Core Insights - The Thai coffee industry is experiencing continuous growth, aligning with the global coffee market trend, which is valued at approximately $269 billion and is expected to reach $369 billion by 2030 [1] - Thai coffee consumption has significantly increased, with per capita annual consumption rising from 180 cups to over 340 cups, leading to a domestic market value projected to soar to 65 billion THB in 2025, reflecting an 8.3% growth compared to 2024 [1] - There is a shift in consumer preference from instant coffee to freshly brewed coffee, indicating a new generation's higher demand for quality, taste, and experience [1] Industry Performance - In the first half of 2025 (January to June), 415 new coffee enterprises were established, marking an 8.9% year-on-year increase, predominantly small businesses, with over 33% located in Bangkok, showcasing strong market momentum [1] - Despite stable total revenue over the past three years, the industry's net profit has declined, particularly in the production segment, which faces cost fluctuations and intense competition [1] - The total revenue for the coffee industry in 2024 is projected to be 206.75 billion THB, with the production segment contributing 37.22 billion THB and the wholesale/retail segment 169.53 billion THB, reflecting a 1.7% year-on-year growth, approximately 3.45 billion THB [1]