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抖音电商QIC服务升级 推动珠宝玉石行业透明化发展
Huan Qiu Wang· 2025-08-29 04:43
早在2020年成立之初,抖音电商便推出QIC服务,率先探索"质检+仓配"一体化模式,此次升级标志着平台在行业治理与消费保障领域再进一步。调研数据 显示,有七成消费者因QIC的服务保障,选择在抖音电商购买珠宝玉石产品。 据了解,QIC体系覆盖质检、仓储、物流全环节,实行权责分立与全链路管理。消费者下单后,商家送往QIC的订单由平台分配至不同检测机构,从机制上 确保检测的真实性与专业性。商品需经过外观、材质、重量等多项检测,合格后方能出具质检报告并进入发货环节,全过程留存证据实现"一物一证",有效 降低证书造假、商品调包风险。目前,华林QIC已与珠宝国检集团(NGTC)、广东省珠宝玉石及贵金属检测中心(GTC)等8家权威机构合作,日均检测量 超2万单;依托该体系,商家每单物流与质检成本平均降低近50%。 【环球网科技综合报道】8月27日,"抖音电商开放日·质检专场"在广州华林国际举行。作为我国历史悠久的玉石交易核心区,这里既见证了珠宝玉石产业的 发展变迁。长期以来,珠宝玉石行业深受虚假宣传、以次充好、证书造假等问题困扰——这些问题不仅阻碍行业发展,更削弱了消费者的购买信心。此次活 动中,抖音电商首次对外披露质检仓 ...
“小小实验室密布50个摄像头”,抖音电商首次公开珠宝玉石质检全过程
Sou Hu Cai Jing· 2025-08-28 23:33
怎样辨别买到的金饰是不是999足金?如何判断买到的和田玉玉石是不是真的? 这些或许是许多消费者在网购珠宝玉石时,经常遇到的困扰,不仅影响了消费者的购物体验,也让珠宝玉石市场的公信力大打折扣,不利于行业的良性发 展。 为了探讨如何破解这些行业难题,8月27日,我们在广州华林国际举办了"抖音电商开放日·质检专场"活动,首次公开平台质检仓配一体化中心(以下简称 QIC),邀请行业专家、检测机构、商家代表等共同体验QIC工作全流程,交流如何借助QIC模式推动珠宝玉石行业的规范发展。 广州华林国际,是中国历史悠久的玉石交易核心区,见证了珠宝玉石产业的兴盛与变迁。正因如此,我们选择在广州华林举办这场开放日活动,希望通过 公开QIC体系的全流程,为行业注入透明、规范的新力量。 自2020年抖音电商成立之初,我们就同步推出了QIC服务,行业首创"质检+仓储+物流"一体化的新模式。简单来说,消费者下单后,商家需将商品送入抖 音的QIC中心,由平台分配至不同权威检测机构,以确保检测真实、专业。商品必须经过外观、材质、重量等多项检测,检测合格后才能生成质检报告并 发货,做到真正的"一物一检一证"。给玉石珠宝称重的精密仪器,连哈一口 ...
崩了!翡翠的瓜突然爆了
洞见· 2025-08-20 12:34
洞见 (DJ00123987) ——不一样的观点,不一样的故事,3000万人订阅的微信大号。点击标 题下蓝字"洞见"关注,我们将为您提供有价值、有意思的延伸阅读。 正所谓"黄金有价玉无价",而玉中之王则非翡翠莫属。 可普通人想买块好翡翠,怎么就这么难? 商场里标价20万的镯子, 成本可能不到2万; 直播间"捡漏"的冰种吊坠, 鉴定证书竟是PS的; 老人攒了半辈子的钱, 买回的"传家宝"却是酸洗D货; 动辄几万、几十万的"天价"、遍地假货的陷阱,行业黑话的忽悠…… 这些乱象,让普通人 谈"翡"色变 。想要入手好翡翠的翠友们,是生怕遭遇"灯下玉",一脚 踩进大坑里! 直到这个男人的出现, 翡翠圈的暴利泡沫 ,才终于被 彻底戳破! 全国翡翠市场的疯狂溢价 竟然得以停止, 精品美玉也能飞入百姓家中! 此人名叫 阿 彪 ,翡翠圈人称 "玉界哪吒" 。 80年代,他生于 翡翠世家 ,从小泡在玉石堆里长大: ▶️ 12岁 辨种水, 18岁 已成行业 "人形鉴定仪" 。 阿 彪 的行为,让许多同行骂他 "行业叛徒" ,专家嘲讽他 "不懂规矩" ,全国黑心玉商更 是 跳脚大骂 ! 但他们,却挡不住阿 彪 成为 翡翠界公认 "翡 ...
