive measures, including publicizing pricing and quality standards, have enhanced its reputation for quality, resulting in increased foot traffic and sales at its stores [12][26]. Group 3: Industry Context - The jade market is characterized by a lack of transparency and consumer trust, with many consumers falling victim to scams due to the high barriers to quality assessment [13][26]. - Recent regulatory changes have aimed to improve market conditions, but challenges remain in enforcing standards and managing online sales effectively [28]. - The rise of live-streaming e-commerce has shifted jade sales online, increasing the risk of fraudulent practices and consumer dissatisfaction due to high return rates [22][24].