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“年轻力”打造消费新图景 “小而美”店铺激活城市消费新潜能
Yang Shi Wang· 2025-05-13 09:01
Core Insights - The article highlights the innovative consumption patterns created by young people in Shanghai, focusing on the establishment of youth-oriented spaces and programs that enhance their consumer experience and economic activity [1][5][20] Group 1: Youth Development Initiatives - The Shanghai Youth League proposed a plan to create youth development-oriented districts, including 24-hour "young power" units to incubate unique shops and markets, providing diverse consumption options for young people [1][5] - The "Youth Night School" in Hongshufang has become a vibrant hub, attracting white-collar workers and boosting local businesses, with one bakery reporting a 50% increase in orders due to the influx of customers [1][3][6] Group 2: Coffee Shop Innovations - The Tianping Street area in Xuhui District has nearly 150 coffee shops, with many young entrepreneurs exploring new consumption scenarios like "Coffee+" to differentiate themselves in a competitive market [7][9] - Young coffee shop owners are adapting their offerings to cater to local student populations, introducing non-caffeinated drinks and after-school events to attract customers [9][11] Group 3: Creative Business Models - The "Maugham Hat" café combines coffee with literary-themed products and events, creating a unique "cultural commerce" model that appeals to a niche market [13] - Xuhui District has initiated special research to address the operational challenges faced by coffee shop owners, organizing entrepreneurial salons to foster collaboration and skill development [15] Group 4: Youth Entrepreneurship Support - Longing District has launched policies to support young entrepreneurs through funding, venue matching, and promotional assistance, aiming to enhance the visibility and viability of youth-oriented businesses [20][22] - The district's "youth economic service team" provides tailored support for over 70 small businesses, helping them increase exposure and market reach [18][20]