江苏东海县前5月水晶销售同比增长36% 精美水晶扮靓多彩生活(高质量发展在一线·小城宝藏)
Ren Min Ri Bao· 2025-07-14 21:57
Core Insights - The crystal industry in Donghai County, Jiangsu Province, has evolved significantly, transitioning from traditional mining and processing to a global sales model, leveraging e-commerce and live streaming platforms to enhance sales and reach [1][2] - The sales of crystal products have surged, with a notable increase in demand leading to raw material shortages and rising prices for raw stones [1] - The cross-border e-commerce sector has shown remarkable growth, with sales expected to reach 600 million yuan in 2024, marking a 60% year-on-year increase [1][2] Group 1: Industry Development - Donghai County's crystal industry has a long history, dating back to the Ming and Qing dynasties, and has developed a comprehensive industry chain that includes mining, processing, and sales [1] - The introduction of new sales models, such as short videos and live streaming, has transformed the way crystal products are marketed and sold [1] - The establishment of standardized e-commerce live streaming bases and logistics parks has facilitated the growth of the industry, with daily sales reaching nearly 3 million yuan and over 10,000 orders [1] Group 2: Market Performance - In 2024, the total transaction value of Donghai County's crystal industry is projected to reach 46 billion yuan, with e-commerce transactions accounting for 32 billion yuan [2] - From January to May 2024, the sales revenue of crystal products reached 24.5 billion yuan, reflecting a 36% year-on-year growth [2] - The development of cultural and creative products, such as "Shaolin Crystal Bottles" and "Palace Seals," has enhanced brand appeal and cultural value, expanding the product range significantly [2]
翡翠行业升级进行时 :千亿翡翠市场的消费秘籍
经济观察报· 2025-07-02 11:25
Core Viewpoint - The jewelry and jade industry in China is experiencing significant growth, with a market size reaching 820 billion yuan in 2023, a 14% year-on-year increase, driven by the rise of live e-commerce and a younger consumer demographic [4]. Group 1: Market Overview - The jade market size reached 115.7 billion yuan in 2023, accounting for 14% of the overall jewelry market, indicating stable development [4]. - The penetration rate of live e-commerce users in the jewelry and jade consumption market is 54.67%, contributing to industry growth but also amplifying market chaos [4][10]. Group 2: Consumer Trends - The consumer demographic for jade is becoming younger, with individuals aged 25-40 now representing 45% of the consumer base [4]. - The rise of national trends is promoting a fashionable approach to jade consumption, leading to increased interest in simplified designs and cultural collaborations [19]. Group 3: Investment Insights - The scarcity of jade is validated by geological and anthropological factors, with the annual output of high-quality jade from Myanmar's Pakang mine decreasing for seven consecutive years [4]. - The price of top-quality jadeite has a compound annual growth rate of 18%, significantly outpacing gold during the same period [4]. Group 4: Quality and Authenticity - The value of jade is assessed based on three dimensions: "种" (texture), "水" (transparency), and "色" (color), with superior quality jade being characterized by fine texture, high transparency, and uniform color [6][8]. - The distinction between natural jade (A货) and treated jade (B货 and C货) is crucial for consumers, as treated jade typically lacks investment value [10]. Group 5: Consumer Protection and Education - The credibility of certification systems for jade is declining, with reports of counterfeit certificates being easily produced [12]. - Consumers are advised to seek third-party certification and verify the authenticity of jade products to mitigate risks associated with counterfeit goods [14][15]. Group 6: Industry Regulation and Future Outlook - The jade industry is moving towards standardization and transparency, with local governments and industry associations introducing grading standards to address pricing discrepancies [19]. - Companies like Weiding Jewelry are committed to providing high-quality jade products and educating consumers about the value and risks associated with jade investment [19][21].
