Workflow
咖啡公益
icon
Search documents
2025 上海慈善周启幕!“一杯咖啡的温暖”再出发,1300 + 门店邀您用咖啡传递爱心
Di Yi Cai Jing· 2025-08-29 06:05
Core Viewpoint - The "A Cup of Coffee's Warmth" charity event during the 2025 Shanghai Charity Week aims to integrate coffee culture with charitable activities, engaging over 80 coffee brands and more than 1,300 stores to support migrant and autistic children in the city [1][3]. Group 1: Event Overview - The event will take place from August 31 to September 6, 2025, and is organized by the Shanghai Civil Affairs Bureau [1]. - It aims to create a participatory environment for the public, allowing everyone to engage in charitable acts through coffee consumption [1][3]. Group 2: Participation and Engagement - Over 1,300 coffee shops will act as "charity stations," including both well-known chains like Starbucks and independent brands such as Bear Paw Coffee and Pocket Coffee [2][3]. - Consumers can easily locate participating coffee shops through the "Love Coffee Map" on Gaode Map or by scanning QR codes in stores [3]. Group 3: Corporate Social Responsibility - Companies like KFC and Burger King will implement a "sales-linked donation" model, where each coffee purchase contributes to charity [5]. - Starbucks will offer cultural experiences for special needs children, while Nespresso will provide exclusive coffee for donors [5]. Group 4: Donation Channels - The event features both offline and online donation options, allowing contributions through QR codes in stores or via platforms like Taobao and WeChat [7]. - Donors contributing over 5.20 yuan will receive electronic coffee vouchers and gifts from participating stores [7]. Group 5: Long-term Impact - The initiative aims to build a sustainable charity ecosystem, involving over 20 social organizations and integrating resources from the coffee industry [9][10]. - The funds raised will specifically support projects for migrant and autistic children, ensuring transparency in fund allocation [9]. Group 6: Community Engagement - Offline events such as coffee markets and public displays will be held to raise awareness and encourage participation [12]. - Promotional content will be displayed across major public transport and commercial areas to enhance visibility and engagement [12].