后悔没早戴玉!35岁后才明白的“养运”真相……
洞见· 2025-06-23 03:48
Core Viewpoint - The article emphasizes the significance of jade as not only a decorative item but also a source of comfort and well-being, highlighting its cultural and health benefits [2][4][9]. Group 1: Cultural Significance of Jade - Jade is perceived as a family heirloom that carries emotional and cultural value, serving as a companion rather than just an ornament [4][6]. - The saying "people raise jade for three years, and jade raises people for a lifetime" reflects the deep-rooted belief in the mutual relationship between humans and jade [8][10]. - Jade is believed to contain trace elements beneficial to human health, contributing positively to blood circulation and overall well-being [9][10]. Group 2: Emotional and Psychological Benefits - Wearing jade is associated with emotional stability, providing a calming effect during stressful times [13][14]. - The tactile experience of jade serves as a reminder to remain composed and grounded in daily life [14][16]. - Traditional beliefs surrounding jade, such as the use of specific pieces for protection and good fortune, contribute to a sense of security for the wearer [16][17]. Group 3: Market Insights and Sourcing - The article introduces 弘·天成 as a reputable supplier in the jade industry, known for its high-quality products and strong market presence [22][25]. - The company has established a solid reputation over 20 years, leveraging direct sourcing from mines and authoritative certification to ensure product quality [22][25]. - A live streaming event is planned to showcase authentic jade products directly from the source, offering competitive pricing and a satisfaction guarantee [25][68]. Group 4: Featured Products - The article highlights several jade products, including a necklace made from 和田碧玉, which is noted for its quality and aesthetic appeal [27][28]. - Other featured items include a 无事牌 and a 佛公吊坠, each with unique meanings and crafted from high-quality jade materials [34][40]. - The products are marketed with a focus on their cultural significance, aesthetic qualities, and health benefits, appealing to consumers interested in traditional craftsmanship [34][40][56].
让胖东来“自闭”的玉石生意,究竟水有多深?
创业邦· 2025-05-14 09:22
Core Viewpoint - The controversy surrounding Pang Donglai's jade products, initiated by influencer Chai Dui Dui, has led to increased sales and heightened public interest in the brand, despite initial negative publicity [3][5][10]. Group 1: Incident Overview - Influencer Chai Dui Dui accused Pang Donglai of selling low-quality jade at inflated prices, prompting the company to disclose pricing and return policies and to file a defamation lawsuit [3][6]. - Following the accusations, Pang Donglai's founder, Yu Donglai, expressed his frustration on social media and indicated a potential withdrawal from the business if ethical standards are not upheld [4][6]. - The controversy escalated, leading to regulatory scrutiny, with local authorities confirming the compliance of Pang Donglai's jade sales [7][9]. Group 2: Sales Performance - Despite the negative publicity, Pang Donglai reported a significant increase in jade sales, with Q1 2025 revenue from jade reaching 21.9 million yuan, contributing to a total sales figure of 6.27 billion yuan [6][10]. - The company’s proactive measures, including publicizing pricing and quality standards, have enhanced its reputation for quality, resulting in increased foot traffic and sales at its stores [12][26]. Group 3: Industry Context - The jade market is characterized by a lack of transparency and consumer trust, with many consumers falling victim to scams due to the high barriers to quality assessment [13][26]. - Recent regulatory changes have aimed to improve market conditions, but challenges remain in enforcing standards and managing online sales effectively [28]. - The rise of live-streaming e-commerce has shifted jade sales online, increasing the risk of fraudulent practices and consumer dissatisfaction due to high return rates [22][24].